The Dynamic Essence of Transmedia Storytelling
The Dynamic Essence of Transmedia Storytelling

Author: Barbara Wall

Publisher: BRILL

Published: 2024-03-11

Total Pages: 251

ISBN-13: 9004690212

DOWNLOAD EBOOK

The Dynamic Essence of Transmedia Storytelling challenges many established truths about popular literary classics by presenting an analysis of sixty Korean variations of The Journey to the West, a set which includes novels and poems, as well as films, comics, paintings, and dance performances dating from the 14th century until today. In contrast to the typical assumption that literary classics like The Journey to the West are stable texts with a single original, Barbara Wall approaches The Journey to the West as a dynamic text comprised of all its variations. She argues that all the creators of such variations, from Korean scholars in the 14th century to “boy bands” like Seventeen in the 21st century, participate in the ongoing story world known as The Journey to the West. Wall employs literary and quantitative analysis, ample graphic visualizations, and in-depth descriptions of classroom games to find new ways to understand the dynamics of transmedia storytelling and popular engagement with story worlds. Her approach opens new frontiers of intertextual analysis to literary scholars and teachers of literature who seek contemporary methods of introducing world literature to new generations of students.

Getting Started with Transmedia Storytelling
Getting Started with Transmedia Storytelling

Author: Robert Pratten

Publisher: Createspace Independent Publishing Platform

Published: 2015

Total Pages: 0

ISBN-13: 9781515339168

DOWNLOAD EBOOK

This book is a guide to developing cross-platform and pervasive entertainment. Whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights in multi-platform interactive storytelling.

Transmedia Storytelling in East Asia
Transmedia Storytelling in East Asia

Author: Dal Yong Jin

Publisher: Routledge

Published: 2020-04-02

Total Pages: 239

ISBN-13: 1000063453

DOWNLOAD EBOOK

This book offers a thorough investigation of the recent surge of webtoons and manga/animation as the sources of transmedia storytelling for popular culture, not only in East Asia but in the wider global context. An international team of experts employ a unique theoretical framework of media convergence supported by transmedia storytelling, alongside historical and textual analyses, to examine the ways in which webtoons and anime become some of the major sources for transmedia storytelling. The book historicizes the evolution of regional popular culture according to the surrounding digital media ecology, driving the change and continuity of the manhwa industry over the past 15 years, and discusses whether cultural products utilizing transmedia storytelling take a major role as the primary local cultural product in the cultural market. Offering new perspectives on current debates surrounding transmedia storytelling in the cultural industries, this book will be of great interest to scholars and students of media studies, East Asian studies and cultural studies.

Transmedia Storytelling and the Apocalypse
Transmedia Storytelling and the Apocalypse

Author: Stephen Joyce

Publisher: Springer

Published: 2018-08-21

Total Pages: 223

ISBN-13: 3319939521

DOWNLOAD EBOOK

This book confronts the question of why our culture is so fascinated by the apocalypse. It ultimately argues that while many see the post-apocalyptic genre as reflective of contemporary fears, it has actually co-evolved with the transformations in our mediascape to become a perfect vehicle for transmedia storytelling. The post-apocalyptic offers audiences a portal to a fantasy world that is at once strange and familiar, offers a high degree of internal consistency and completeness, and allows for a diversity of stories by different creative teams in the same story world. With case studies of franchises such as The Walking Dead and The Terminator, Transmedia Storytelling and the Apocalypse offers analyses of how shifts in media industries and reception cultures have promoted a new kind of open, world-building narrative across film, television, video games, and print. For transmedia scholars and fans of the genre, this book shows how the end of the world is really just the beginning...

Theory, Development, and Strategy in Transmedia Storytelling
Theory, Development, and Strategy in Transmedia Storytelling

Author: Renira Rampazzo Gambarato

Publisher: Routledge

Published: 2020-05-17

Total Pages: 133

ISBN-13: 1000078523

DOWNLOAD EBOOK

This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling. Drawing upon a theoretical foundation grounded in Peircean semiotics and reflected in the methodological approaches to fiction and nonfiction transmedia projects, the chapters delve into diverse case studies, such as The Handmaid’s Tale and mega sporting events like the Olympics and FIFA World Cup, that illustrate the applications of our own methods and the implications of the logic behind transmedia dynamics. Expanding upon their own scholarship, the authors tackle the relevant topic of transmedia journalism, and present new approaches to transmedia strategic planning around educational initiatives in developing countries. The book is an important reference for scholars and students of media studies, education, journalism and transmedia, and those interested in comprehending theory, methodological development, and strategic planning of transmediality.

