Deep Trails in the Old West

Deep Trails in the Old West

Author: Frank Clifford

Publisher: University of Oklahoma Press

Published: 2012-09-24

Total Pages: 370

ISBN-13: 0806187506

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Cowboy and drifter Frank Clifford lived a lot of lives—and raised a lot of hell—in the first quarter of his life. The number of times he changed his name—Clifford being just one of them—suggests that he often traveled just steps ahead of the law. During the 1870s and 1880s his restless spirit led him all over the Southwest, crossing the paths of many of the era’s most notorious characters, most notably Clay Allison and Billy the Kid. More than just an entertaining and informative narrative of his Wild West adventures, Clifford’s memoir also paints a picture of how ranchers and ordinary folk lived, worked, and stayed alive during those tumultuous years. Written in 1940 and edited and annotated by Frederick Nolan, Deep Trails in the Old West is likely one of the last eyewitness histories of the old West ever to be discovered. As Frank Clifford, the author rode with outlaw Clay Allison’s Colfax County vigilantes, traveled with Charlie Siringo, cowboyed on the Bell Ranch, contended with Apaches, and mined for gold in Hillsboro. In 1880 he was one of the Panhandle cowboys sent into New Mexico to recover cattle stolen by Billy the Kid and his compañeros—and in the process he got to know the Kid dangerously well. In unveiling this work, Nolan faithfully preserves Clifford’s own words, providing helpful annotation without censoring either the author’s strong opinions or his racial biases. For all its roughness, Deep Trails in the Old West is a rich resource of frontier lore, customs, and manners, told by a man who saw the Old West at its wildest—and lived to tell the tale.


Covert Cows and Chick-fil-A

Covert Cows and Chick-fil-A

Author: Steve Robinson

Publisher: HarperChristian + ORM

Published: 2019-06-11

Total Pages: 244

ISBN-13: 1400213193

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The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.


The Cattle Kings

The Cattle Kings

Author: Lewis Atherton

Publisher: Indiana University Press

Published: 2019-02-01

Total Pages: 313

ISBN-13: 0253039037

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“The new image of the cattle country that emerges from Atherton’s pages is no less romantic than the prior stereotype; he writes vividly.” —Chicago Tribune Cowboys, gunslingers, and superpowered marshals dominate fictionalized accounts of the American West, but they were minor figures in the true history of the region. In The Cattle Kings, Lewis Atherton restores the leading role to the cattlemen—the genuine adventurers who opened the plains, built empires, and brought prosperity, law, and order to the West. This classic history of the West tells the true stories of rugged cattlemen like Charles Goodnight, Shanghai Pierce, the Lang family, the Marquis de Mores, and Richard King, who were attracted by the challenge of the frontier and the astounding economic opportunities it offered. Self-reliant and progressive, these young individualists revolutionized ranching. The new industry transformed the West, bringing law and order to infamous sin towns like Abilene and Dodge City and leaving an indelible mark on America’s national history and character. Atherton dramatically recreates the realities and economics of everyday life on the ranches, including the role of women, attitudes toward education and religion, and the philosophy of the cattle region. Now with an updated foreword by Western historian Timothy Lehman, this new edition of a beloved classic reveals the true heroes of the legendary cattle kingdoms that created the West. “Containing little glamour and much neglected history, this excellent book will appeal to students of the West, Old and New, and to addicts of history who prefer fact to fireworks; it belongs in all comprehensive collections of Western Americana.” —Kirkus Reviews


Cattle Brands: A Collection Of Western Camp-Fire Stories

Cattle Brands: A Collection Of Western Camp-Fire Stories

Author: Andy Adams

Publisher: BoD – Books on Demand

Published: 2023-07-01

Total Pages: 154

ISBN-13: 9358595310

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Cattle Brands: A Collection of Western Camp-Fire Stories' is an engaging book written by Andy Adams that takes readers on a journey through the rugged and captivating world of the American West. This collection of Western tales captures the essence of cowboy life and the challenges faced by those who worked on the open range. Through a series of compelling and authentic stories, Adams delves into the lives of cowboys, ranchers, and other colorful characters who inhabited the frontier. From tales of daring cattle drives to encounters with outlaws and Native American tribes, the book offers a diverse range of narratives that embody the spirit of the Old West. The author's storytelling prowess shines as he vividly describes the landscapes, the camaraderie among cowboys, and the dangers they faced. The book immerses readers in the rich tapestry of Western life, painting a vivid picture of the challenges, triumphs, and hardships of those who built the American frontier.