Mikey Moran had only a single advantage when he started his hair and beauty business: his idea was different from anything he'd seen in the industry. Seven years later, Mikey has expanded his original idea into ten different brands, five retail locations, and one partnership with global e-commerce giant Shopify. Now Mikey wants to share what he's learned so burgeoning entrepreneurs have a bigger advantage than he had. In Fearless Beauty, Mikey provides you with a roadmap to achieve success easier, faster, and more efficiently than you ever thought possible. He shows you how to think like an entrepreneur by introducing you to practical theories that should guide every decision, then presents a step-by-step plan for taking action and getting started. You'll learn core marketing techniques that yield the biggest impact, how to select the best web platform for your business, and why consistency-or a lack of it-can make or break you. No matter your industry or where you are in the process of becoming an entrepreneur, you'll gain insightful strategies for maximizing returns and enjoying every step in the journey of your business.
A top behavioral geneticist argues DNA inherited from our parents at conception can predict our psychological strengths and weaknesses. This “modern classic” on genetics and nature vs. nurture is “one of the most direct and unapologetic takes on the topic ever written” (Boston Review). In Blueprint, behavioral geneticist Robert Plomin describes how the DNA revolution has made DNA personal by giving us the power to predict our psychological strengths and weaknesses from birth. A century of genetic research shows that DNA differences inherited from our parents are the consistent lifelong sources of our psychological individuality—the blueprint that makes us who we are. Plomin reports that genetics explains more about the psychological differences among people than all other factors combined. Nature, not nurture, is what makes us who we are. Plomin explores the implications of these findings, drawing some provocative conclusions—among them that parenting styles don't really affect children's outcomes once genetics is taken into effect. This book offers readers a unique insider’s view of the exciting synergies that came from combining genetics and psychology.
Are you ready to tap into Instagram’s booming network of 1.386 billion viable customers? Your customers are on Instagram right now waiting to buy from you. With this all-new updated Ultimate Guide to Instagram, Second Edition, social media marketing expert Kim Walsh Phillips highlights what’s new and innovative, and gives you the tools you need to get an immediate return on investment. From updated cross-platform branding and marketing advice, to all new practical blueprints for funneling followers, this guide unlocks the latest secrets successful entrepreneurs use to grow their following and drive sales directly from Instagram. Inside, readers will learn: To uncover who your right-fit customers are and how to find them easily on Instagram The secret new ways of going viral to grow your audience and multiply your sales. How to use the newest features of Instagram to drive more business quickly with a simple marketing funnel that works A new content creation formula to make creating content easy and effective. Copy-and-paste resources, and a simple roadmap gets you results fast and easy Brand-new up to date examples, marketing funnels and campaigns New features of Instagram featured; including stickers, stories, polls, and reels Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to flood their business with sales. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other copy-and-paste resources, you'll unlock the power to become an Instagram Sales Machine!
In a series of personal essays, prominent journalist and LGBTQIA+ activist George M. Johnson's All Boys Aren't Blue explores their childhood, adolescence, and college years in New Jersey and Virginia. A New York Times Bestseller! Good Morning America, NBC Nightly News, Today Show, and MSNBC feature stories From the memories of getting his teeth kicked out by bullies at age five, to flea marketing with his loving grandmother, to his first sexual relationships, this young-adult memoir weaves together the trials and triumphs faced by Black queer boys. Both a primer for teens eager to be allies as well as a reassuring testimony for young queer men of color, All Boys Aren't Blue covers topics such as gender identity, toxic masculinity, brotherhood, family, structural marginalization, consent, and Black joy. Johnson's emotionally frank style of writing will appeal directly to young adults. (Johnson used he/him pronouns at the time of publication.) Velshi Banned Book Club Indie Bestseller Teen Vogue Recommended Read Buzzfeed Recommended Read People Magazine Best Book of the Summer A New York Library Best Book of 2020 A Chicago Public Library Best Book of 2020 ... and more!