Star Wars and the History of Transmedia Storytelling
Star Wars and the History of Transmedia Storytelling

Author: Sean Guynes

Publisher:

Published: 2018

Total Pages: 0

ISBN-13: 9789462986213

DOWNLOAD EBOOK

Star Wars has reached more than three generations of casual and hardcore fans alike, and as a result many of the producers of franchised Star Wars texts (films, television, comics, novels, games, and more) over the past four decades have been fans-turned-creators. Yet despite its dominant cultural and industrial positions, Star Wars has rarely been the topic of sustained critical work. Star Wars and the History of Transmedia Storytelling offers a corrective to this oversight by curating essays from a wide range of interdisciplinary scholars in order to bring Star Wars and its transmedia narratives more fully into the fold of media and cultural studies. The collection places Star Wars at the center of those studies' projects by examining video games, novels and novelizations, comics, advertising practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its world-building in their multiple contexts of production, distribution, and reception. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, Star Wars and the History of Transmedia Storytelling demonstrates the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades, as multinational corporations have become the central means for subsidizing, profiting from, and selling modes of immersive storyworlds to global audiences. By taking this dual approach, the book focuses on the interconnected nature of corporate production, fan consumption, and transmedia world-building. As such, this collection grapples with the historical, cultural, aesthetic, and political-economic implications of the relationship between media franchising and transmedia storytelling as they are seen at work in the world's most profitable transmedia franchise.

Exploring the Implications of Complexity Thinking for Translation Studies
Exploring the Implications of Complexity Thinking for Translation Studies

Author: Kobus Marais

Publisher: Routledge

Published: 2021-12-27

Total Pages: 157

ISBN-13: 1000510522

DOWNLOAD EBOOK

Exploring the Implications of Complexity Thinking for Translation Studies considers the new link between translation studies and complexity thinking. Edited by leading scholars in this emerging field, the collection builds on and expands work done in complexity thinking in translation studies over the past decade. In this volume, the contributors address a variety of implications that this new approach holds for key concepts in Translation Studies such as source vs. target texts, translational units, authorship, translatorship, for research topics including translation data, machine translation, communities of practice, and for research methods such as constraints and the emergence of trajectories. The various chapters provide valuable information as to how research methods informed by complexity thinking can be applied in translation studies. Presenting theoretical and methodological contributions as well as case studies, this volume is of interest to advanced students, academics, and researchers in translation and interpreting studies, literary studies, and related areas.

Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Author: Pereira, Inês Veiga

Publisher: IGI Global

Published: 2023-11-14

Total Pages: 347

ISBN-13: 1668489864

DOWNLOAD EBOOK

As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, this book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs.

Advanced Methodologies and Technologies in Media and Communications
Advanced Methodologies and Technologies in Media and Communications

Author: Khosrow-Pour, D.B.A., Mehdi

Publisher: IGI Global

Published: 2018-10-19

Total Pages: 771

ISBN-13: 1522576029

DOWNLOAD EBOOK

Media and communication advancements allow individuals across the globe to connect in the blink of an eye. Individuals can share information and collaborate on new projects like never before while also remaining informed on global issues through ever-improving media outlets and technologies. Advanced Methodologies and Technologies in Media and Communications provides emerging research on the modern effects of media on cultures, individuals, and groups. While highlighting a range of topics such as social media use and marketing, media influence, and communication technology, this book explores how these advancements shape and further the global society. This book is an important resource for media researchers and professionals, academics, students, and communications experts seeking new information on the effective use of modern technology in communication applications.

Cross-Cultural Design
Cross-Cultural Design

Author: P.L.Patrick Rau

Publisher: Springer

Published: 2014-06-02

Total Pages: 822

ISBN-13: 3319073087

DOWNLOAD EBOOK

This volume constitutes the refereed proceedings of the 6th International Conference on Cross-Cultural Design, CCD 2014, held as part of the 16th International Conference on Human-Computer Interaction, HCI International 2014, held in Heraklion, Crete, Greece, jointly with 13 other thematically similar conferences. The total of 1476 papers and 220 posters presented at the HCII 2014 conferences was carefully reviewed and selected from numerous submissions. The papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. They thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 76 papers included in this volume deal with the following topics: cross-cultural product and service design; cross-cultural issues in interaction; social aspects and implications of cross-cultural design; cross-cultural issues in e-commerce, marketing and branding; cross-cultural design for knowledge sharing and learning; cross-cultural design for the smart city and cross-cultural design for creativity.