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Author: Yanky Fachler
Publisher: ASP / VUBPRESS / UPA
Published: 2010-04
Total Pages: 141
ISBN-13: 9054875968
DOWNLOAD EBOOK"My Hope is that Managers will read Business Books a bit More Critically, free from Delusions, their Deepest Fantasies and Fondest Hopes Tempered bya bit of Realism." Phil Rosenzweig, The Halo Effect --Book Jacket.
Author: LeBron James
Publisher: Penguin
Published: 2023-08-01
Total Pages: 289
ISBN-13: 059383044X
DOWNLOAD EBOOKThe celebrated memoir from LeBron James - a poignant, thrilling tale of the power of teamwork to transform young lives, including his own "A book that will incredibly move and inspire you.” —Jay-Z "A heartwarming story of boys who became men, teammates who became brothers, players who became champions, wonderfully told through the maturing eyes of basketball's greatest star." — John Grisham Before LeBron James was an NBA superstar, he was just a kid from Akron, Ohio, who loved to play basketball on a team called the Shooting Stars. This is the story of how this motley group of ten-year-olds grew into a team and became men together - surviving the challenges of inner city America and enduring jealousy, hostility, exploitation, and the consequences of their own overconfidence in their quest to win a national championship. Shooting Stars is a poignant, thrilling tale of the power of teamwork to transform young lives.
Author: Ken Auletta
Publisher: Random House
Published: 2021-01-07
Total Pages: 436
ISBN-13: 0753546884
DOWNLOAD EBOOKGoogled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the company's founders and executives and also interviewed those in the media who are struggling to keep their heads above water. Crucially, Googled is not just a history or reportage: it's forward-looking. Auletta reveals how the media industry is being disrupted and redefined and shows how and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. Googled is already being hailed as the definitive work on Google and is a crucial roadmap to how media business may be done in the future.
Author: Ed Catmull
Publisher: Random House
Published: 2014-04-08
Total Pages: 367
ISBN-13: 0679644504
DOWNLOAD EBOOKThe co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Author: Beth Driscoll
Publisher: Cambridge University Press
Published: 2020-10-22
Total Pages: 156
ISBN-13: 1108945309
DOWNLOAD EBOOKThe Frankfurt Book Fair is the leading global industry venue for rights sales, facilitating business-to-buzzness deals and international networks. In this Element, we pursue an Ullapoolist approach to excavate beneath the production of bestsellers at the Fair. Our investigation involved three consecutive years of fieldwork (2017–2019) including interviews and autoethnographic, arts-informed interventions. The Element argues that buzz at the Fair exists in two states: as market-ready media reports and partial, lived experiences linked to mood. The physical structures and absences of the Fair enact its power relations and direct the flow of books and buzz. Further, the Fair is not only a site for commercial exchange but a carnival of sorts, marked by disruptive historical events and problematic socio-political dynamics. Key themes emerging from the Element are the presence of excess, the pseudo(neo)liberal self-satisfaction of book culture, and the interplay of optimism and pessimism in contemporary publishing.
