A unique and far-reaching study of China's contemporary social changes from the perspectives of consumption and consumerism.China has undergone profound social changes, with far-reaching consequences on all walks of life since reform began thirty years ago. To fully understand China's transformation, the landscape must be surveyed from the perspective of consumption, where you can find many intrinsic links between seemingly unrelated aspects of social reform.The Rise of the Consumer in Modern China is the result of a seven-year research campaign conducted by leading Chinese academic Wang Ning. Detailed and comprehensive, it cites numerous policy documents and source material generated from interviews, alongside data, expert commentary and conclusions. The transformation from asceticism to consumerism is a vital factor when considering China's economic and social reforms. Authoritative and richly detailed, this important new book offers a revealing and unique insight into a key aspect of China's opening up.During the most recent thirty years not only have there been revolutionary changes in consumer behavior, furthermore the role of consumption in driving the evolution of society has become un-ignorable. It is vital to study and analyze the changes in Chinese consumption before and after China's opening-up from a sociological perspective. This key book explores the Chinese urban consumption system and the evolution of the ideological concept of consumption by examining a huge number of governmental documents and records.
"“Chinese people should consume Chinese products!” This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consumption and nationalism by instilling a concept of China as a modern “nation” with its own “national products.” From fashions in clothing to food additives, from museums to department stores, from product fairs to advertising, this movement influenced all aspects of China’s burgeoning consumer culture. Anti-imperialist boycotts, commemorations of national humiliations, exhibitions of Chinese products, the vilification of treasonous consumers, and the promotion of Chinese captains of industry helped enforce nationalistic consumption and spread the message—patriotic Chinese bought goods made of Chinese materials by Chinese workers in factories owned and run by Chinese. In China Made, Karl Gerth argues that two key forces shaping the modern world—nationalism and consumerism—developed in tandem in China. Early in the twentieth century, nationalism branded every commodity as either “Chinese” or “foreign,” and consumer culture became the place where the notion of nationality was articulated, institutionalized, and practiced. Based on Chinese, Japanese, and English-language archives, magazines, newspapers, and books, this first exploration of the historical ties between nationalism and consumerism reinterprets fundamental aspects of modern Chinese history and suggests ways of discerning such ties in all modern nations."
'This book is a remarkable tour de force. Joseph Chai offers a fine synthesis of thinking about the nature and origins of China's long-run economic growth and structural change. Through the meticulous use of an impressive range of sources, he explores some of the most challenging puzzles of China's economic history, such as its failure to match the modern industrial revolutions of Western Europe, or, closer to home, to rival Japan's economic transformation in the final decades of the nineteenth century. His definition of history is broad and his narrative extends down to the present day, thereby illuminating continuities and discontinuities across not only the historical divides of 1840 and 1911, but also those of 1949 and 1979. But despite its ambitious scope, Chai's analysis is authoritative, nuanced and full of detail. It will surely become necessary reading not only within the academic community of China scholars and students, but also among that even larger audience of readers seeking to understand the "rise of China".' Robert Ash, University of London, UK 'For most people interested in the contemporary Chinese economy, the story begins with Deng Xiaoping's policy of Opening and Reform in 1978. This is especially true of students from China, where modern history is still taught in a simple, politically determined framework. This situation urgently needs remedying and Joseph Chai's new book is a valuable step in this direction. Chai surveys China's economic growth from the earliest times to the present day explaining the key turning points and the intellectual puzzles that arise in this long evolution. This book will be of interest to the general reader and will be valuable as a textbook for students studying any aspect of China's current development and prospects.' Christopher Howe, University of London, UK 'Joseph Chai places the recent phase of China's spectacular economic growth in its historical context in his well-researched, interesting and accessible overview of the economic history of China. Because no similar up-to-date book is available in English, English readers will find this book particularly welcome. Valuable attributes of his exposition include analyses of various economic puzzles (for example, why did China, which was once the world's economic leader, falter, suffer economic retardation, fall behind Europe and begin its economic resurgence later than Japan?) and his thoughtful considerations of the prospects for China's future economic growth. This book is highly recommended.' Clem Tisdell, The University of Queensland, Australia As a country's current development is path dependent, the rise of China and its strategic implications can only be understood in a historical context. Hence, the key to understanding contemporary China is the understanding of its past. So far there has been an absence of a comprehensive text dealing with Chinese economic history in the English language. An Economic History of Modern China fills this important gap, focusing on modern Chinese economic growth and comprehensively surveying the patterns of China's growth experience over the past 200 years, from the Opium wars to the present day. Key events are traced back to their foundations in history to explain their impact on China's modern economic growth.
Clear and engaging, this is the definitive history of China, one of the most important political, economic, and cultural players in the modern world. 8-page color photo insert.
Consumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of what people consumed, from everyday necessities to entertainment and the media; today, shoddy state-run stores characterized by a dearth of choices have made way for luxury malls and hypermarkets filled with a multitude of products. Consumption in China explores what it means to be a consumer in the world’s fastest growing economy. LiAnne Yu provides a multi-faceted portrait of the impact of increased consumption on urban spaces, social status, lifestyles, identities, and freedom of expression. The book also examines what is unique and what is universal about how consumer practices in China have developed, investigating the factors that differentiate them from what has been observed among the already mature consumer markets. Behind the often staggering statistics about China are the very human stories that highlight the emotional and social triggers behind consumption. This engaging book is a valuable resource for students, scholars and business professionals interested in a deeper understanding of what motivates China’s consumers, and what challenges they face as more aspects of everyday life become commoditized.
Since embarking on economic reforms in 1978, the People’s Republic of China has also undergone a sweeping cultural reorganization, from proletarian culture under Mao to middle-class consumer culture today. Under these circumstances, how has a Chinese middle class come into being, and how has consumerism become the dominant ideology of an avowedly socialist country? The Art of Useless offers an innovative way to understand China’s unprecedented political-economic, social, and cultural transformations, showing how consumer culture helps anticipate, produce, and shape a new middle-class subjectivity. Examining changing representations of the production and consumption of fashion in documentaries and films, Calvin Hui traces how culture contributes to China’s changing social relations through the cultivation of new identities and sensibilities. He explores the commodity chain of fashion on a transnational scale, from production to consumption to disposal, as well as media portrayals of the intersections of clothing with class, gender, and ethnicity. Hui illuminates key cinematic narratives, such as a factory worker’s desire for a high-quality suit in the 1960s, an intellectual’s longing for fashionable clothes in the 1980s, and a white-collar woman’s craving for brand-name commodities in the 2000s. He considers how documentary films depict the undersides of consumption—exploited laborers who fantasize about the products they manufacture as well as the accumulation of waste and its disposal—revealing how global capitalism renders migrant factory workers, scavengers, and garbage invisible. A highly interdisciplinary work that combines theoretical nuance with masterful close analyses, The Art of Useless is an innovative rethinking of the emergence of China’s middle-class consumer culture.
What Chinese Want provides a sweeping look at contemporary Chinese consumer behavior, how its cultural influences separate it from the West, and how marketers and businesses can harness the natural strengths of this age-old civilization to succeed there. Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers, including: - Why family and social stability take precedence over individual self-expression and the consequences for education, innovation, and growth; - Their fundamentally different understanding of morality, and why Chinese tolerate human rights abuses, rampant piracy, and endemic government corruption; and - The long and storied past that still drives decision making at corporate, local, and national levels. Change is coming fast and furious in China, challenging not only how the Western world sees the Chinese but how they see themselves. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a fascinating people whose lives are becoming ever more entwined with our own.
This text addresses the history and future of homegrown, mass Chinese Christianity. Drawing on a collection of sources, the author traces the transformation of Protestant Christianity in the 20th-century China from a small 'missionary' church buffeted by antiforeignism to an indigenous opular religion energized by nationalism.
"One hour with this book will make you an expert on business in China." - Dick Gephardt, Majority-Minority Leader, U.S. House of Representatives, 1989-2002 "Without question, the best 60 minutes you will spend on China." - Jonathan Anderson, Emerging Markets Advisors This is the China book for everyone - whether an expert or novice. It can be read in an hour and gives you most of what you need to know about China business today - and its increasing impact on the rest of the world. This "speed-read" book is the distilled knowledge of two Peking University business professors with over 30 years of experience on the ground in China and the emerging markets. According to authors Jeffrey Towson and Jonathan Woetzel, "if we had the undivided attention of someone from Ohio, Brighton or Lima for just one hour, this little book is what we would say." Author Jonathan Woetzel is a senior partner of McKinsey & Company. He opened McKinsey's Shanghai location in 1995 and has been resident since then. He currently the global leader of its Cities Special Initiative and the Asia-based Director of the McKinsey Global Institute. He has led many of the Firm's most significant projects in China including the first major international listing of a Chinese company and the development of the economic plans for the cities of Shanghai, Wuhan, Shenzhen, Xian and Harbin among others. He co-chairs the Urban China Initiative along with Tsinghua University and Columbia University to catalyze the next stage of China's urbanization. Author Jeffrey Towson is a private equity investor, professor and best-selling author. His area of expertise is developing economy investing and cross-border strategies - primarily US-China deals in healthcare and consumer products. He was previously Head of Direct Investments for Middle East North Africa and Asia Pacific for Prince Alwaleed, nicknamed by Time magazine the "Arabian Warren Buffett" and arguably the world's first private global investor.
