Marketing Telecommunications Services
Marketing Telecommunications Services

Author: Karen G. Strouse

Publisher: Artech House Publishers

Published: 1999

Total Pages: 368

ISBN-13:

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Gain the leading-edge intelligence and insight needed to market telecommunications services successfully amidst greater competition from local exchange companies, deregulation of long-distance services, and the proliferation of wireless technology with this first-of-its-kind resource. Whether you're a novice or veteran marketing professional, you find valuable guidance in developing the most effective marketing strategies, improving market readiness, and increasing profitability in this rapidly expanding marketplace. Specifically, you get comprehensive coverage of fundamental marketing concepts, competitive intelligence and insight on the marketing activities of telecommunications carriers, descriptions of the changes caused by deregulation, and implementation instructions for marketing strategies in channel selection, entry, market segmentation, pricing, and more.

Customer-centered Telecommunications Services Marketing
Customer-centered Telecommunications Services Marketing

Author: Karen G. Strouse

Publisher: Artech House Publishers

Published: 2004-01-01

Total Pages: 205

ISBN-13: 9781580538541

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"Offering a strategy based on customer-centered marketing, this resource helps professionals assess their company's market potential and target desirable segments successfully. Readers gain practical insight in evaluating their present customer base and learn the best ways to adjust their marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps planners and managers become attuned to customer demand and presents a service portfolio with a high potential for success."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Customer-centered Telecommunications Services Marketing
Customer-centered Telecommunications Services Marketing

Author: Karen G. Strouse

Publisher: Artech House

Published: 2004

Total Pages: 232

ISBN-13: 9781580538558

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Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.

Customer Centered Telecommunications Services Marketing
Customer Centered Telecommunications Services Marketing

Author: Joseph Calloway

Publisher:

Published: 2017-06-06

Total Pages: 212

ISBN-13: 9781976255410

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In today's telecommunications services industry, rapidly changing technologies and a decline in growth are creating intense competition where the customers' quest for value is of paramount importance. Offering telecom service providers a survival strategy based on customer centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.

Wireless
Wireless

Author: Brian J.W. Regli

Publisher: Routledge

Published: 2020-07-24

Total Pages: 304

ISBN-13: 1000149269

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The revolution of wireless communications has only just begun to transform the telecommunications industry worldwide. This book offers insight into the possible options for corporate strategists and government policymakers as they look to harness the expansion of wireless communications to meet the goals of sustainable telecommunications development. Using a multidisciplinary approach which combines policy research, legal analysis, business economics, and models of sustainability from the environmental sciences, the book compares the development of wireless communications in four countries: the United States, the United Kingdom, Russia, and Brazil. The comparative analysis points to common themes and opportunities, including: * breaking down the barriers between wireless and wireline access by changing the regulatory design which constrains service providers; * targeting the development potential of wireless access through the utilization of new technologies and service models; and * using wireless access as the basis for full facilities-based competition in both developing and developed world markets. No other book today offers this broad a context for a discussion of wireless communications and its potential impact on the evolution of the telecommunications industry.

Building Telecom Markets
Building Telecom Markets

Author: Whasun Jho

Publisher: Springer

Published: 2013-09-10

Total Pages: 222

ISBN-13: 9781461478874

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The mobile telecommunication industry has been one of the fastest growing industries in the global economy since the late 1990s. As the first country to offer commercial Code Division Multiple Access (CDMA) cellular service in the world, Korea was able to jump right into the digital mobile markets, enhancing its status as a leading manufacturer of mobile equipment. While the growth of the telecom industry occurred with the emergence of worldwide market-oriented regulatory reform and liberalization in telecommunications, the state-market relationship in Korea evolved from state monopoly toward “centralized governance” and later toward “flexible governance,” which is substantially different from “liberal governance” of the US. This book examines the uniqueness of Korean regulatory reforms of the mobile telecommunication sector, and argues that the market-oriented regulatory reform and liberalization should be explained by focusing on the interactions among the state, the private sector, and international political economic environment. It will appeal to scholars and policy-makers alike concerned with market regulation, Asian development and political economy.

3G Marketing
3G Marketing

Author: Tomi T. Ahonen

Publisher: John Wiley & Sons

Published: 2005-07-08

Total Pages: 358

ISBN-13: 0470011173

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Next generation wireless is not about technology, it is all about marketing.... What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book. In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability. 3G Marketing explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support. Aimed at the non-technical person, this authoritative resource gives clear and practical advice on how to use modern marketing methods to promote and sell mobile services. It provides a perfect and invaluable introduction for anybody entering mobile telecoms or companies faced with the need to partner with operators as crucially, it explains how services and applications can be brought to the market in the fiercely competitive 3G marketplace.