The Leo Burnett Worldwide Advertising and Media Fact Book
Author: Leo Burnett Company
Publisher: Triumph Books (IL)
Published: 1994
Total Pages: 528
ISBN-13:
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Business Fact Book, Part 1
Author: New York (State). Dept. of Commerce
Publisher:
Published: 1976
Total Pages: 376
ISBN-13:
DOWNLOAD EBOOKBig Data
Author: Bill Schmarzo
Publisher: John Wiley & Sons
Published: 2013-09-23
Total Pages: 245
ISBN-13: 1118740009
DOWNLOAD EBOOKLeverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value. Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data. Shows how to decompose current business strategies in order to link big data initiatives to the organization’s value creation processes Explores different value creation processes and models Explains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles Provides methodology worksheets and exercises so readers can apply techniques Includes real-world examples from a variety of organizations leveraging big data Big Data: Understanding How Data Powers Big Business is written by one of Big Data's preeminent experts, William Schmarzo. Don't miss his invaluable insights and advice.
Doing Business by the Good Book
Author: David L. Steward
Publisher: Hachette Books
Published: 2012-04-24
Total Pages: 223
ISBN-13: 1401342949
DOWNLOAD EBOOKAn indispensable volume that shows how to succeed in business by using the Bible and its lessons as a source of inspiration and guidance n 1990, David L. Steward founded his company, Worldwide Technology, Inc., on a shoestring budget and borrowed money, well aware of the high-risk nature of the venture he was undertaking. Despite the fact that he was a novice entrepreneur, he was certain he would succeed. Steward believed intensely that God wouldn't let him down. Doing Business by the Good Book shares the inspiring lessons culled straight from the Bible, that Steward used to build his privately held billion-dollar company into a global information technology enterprise.
Business Data Science: Combining Machine Learning and Economics to Optimize, Automate, and Accelerate Business Decisions
Author: Matt Taddy
Publisher: McGraw Hill Professional
Published: 2019-08-23
Total Pages: 350
ISBN-13: 1260452786
DOWNLOAD EBOOKUse machine learning to understand your customers, frame decisions, and drive value The business analytics world has changed, and Data Scientists are taking over. Business Data Science takes you through the steps of using machine learning to implement best-in-class business data science. Whether you are a business leader with a desire to go deep on data, or an engineer who wants to learn how to apply Machine Learning to business problems, you’ll find the information, insight, and tools you need to flourish in today’s data-driven economy. You’ll learn how to: Use the key building blocks of Machine Learning: sparse regularization, out-of-sample validation, and latent factor and topic modeling Understand how use ML tools in real world business problems, where causation matters more that correlation Solve data science programs by scripting in the R programming language Today’s business landscape is driven by data and constantly shifting. Companies live and die on their ability to make and implement the right decisions quickly and effectively. Business Data Science is about doing data science right. It’s about the exciting things being done around Big Data to run a flourishing business. It’s about the precepts, principals, and best practices that you need know for best-in-class business data science.
The National Geographic Bee Ultimate Fact Book
Author: Andrew Wojtanik
Publisher: National Geographic Books
Published: 2012
Total Pages: 388
ISBN-13: 1426309473
DOWNLOAD EBOOKWhether you are studying for a test at school of just seeking to expand you knowledge of the world, you'll find this to be an invaluable tool.
How Business Works
Author: Alexandra Black
Publisher: Penguin
Published: 2018-05-03
Total Pages: 352
ISBN-13: 1465478132
DOWNLOAD EBOOKHow Business Works defines and explains the key concepts behind business, finance, and company management. With the right knowledge, business doesn't have to be difficult. Do you know the difference between profit margin, gross profit, and net profit? What is cash flow or a limited company? Using clear language and eye-catching graphics, DK's How Business Works answers hundreds of questions and is an invaluable reference for anyone wanting to learn about business.
The Ultimate Small Business Marketing Book
Author: Dee Blick
Publisher: FilamentPublishing Ltd
Published: 2011
Total Pages: 383
ISBN-13: 1905493770
DOWNLOAD EBOOKThis book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.
Service Design for Business
Author: Ben Reason
Publisher: John Wiley & Sons
Published: 2015-12-14
Total Pages: 214
ISBN-13: 1118988922
DOWNLOAD EBOOKA practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Approach customer experience from a design perspective See your organization through the lens of the customer Make customer experience an organization-wide responsibility Analyze the market factors that dovetail with customer experience design The Internet and other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just a great product—the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.
Magic Tree House Incredible Fact Book
Author: Mary Pope Osborne
Publisher: Random House Books for Young Readers
Published: 2016-09-27
Total Pages: 74
ISBN-13: 0399551344
DOWNLOAD EBOOKJack and Annie’s biggest, most exciting book of facts is their greatest adventure outside the tree house! Jack and Annie have been all over the world in their adventures in the magic tree house. And they’ve learned lots of incredible facts along the way. Now they want to share them with you! Get ready for a collection of the coolest, weirdest, funniest, grossest, most all-around amazing facts Jack and Annie have ever encountered. With full-color photographs and fun comments from Jack and Annie, this is the essential fact book for all Magic Tree House fans.