The way people shop and buy has evolved . . . has your marketing strategy? The way people shop and buy remodeling services has evolved. Has your marketing strategy kept up? In today’s modern, data-driven world dominated by social media, the most successful and profitable companies understand that great marketing is more than just ads. It’s about content that will attract and retain clients. In The Remodeler Marketing Blueprint, inbound marketing expert Spencer Powell shows that it is possible to create an education-driven marketing strategy that your clients and target audience will actually enjoy. In this foundational guide for remodeling and custom building companies, Spencer shares his expertise to help builders, remodelers, and contractors harness the most powerful tool you have—the internet—to generate leads and close more sales by using the power of your companies’ website to increase valuable web traffic. Easy-to-follow explanations and guided templates provide vital information on harnessing search engine optimization, gaining traction on social media, creating a repeatable and profitable system, and growing your brand. With educational, tactical, and entertaining tools, you will learn how to stop creating ads and instead create content that will transform the way you and your clients think about your marketing. This is the blueprint to drive your business into the future.
Are you an entrepreneur, marketing director or CEO looking to take your brand to the next level, without spending millions of dollars? Are you a marketer, working for yourself, or a brand, and want to improve your skills to get better results? Are you a marketing student that wants a competitive edge over his or her peers? Or, are you someone who simply wants to improve their personal brand, in order to obtain better job opportunities? Forget the old marketing textbooks that spew endless theories at you, without tangible examples to use them in. Whether your goal is to grow one of your side projects into a marketable business, to improve the revenues of your current brand, or to better the brand of the company you work for, The Marketing Blueprint is what you need. This step-by-step guide compiles all essential marketing strategies, such as: - How to market, from forming marketing strategies, to business development, to improving your selling skills - How to become a more efficient marketer, by understanding and using leverage effectively - How to market yourself and your brand's people, to ensure better business opportunities - How to create brands and products that make people talk and stay relevant for years To top it all off, this book has more than 30 lessons of practical content that you can use right away in your business. Longer hours and bigger textbooks aren't the answer to your success. By being the smartest marketer around, you can ensure you will grow your business' revenues. That's exactly what The Marketing Blueprint is all about.
The world is changing and it’s changing very quickly. In this ever-changing world, how can we expect different outputs if we conduct our business in the same old ways? Did we ever think that Unicorns buying decades-old businesses by shelling out large sums of money and profiting out of the deal would be the new normal? ·PharmEasy to buy 26-year-old Thyrocare in a Rs. 4,500 Crore plusa deal ·BharatPe to take over 37-year-old PMC Bank, and build India's first new-age digital bank ·BYJU’s buys 33-year old Akash Institute for approximately $1bn and Groww buys 13-year old Indiabulls MF business for Rs. 175 Cr So, how do they all do it digitally? The answer to this question is very simple. Digital methods give you more reach. It means they can reach a bigger number of people in a single click which was impossible in olden times. Digital methods give you a better reach and speed in your business. In Go Pro Digital, we will learn the 21 strategies to Grow your Brand Digitally.