Author: Darcie Chan
Publisher: Ballantine Books
Published: 2011-05-18
Total Pages: 416
ISBN-13: 0615523773
DOWNLOAD EBOOKThe sensational New York Times bestseller The Mill River Recluse reminds us that friendship, family, and love can come from the most unexpected places. Perfect for fans of Maeve Binchy. From the outside, Mill River looks like any sleepy little Vermont town where everyone knows everyone and people never need to lock their doors. There are newcomers for whom this appeals, from police officer Kyle Hansen and his daughter Rowen, who are starting over after heartache, to Claudia Simon, the schoolteacher who is determined to reinvent herself. But on closer inspection, there are those in Mill River—including a stealthy arsonist, a covetous nurse, and a pilfering priest—who have things they wish to hide. None more than the widow Mary McAllister, who for the past sixty years has secluded herself in her marble mansion overlooking the town. Most of the residents have never even seen the peculiar woman. Only the priest, Father O’Brien, knows the deep secrets that keep Mary isolated—and that, once revealed, will forever change the community. Praise for The Mill River Recluse “[Darcie] Chan’s sweet novel displays her talent. . . . A comforting book about the random acts of kindness that hold communities together.”—Kirkus Reviews “A heartwarming story.”—Examiner “A real page-turner.”—IndieReader
Author: Shane Cragun
Publisher: Greenleaf Book Group
Published: 2016-07-26
Total Pages: 217
ISBN-13: 1626342873
DOWNLOAD EBOOKThe Age of Disruption Today’s disruptive, tumultuous, and ever-changing global business environment shows no signs of slowing. Authors Shane Cragun and Kate Sweetman believe it is time for a wake-up call to those hoping to thrive in the 21st century. Reinvention is the first business book to propose a simple algorithm, common principles, and set of tools that apply to both individuals and organizations facing disruptive and radical change. The ability to pivot quickly, profoundly, and effectively might be the most important core competency individuals and organizations must attain in order to prosper in the new economy. And it isn’t enough to be able to change when they have to; leaders must change before they have to, in proactive ways that allow their organizations to leverage incoming global shockwaves to accelerate performance. Cragun and Sweetman use contemporary examples to drive important points home. Key strategies are couched in metaphors to create visual maps that will help the reader implement their new learnings at the moment of need. The stories and case studies are compelling, eclectic, and global, and take the reader beyond just the world of business. Reinvention includes chapter insights written by six global experts from six different geographical business regions around the globe.
Author: Jason I. Miletsky
Publisher: Muska/Lipman
Published: 2009
Total Pages: 0
ISBN-13: 9781598638721
DOWNLOAD EBOOKWho's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a different perspective - and without understanding both points of view, the picture is never fully complete. Perspectives on Branding is the first book to offer both sides of the story. In an easy-to-read, question/answer format, Jason Miletsky provides the agency perspective while Genevieve Smith gives the brand point of view on topics including what a brand actually is (not many people really get it, operationalizing the brand and making it tangible, successfully marketing the brand, the best ways to measure results, which brands do it right, and which brands do it wrong and a whole lot more. What makes this book different from other branding books is that there is no author collaboration or sharing of information during the writing process. Neither author was aware of what the other was writing. The result is a fascinating, no-holds-barred look at branding as both the client and brand see it, leaving readers with a list of action items and a better understanding of core brand building concepts to dramatically improve their strategies.
Author: Lola Shoneyin
Publisher: Profile Books
Published: 2010-12-06
Total Pages: 313
ISBN-13: 1847652352
DOWNLOAD EBOOKComing soon to Netflix When Baba Segi awoke with a bellyache for the sixth day in a row, he knew it was time to do something drastic about his fourth wife's childlessness. To the dismay of her ambitious mother, Bolanle marries into a polygamous family, where she is the fourth wife of a rich, rotund patriarch, Baba Segi. She is a graduate and therefore a great prize, but even graduates must produce children and her husband's persistent bellyache is a sign that things are not as they should be. She only wants to escape to a quiet life, but the others disapprove of the newest, youngest, cleverest addition to the family. Treated with respect by her husband, she is viewed with suspicion by her seniors - who fear she may unlock their well-guarded secret. Through the voices of Baba Segi and his four wives, Lola Shoneyin weaves a vibrant story of love, secrets and a family like every other - happy and unhappy, truthful and not, sometimes kind, sometimes competitive, always bound by blood, and the past.
Author: Emanuel Rosen
Publisher: Broadway Business
Published: 2002
Total Pages: 0
ISBN-13: 9780385496681
DOWNLOAD EBOOKStrategies for creating and sustaining effective word-of-mouth campaigns drawing from more than 150 interviews with exucutives, marketing leaders, and researchers who have successfully built buzz for major brands.
