Sams Teach Yourself Mint.com in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to use Mint.com’s free tools to simplify your finances, take control of your money, get better deals, and build lifelong financial security! Tips point out shortcuts and solutions Cautions help you avoid common pitfalls Notes provide additional information 10 minutes is all you need to learn how to... Create your Mint.com account, and get started fast Consolidate all your checking, credit card, loan, and investment accounts on one easy web page Discover your total net worth right now Avoid financial “information overload”—but get all the details you want, when you need them Find better deals on loans, credit cards, checking accounts, and other financial services Easily create a personal budget and monitor your progress in following it Track your outstanding student loans, car loans, and mortgages Monitor all your investments, from stocks to retirement and college savings accounts—even art and antiques Get instant alerts about events affecting your finances Keep your financial information safe and secure Access your Mint.com pages from your smartphone or tablet
Covers iOS5 Sams Teach Yourself iPad™ 2 in 10 Minutes, Third Edition offers straightforward, practical answers when you need fast results. By working through 10-minute lessons, you’ll learn everything you need to use your iPad 2 to get online, get apps, use the Web, manage email, books, photos, music, video–anything! Each compact lesson zeroes in on essential techniques, with fast, step-by-step instructions that help you do it right the first time! Tips point out shortcuts and solutions Cautions help you avoid common pitfalls Notes provide additional information 10 minutes is all you need to learn how to… Use FaceTime for personal video phone calls and conferences Take photos and make video clips with the front-facing and rear-facing cameras Manage settings for the iPad 2 and customize it to suit your needs Hook up to external devices such as a camera, a presentation screen, TV, or HDTV Use Safari to access the Web, including your bookmarked and favorite sites Use the Mail app to read, send, and manage your email Manage personal information with the Calendar, Contacts, and Notes apps Subscribe to and read digital versions of magazines and newspapers Watch videos, TV shows, and movies on your iPad 2 Use iBooks and the iBooks Store to browse, buy, download, and read digital books Get and play music on the iPad 2 from iTunes and other sources Use Messages to have real-time text discussions with friends and family Learn about new features to iOS 5, including iCloud, Photo Booth, and more Category: iPad Covers: Apple Digital Media User Level: Beginning
Create products people will pay for before they're even built. You have an idea in your head. Maybe even more than one! But you're stuck simmering on it because you just don't know if it's the right one to pursue. You're wondering whether people will even use your product, let alone pay for it. The uncertainty is overwhelming, so you do ... nothing. But what if you were confident that your idea would help people? How would you feel if you turned your passion into a living, breathing software product ... and you made money from it? Poornima Vijayashanker has founded 3 startups and personally guided 100+ people who have launched products that make 6 and 7 figures per year. Everyone started with varying levels of technical and business know-how-or none at all-but everyone was passionate about an idea. Now, Poornima travels around the country teaching people how to bring their ideas to life. With the right roadmap in front of you, you can launch a winning software product too. "But I don't know how to code or run a business." The tangled world of startups and software development is intimidating and hard to navigate. To start with, not every entrepreneur knows how to code. Even the ones who do still need other skills to succeed; they need to design a good user experience, figure out how to attract paying customers, and hire and fire technical talent. There are hundreds of tools and services to help build products, and they need to know which ones are useless and which ones will save them time. They'll eventually run out of cash to keep paying rent and developing, and will need to figure out whether to get investors, apply to an accelerator, or bootstrap. Trial and error takes years of research, setbacks, and heartache ... not to mention a lot of money. You could go to design school, teach yourself how to code in the off-hours, and spend thousands of dollars testing marketing campaigns. Or you could... Follow a proven guide for turning your ideas into successful products (and even 6- to 7-figure businesses). This book will teach you how to: - Validate your idea before you spend time and money on it. - Talk to prospective customers without feeling awkward or pushy. - Leave competitors in the dust with good design and positioning. - Save time and heartache by building only the features people will actually use. - Hire talented people to build your product for you. - Get more paying customers with scrappy marketing strategies. - Find money to fund your business. This guide includes time-tested strategies and tools that entrepreneurs love: Over 13 case studies with the inside scoop on companies like Mint.com, AirBnB, and Zappos. The exact systems and tools Poornima and other startup founders have used to build rock-solid products. 7 interviews with successful startup founders and early employees like: - Melody McCloskey, CEO & Co-Founder of StyleSeat - Brittany Forsyth, Head of Human Relations at Shopify - Ben Congleton, CEO & Co-Founder of Olark - Julia Grace, Head of Engineering at Tindie - Thomson Nguyen, CEO & Co-Founder of Framed Data - Alyssa Ravasio, CEO & Co-Founder of Hipcamp - David Cummings, CEO & Co-Founder of Pardot
