Australian Women in Advertising in the Twentieth Century
Australian Women in Advertising in the Twentieth Century

Author: J. Dickenson

Publisher: Springer

Published: 2016-04-29

Total Pages: 155

ISBN-13: 1137514345

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When did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry's workforce. Australian Women in Advertising in the Twentieth Century rescues these women from their obscurity. By employing a broader definition of advertising than usual, this study reveals the important role women have played in the development of the Australian advertising industry, sheds light on women's struggle to reach the higher echelons of the industry, and considers why the popular image of the advertising executive is at such variance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture.

Intrépide
Intrépide

Author: Clem Gorman

Publisher:

Published: 2020-05

Total Pages: 288

ISBN-13: 9781925523928

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It is hard for us to imagine the oppressed lives of single women in the first half of the twentieth century. Yet a few Australian women took a leap into the unknown and carved careers for themselves in Paris. They studied, painted, and haunted galleries and salons. They had a little fun too, at social gatherings or at cafes in Montparnasse. They were brave, and very determined young ladies. They exhibited in the Paris Salons and in private galleries on the Left Bank, and received prizes and awards out of all proportion to their numbers. They bought back home not only greatly enhanced skills but also Modernism, to a country that had barely heard of it. This book examines a selection of some of the best of them, including some who have been all-but forgotten. They were pioneers, role models, fine artists - and they have been neglected. Not any longer.

Public Relations, Society and the Generative Power of History
Public Relations, Society and the Generative Power of History

Author: Ian Somerville

Publisher: Routledge

Published: 2019-09-04

Total Pages: 307

ISBN-13: 0429836236

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Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures. Divided into three distinct parts, the book uses historical inquiry as a springboard for engaging with interdisciplinary, critical and complex issues in the past and present. Part I examines the history of corporate PR, the centrality of the corporation in PR scholarship and the possibility of resisting corporate hegemony through PR efforts. The theme of Part II is ‘Historicising gender, ethnicity and diversity in PR work,’ focusing on how gendered and racialised identities have been constructed and resisted both within the profession and through the result of its work. Part III engages with ‘Histories of public relations in the political sphere,’ bringing together work on the different ways in which public relations has evolved in changing political contexts, both formally as a function within political institutions and in the context of contributions to broader narratives of nationalism and identity. Featuring contributions from leading academics, this book challenges traditional PR historiography and contests the ‘lessons’ derived from existing literature to address the implications of key areas of critically engaged PR theory. This volume is a valuable teaching resource for upper-level undergraduates and postgraduates studying public relations, strategic communications, political communication and organisational communication.

Professionalizing Public Relations
Professionalizing Public Relations

Author: Kate Fitch

Publisher: Springer

Published: 2016-07-29

Total Pages: 172

ISBN-13: 1137573090

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This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century. Drawing on archival and interview research, it reveals how the industry’s professionalization led to the development of an occupational identity along national and gendered lines. It also challenges common misconceptions around the origins of public relations and women’s early contributions and careers. Adopting a critical approach, Professionalizing public relations avoids corporatist perspectives on the historical development of public relations by focusing on the processes of professionalization and their significance for gender and education, and by situating this study in a broader global context. The findings reveal dynamic and contested conceptualizations of public relations knowledge and expertise, and the significance of historical processes for contemporary understandings of the industry.

Weight of Modernity
Weight of Modernity

Author: Cathy Banwell

Publisher: Springer Science & Business Media

Published: 2012-12-30

Total Pages: 200

ISBN-13: 9048189578

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Over a half of adults in the US, Canada, Australia and numerous European countries are now overweight or obese, a proportion that has risen sharply in the past two decades. Dominant biomedical explanations focus on the energy equation – an imbalance between energy intake and expenditure - and remedies focus on motivating individuals to restore the balance by eating better and being more active, or – in extreme cases – surgical intervention. This book offers a perspective that sees increasing obesity as a social phenomenon as well as a public health problem. It contains detailed accounts of three generations of Australians’ experiences of changing environments and the emergence of social trends such as increasing availability of convenience foods, the individualisation and commercialisation of leisure, car reliance, and busyness. Participants' narratives are interwoven with sociological and historical analyses of changes to show how contemporary Australians are experiencing and adapting to dramatic socio-cultural and environmental changes that are reshaping their lives and, in many cases, their bodies. The book demonstrates that obesity is an unintended consequence of economic development accompanied by profound socio-cultural changes, and by identifying the key developments the authors propose leverage points. While the research was conducted in Australia, the fundamental drivers of rapid weight gain are equally present in other modern, secular societies.

The Media and Communications in Australia
The Media and Communications in Australia

Author: Bridget Griffen-Foley

Publisher: Taylor & Francis

Published: 2023-11-17

Total Pages: 456

ISBN-13: 1000996883

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At a time when the traditional media have been reshaped by digital technologies and audiences have fragmented, people are using mediated forms of communication to manage all aspects of their daily lives as well as for news and entertainment. The Media and Communications in Australia offers a systematic introduction to this dynamic field. Fully updated and expanded, this fifth edition outlines the key media industries – from print, sound and television to film, gaming and public relations – and explains how communications technologies have changed the ways in which they now operate. It offers an overview of the key approaches to the field, including a consideration of Indigenous communication, and features a ‘hot topics’ section with contributions on issues including diversity, misinformation, algorithms, COVID-19, web series and national security. With chapters from Australia’s leading researchers and teachers in the field, The Media and Communications in Australia remains the most comprehensive and reliable introduction to media and communications from an Australian perspective. It is an ideal student text and a key resource for teachers, lecturers, media practitioners and anyone interested in understanding these influential industries.

Madmen in Shanghai
Madmen in Shanghai

Author: Cécile Armand

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2024-06-04

Total Pages: 253

ISBN-13: 3111390292

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Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the “four hundred million customers.” This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing.

Digital Dawn in Adland
Digital Dawn in Adland

Author: Robert Crawford

Publisher: Routledge

Published: 2021-06-16

Total Pages: 179

ISBN-13: 0429686005

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Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamentally, yet as an industry helped shape the digital economy, and the platforms that dominate it. Based on contemporary reports, company archives, personal archives, and over 50 interviews with past and current advertising practitioners across the range of agency departments, this unique historical narrative reveals how power shifts between agencies, advertisers, and other media platforms forged the current models of advertiser-funded digital media. For scholars of marketing, media, communication, and contemporary history, this is an illuminating perspective on the early impact of the digital revolution and its relevance to the media landscape today.

The Routledge Companion to Marketing and Feminism
The Routledge Companion to Marketing and Feminism

Author: Pauline Maclaran

Publisher: Routledge

Published: 2022-02-25

Total Pages: 512

ISBN-13: 1000521990

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This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The "F" word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women’s exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.

Feminists, Feminisms, and Advertising
Feminists, Feminisms, and Advertising

Author: Kim Golombisky

Publisher: Lexington Books

Published: 2017-10-16

Total Pages: 409

ISBN-13: 1498528279

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Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women’s movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.