Unlock the full marketing potential of Instagram with "The Instagram Blueprint," your ultimate guide to mastering the art of marketing on this influential social media platform. Whether you're a seasoned marketer or just starting your entrepreneurial journey, this comprehensive book equips you with the knowledge and strategies needed to thrive in the dynamic world of Instagram marketing. "The Instagram Blueprint" takes you on a transformative journey, delving deep into the intricacies of Instagram's marketing ecosystem. Gain a thorough understanding of Instagram's history, features, and user demographics, allowing you to tailor your marketing efforts precisely to your target audience. From defining your marketing objectives and establishing a strong brand identity to crafting captivating content and leveraging the power of hashtags and captions, this book provides step-by-step guidance on creating an engaging and visually appealing Instagram presence. Learn how to capture high-quality photos and videos, curate a cohesive feed, and use user-generated content and collaborations to boost your brand's authenticity and reach. But success on Instagram doesn't stop at content creation. "The Instagram Blueprint" empowers you to build an active and engaged community of followers. Discover effective strategies for increasing engagement, responding to comments and direct messages, and fostering a sense of belonging through contests, giveaways, and live interactions. To drive exponential growth, this blueprint unveils powerful growth hacking strategies specifically tailored to Instagram. Leverage the Explore page, cross-promotion on other platforms, and utilize Instagram ads and analytics effectively to expand your reach and attract new followers. Implement follow and unfollow strategies strategically to optimize your account growth. "The Instagram Blueprint" also dives into the realm of monetization and business opportunities, providing insights into brand partnerships, sponsored content, and affiliate marketing. Learn how to negotiate collaborations, build a strong personal brand, and navigate legal considerations to monetize your Instagram presence successfully. As a bonus, this book includes a step-by-step guide to creating your Instagram account and posting your first video. With detailed instructions and expert tips, you'll confidently embark on your Instagram marketing journey, setting the stage for future success. "The Instagram Blueprint" is not just a theoretical guide. It's a practical resource filled with actionable strategies, real-world examples, and inspiring success stories. Regardless of your industry or niche, this book empowers you to unleash your marketing potential, forge meaningful connections, and drive tangible results on Instagram. If you're ready to take your marketing game to the next level and establish a dominant presence on Instagram, "The Instagram Blueprint" is your trusted companion. Uncover the secrets to Instagram success, build your brand, and unlock a world of marketing possibilities. Get ready to leave your mark on the Instagram landscape and make your business thrive.
SELL MORE WITH INSTAGRAM Are you ready to tap into Instagram’s booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business, social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funneling followers, this guide unlocks the secrets successful entrepreneurs use to drive sales directly from Instagram, become experts in their field, and grow their business. Learn how to: Set up an Instagram marketing funnel that converts followers into customers Run effective, lead-generating campaigns with trending hashtags, exclusive contests, and product launches Grow your Instagram following with The 21-Day Blueprint Leverage your Instagram brand to reach celebrity status and gain a competitive advantage Post Instagram stories and live videos to grow your follower base and drive sales Build content with a Quick-Start Lead Magnet Blueprint that will attract your ideal customers Your followers are ready to take action -- give them a reason! Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to promote themselves to millions of visual shoppers. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other great resources, you'll be ready to take the plunge!
Embark on a Journey to Social Media Riches! In the digital age where online connections are currency, a treasure map lies within your grasp, leading to a realm of untold riches. "Hashtag Hustle: Your Guide to Social Media Wealth" is your personal codex, packed with the secrets of transforming your online presence into a substantial income. Those initial steps into the world of social media monetization can be daunting. Yet, fear not. This comprehensive guide begins with the bedrock of building your social wealth, escorting you through various platforms bustling with earning opportunities. Discover how each virtual space--Facebook, Instagram, and the underexploited Threads--provides unique avenues to fill your coffers. Ever pondered over crafting a Facebook empire that yields more than just 'Likes'? Delve into strategies that convert your followers into a profitable audience. Be captivated by how Instagram's visual splendor can unlock streams of revenue. Join the frantic pace of TikTok, where mere seconds can lead to sizeable bank deposits. Furthermore, traverse the less chartered waters where Threads can weave you a golden tapestry of potential earnings. Perhaps the viral allure evades you? This guide lays out the blueprint for launching your content across the social seas, ensuring it catches the sails of viral winds. Equip yourself with the tools and know-how to create video clips that captivate and convert, mastering the art of engagement. As an added bonus, "Hashtag Hustle" delves into the nitty-gritty of doing it yourself versus the strategic move of outsourcing--an invaluable dichotomy for the solo entrepreneur. Explore the automation tools that let you reclaim precious time, as you earn passively. Lastly, prepare yourself with knowledge of legalities and brand-building, to establish not just income, but a legacy in the online world. With a resource directory in tow and a glossary to make you fluent in the lingo of likes and clicks, this is your definitive guide. Make "Hashtag Hustle" your companion, and transform your digital outreach into a personal gold mine. The era of social media wealth awaits you.