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
For junior/senior/graduate-level courses in Entrepreneurship, New Venture Creation, and Small Business Strategy. Based on the premise that entrepreneurship can be studied systematically, this text offers a comprehensive presentation of the best current theory and practice. It takes a resource-based point-of-view, showing how to acquire and use resources and assets for competitive advantage. FOCUS ON THE NEW ECONOMY * NEW-Use of the Internet-Integrated throughout with special treatment in Ch. 6. * Demonstrates to students how the new economy still follows many of the rigorous rules of economics, and gives them examples of business-to-business and business-to-customer firms so that they can build better business models. * NEW-2 added chapters on e-entrepreneurship-Covers value pricing; market segmentation; lock-in; protection of intellectual property; and network externalities. * Examines the new economy and the types of resources, capabilities, and strategies that are needed for success in the Internet world. * Resource-based theory-Introduced in Ch. 2 and revisited in each subsequent chapter to help tie concepts together. * Presents an overarching framework, and helps students focu
Stop working for money and put your money to work for you! Tens of thousands of readers trust Dan Solin's advice when it comes to investing, managing their 401(k)s, and planning for retirement. Now Solin offers the smartest guide to money management and financial planning yet. From managing your debt, boosting your savings, and owning (or renting) a home to buying insurance, maximizing investment returns, and retiring when you want to, The Smartest Money Book You'll Ever Read is your road map to financial freedom-and to enjoying yourself along the way.
The world was last designed seventy-five years ago, about the same time that Sam Pitroda was born. This design has outlived its utility. Hyperconnectivity and the COVID-19 pandemic offer a unique opportunity to redesign the world to take humanity to the next level. Redesigning the world is not about looking at it from the point of view of liberal or conservative; left or right; capitalism or socialism; public or private; democracy, dictatorship or monarchy; open or closed systems; rich or poor; urban or rural; east or west; white, brown, black or yellow. This proposed redesign of the world has the planet and its people at the centre; it is built on the foundations of sustainability, inclusion, equality, equity and justice so that everyone on earth can enjoy peace and prosperity. It is not an idealist or utopian vision, but one with humanity at its core.This book is about reshaping the world to meet the future challenges of our planet and our people. The three dimensions In the third vision, he calls for nations "networking, ideas, interests, resources and talent, all designed to save our planet and uplift all our people. This vision will be based on a novel organizational architecture focussed on global consultations, collaboration, co-operation and enhanced communication". He lays out what he sees as the three dimensions of the information age - connectivity, content and context. There is also reference to three unique dimensions of information technology - democratisation, decentralisation and demonetisation. Then there are five new pillars for the world's redesign: inclusion, human needs, new economy, sustainability/ conservation and non-violence. There are multiple valid points - such as the need to discard the use of over-simplistic and inadequate tools such as GDP to measure economic growth and well-being. The book stresses on the need to keep environmental concerns central to any new policy making pointing out that the planet "can survive without people, but people cannot survive without a healthy planet. Our priority during the world's redesign has to be to improve our planet's health and make it more clean, diverse, prosperous and sustainable, a place where each plant and form of life can flourish and live to its fullest potential." Perhaps the most heartfelt section of the book is one at the end entitled: Who Am I to Write This Book? in which he delves into his motives for penning this book. The book offers a much-needed manifesto that can guide the world to better, healthier, sustainable human life. However, in a bitterly divided world with governments turning towards populism, nationalism, and brutality to crush change, "political will at the highest level" - one the crucial elements that would make the manifesto possible seems to be unachievable at the moment. He urges us to recognise how Covid has underscored how interconnected we are - but few seem to be able to recognise this - not the least India, currently facing unprecedented challenges to save lives. As a manifesto, a wish list for the next 75 years, this is a wonderful, even inspiring read. The challenge is to make the powers that be accept this vision.
