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Author: Gasc¢-Hernandez, Mila
Publisher: IGI Global
Published: 2009-02-28
Total Pages: 438
ISBN-13: 160566135X
DOWNLOAD EBOOKExamines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing.
Author: Bulu, Melih
Publisher: IGI Global
Published: 2011-10-31
Total Pages: 322
ISBN-13: 1613501757
DOWNLOAD EBOOKCities are becoming the wealth producing centers of national economies. Increasing the operational efficiency of the city will bring a competitive edge to the whole system. Yet, many city subsystems cannot work together, creating significant problems and inefficiencies. City Competitiveness and Improving Urban Subsystems: Technologies and Applications uses information science perspectives to improve working subsystems in transportation, sewage, electricity, water, communication, education, health, governance, and infrastructure since their efficient and synchronized operation is vital for a competitive city. This pioneering approach will interest researchers, professionals, and policymakers in urban economy, regional planning, and information science disciplines who wish to improve the competitiveness of their cities.
Author: Zheng Xiang
Publisher: Springer Science & Business Media
Published: 2014-01-08
Total Pages: 874
ISBN-13: 3319039733
DOWNLOAD EBOOKThe papers presented in this volume advance the state-of-the-art research on social media and Web 2.0, electronic tourism marketing, website development and evaluation, search engine marketing and optimization, IT adoption and diffusion, virtual travel communities, mobile technologies, management information systems in tourism, eLearning, recommender systems for tourism businesses and destinations and electronic distribution for hospitality and travel products. This book covers the most significant topics contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in e-Tourism.
Author: Alessandro Inversini
Publisher: Springer
Published: 2016-01-22
Total Pages: 773
ISBN-13: 331928231X
DOWNLOAD EBOOKThe papers presented in this volume advance the state-of-the-art research on digital marketing and social media, mobile computing and responsive web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment and sharing economy. This book covers the most significant areas contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in eTourism.
Author: Alisha Ali
Publisher: Routledge
Published: 2013-05-07
Total Pages: 258
ISBN-13: 113510025X
DOWNLOAD EBOOKSustainable development is a highly topical issue and is of critical importance to tourism as the environment is of utmost importance for the continued development and prosperity of the industry. There have been numerous texts written on sustainable tourism and the measures to mitigate and manage this but none which acknowledges Information and Communication Technologies (ICT) as a mechanism of doing so despite being an emerging area of research. ICT in this context refers to innovative tools which form an integrated system of software and networked equipment that facilitates data processing information sharing communication and the ability to search and select from an existing range of products and services for an organisation’s benefits. Despite the symbiotic relationship, which exists between ICT and sustainable tourism, there has been little research, which has considered how the use of such technology can be used to make sustainable tourism development a more workable reality. This opportune book is the first to provide a focus on the interrelationship of these two important topics demonstrating their synergies and providing insight into a new and innovative approach to managing sustainable tourism development. It considers the use of technology to reduce the negative impacts of tourism from both the demand and supply side perspectives. A critical review of a range of cutting edge technologies used by tourists and businesses to assess their usefulness in managing sustainable tourism development from the macro to the micro level is also discussed. It further integrates examples and practical applications to show how ICT can be an invaluable mechanism in the management of sustainable tourism development. This cutting-edge volume provides a wealth of information on an important yet neglected subject. This book will be invaluable reading for students, researchers, academics and members of the tourism industry looking for new and innovate ways of fostering a more sustainable tourism industry.
Author: Tatnall, Arthur
Publisher: IGI Global
Published: 2009-10-31
Total Pages: 2699
ISBN-13: 1605669830
DOWNLOAD EBOOKWith the technological advancement of mobile devices, social networking, and electronic services, Web technologies continues to play an ever-growing part of the global way of life, incorporated into cultural, economical, and organizational levels. Web Technologies: Concepts, Methodologies, Tools, and Applications (4 Volume) provides a comprehensive depiction of current and future trends in support of the evolution of Web information systems, Web applications, and the Internet. Through coverage of the latest models, concepts, and architectures, this multiple-volume reference supplies audiences with an authoritative source of information and direction for the further development of the Internet and Web-based phenomena.
Author: Katy Mason
Publisher: Routledge
Published: 2018-10-11
Total Pages: 250
ISBN-13: 1315300222
DOWNLOAD EBOOKMarketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing–theorising landscape of marketing. The book begins by considering what performativity is and how this concept is used in the marketing literature. It then considers three themes concerning the performativity of marketing that emerge from the contributions, before presenting ten empirical studies that ask how, why, and to what effect marketing theories are used and ‘performed’ in marketing practice. The book also summarises the implications of three themes and sketches research areas for further developing our understanding of the performativity of marketing. This book was originally published as a special issue of the Journal of Marketing Management.
Author: Ari-Veikko Anttiroiko
Publisher: Routledge
Published: 2014-02-24
Total Pages: 216
ISBN-13: 1135129827
DOWNLOAD EBOOKGlobalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric field, with cities trying to find the best possible ways of using their natural and created assets, the latter including a naturally evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia. Special attention is given to local economic development policy and industrial profiling, and global city rankings are used to provide empirical evidence for cities’ characteristics and positions in the global urban hierarchy. On top of this, social and urban challenges such as creative class struggle are also discussed. The core message of the book is that cities should apply the tools of city branding in their industrial promotion and specialization, but at the same time take into account the special nature of their urban communities and be open and inclusive in their brand policies in order to ensure optimal results. This book will be of interest to scholars and practitioners working in the areas of local economic development, urban planning, public management, and branding.
Author: Management Association, Information Resources
Publisher: IGI Global
Published: 2011-05-31
Total Pages: 2628
ISBN-13: 1609605888
DOWNLOAD EBOOK"This multi-volume reference examines critical issues and emerging trends in global business, with topics ranging from managing new information technology in global business operations to ethics and communication strategies"--Provided by publisher.
Author: Evangelos Christou
Publisher: Routledge
Published: 2016-04-01
Total Pages: 339
ISBN-13: 131705380X
DOWNLOAD EBOOKSocial media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
