The Ultimate Postcard Marketing Success Manual
The Ultimate Postcard Marketing Success Manual

Author: Joy Gendusa

Publisher: Postcard Success Manual

Published: 2011-11-30

Total Pages: 248

ISBN-13: 0979963206

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If you are a business owner, entrepreneur, or marketing manager, and you want to learn how to build a leak-proof marketing machine that hums along with minimal maintenance and optimal results... you really should read this book. Postcard Marketing In An Online World was the trusted guidebook of up-and-coming direct mail marketers when it was released, because the author, Joy Gendusa, was the entrepreneur that brought postcard marketing to the masses by cutting out the middle men (ad agencies), and making it affordable for businesses of all sizes. Now in it s third printing, Postcard Marketing In An Online World has evolved into so much more. With the rise of internet marketing technology, Joy took the time to test how these new technologies worked best with traditional mediums like direct mail. The result is a proven method for integrating direct mail with the latest technological marketing advances, and getting the absolute best results. In this book, you ll learn: How to build an effective direct mail postcard campaign that produces consistent returns How to integrate your postcard campaign with other mediums like email and online marketing The only 4 reasons why a prospect will say NO , and how to overcome them How to buy and manage direct mail marketing lists How to grow your email list Why postcard marketing is so effective (and sometimes misunderstood) How postcards worked for other business owners just like you with full case studies and postcard designs On your search to gain marketing knowledge, Postcard Marketing In An Online World is a book you do not want to miss. Joy is the Founder and CEO of PostcardMania, the leader in postcard marketing innovation, and she has tested and tracked all the strategies in this book with her own business. That s how she knows they work! Buy this book and get the insider knowledge you need to succeed with your marketing!

Antique Advertising Postcards in Full Colour
Antique Advertising Postcards in Full Colour

Author:

Publisher: Courier Corporation

Published: 1985-07-01

Total Pages: 36

ISBN-13: 9780486249513

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From the Bella C. Landauer Collection of the New York Historical Society, 24 authentic 19th-century advertising cards to save or send. Long cherished as collectors' items, these nostalgic cards capture the charm of a vanished era.

Postcard Graphics
Postcard Graphics

Author: Rockport Publishers

Publisher: Northlight

Published: 1997

Total Pages: 0

ISBN-13: 9781564963345

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Neither rain nor sleet keeps these postcards from delivering their message. This full-color, full-of-ideas collection presents more than 250 examples of the best postcard designs from around the world. It shows how savvy, international designers have turned postcards into effective promotional pieces for clients, event promotion and self-promotion. Shows front and back of postcards with captions providing information on concepts and techniques.

Postal Rates
Postal Rates

Author: United States. Congress. Special Joint Subcommittee on Postal Rates

Publisher:

Published: 1925

Total Pages: 1254

ISBN-13:

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You Mean a Woman Can Open It ?
You Mean a Woman Can Open It ?

Author: Ad Nauseum

Publisher: Adams Media

Published: 2000-08

Total Pages: 32

ISBN-13: 9781580623773

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Whether using images of dizzy sex kittens to sell to the man of the house or playing on the fears of domestic inadequacy to sell to the housewife, advertising has rarely let the truth get in the way of a good story. This collection, stretching from the 19th century to the 1970s, shows the ad-man's beloved caricatures of female behavior in outrageous form: -- Down-trodden housewives obsessed with cooking and cleaning-- Hare-brained office girls struggling in a man's world-- Scantily-clad bimbos used to peddle everything from cars to cigarsYou Mean a Women Can Open It...? shows us how far we've really come.

The SAGE Handbook of Advertising
The SAGE Handbook of Advertising

Author: Gerard J Tellis

Publisher: SAGE

Published: 2007-10-24

Total Pages: 513

ISBN-13: 1446265900

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′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.

Picturing the Postcard
Picturing the Postcard

Author: Monica Cure

Publisher: U of Minnesota Press

Published: 2018-12-18

Total Pages: 248

ISBN-13: 1452957746

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The first full-length study of a once revolutionary visual and linguistic medium Literature has “died” many times—this book tells the story of its death by postcard. Picturing the Postcard looks to this unlikely source to shed light on our collective, modern-day obsession with new media. The postcard, almost unimaginably now, produced at the end of the nineteenth century the same anxieties and hopes that many people think are unique to twenty-first-century social media such as Facebook or Twitter. It promised a newly connected social world accessible to all and threatened the breakdown of authentic social relations and even of language. Arguing that “new media” is as much a discursive object as a material one, and that it is always in dialogue with the media that came before it, Monica Cure reconstructs the postcard’s history through journals, legal documents, and sources from popular culture, analyzing the postcard’s representation in fiction by well-known writers such as E. M. Forster and Edith Wharton and by more obscure writers like Anne Sedgwick and Herbert Flowerdew. Writers deployed uproar over the new medium of the postcard by Anglo-American cultural critics to mirror anxieties about the changing nature of the literary marketplace, which included the new role of women in public life, the appeal of celebrity and the loss of privacy, an increasing dependence on new technologies, and the rise of mass media. Literature kept open the postcard’s possibilities and in the process reimagined what literature could be.

Advertising Postcards
Advertising Postcards

Author: Robert M. Reed

Publisher: Schiffer Pub Limited

Published: 2001

Total Pages: 144

ISBN-13: 9780764312373

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More than a centurys worth of advertising postcards in a single volume, ranging from vintage to modern and including products, hotels, country clubs, banks, utilities, restaurants, transportation, and even worlds fairs. Everything from Akron Lamps to Zero candy bars eventually found their way to the concept of the advertising postcard, and more than 500 of them are illustrated in full color and documented here. Their historical context is presented and current values are given.

Postcard America
Postcard America

Author: Jeffrey L. Meikle

Publisher: University of Texas Press

Published: 2016-01-20

Total Pages: 643

ISBN-13: 1477308601

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This illustrated history of the colorized linen postcards of the 1930s and ’40s is “an incredible tour . . . A veritable treasure trove of American culture” (Crave Online). From the Great Depression through the early postwar years, any postcard sent in America was more than likely a “linen” card. Colorized in vivid, often exaggerated hues and printed on card stock embossed with a linen-like texture, linen postcards celebrated the American scene with views of majestic landscapes, modern cityscapes, roadside attractions, and other notable features. These colorful images portrayed the United States as shimmering with promise, quite unlike the black-and-white worlds of documentary photography or Life magazine. Linen postcards were enormously popular, with close to a billion printed and sold. Postcard America offers the first comprehensive study of these cards and their cultural significance. Drawing on the production files of Curt Teich & Co. of Chicago, the originator of linen postcards, Jeffrey L. Meikle reveals how photographic views were transformed into colorized postcard images—often by means of manipulation—adding and deleting details or collaging bits and pieces from several photos. He presents two extensive portfolios of postcards—landscapes and cityscapes—that comprise a representative iconography of linen postcard views. For each image, Meikle explains the postcard’s subject, describes aspects of its production, and places it in social and cultural contexts. In the concluding chapter, he shifts from historical interpretation to a contemporary viewpoint, considering nostalgia as a motive for collectors and others who are fascinated today by these striking images.