The increasing use of natural resources and the pollution it causes calls for new ways of addressing customer needs. Additionally, a more uncertain and complex world also presents new challenges. In this thesis, these new challenges are tackled through inter and transdisciplinary research, which require more interaction across disciplines to tackle complex phenomena. The manner in which companies address customer needs starts from the designing (a multiplestakeholder perspective) of offerings where companies rely on different types of support (guidelines, standards, methods and tools). In this thesis, these offerings, include products, services, systems, and solutions. This plays an important role in the use of natural resources and its impact on the environment. In this Licentiate, I present results to show initial cues on how to design resource-efficient offerings, and more specifically their analysis and evaluation in the early stages of the design process. This type of offerings is suggested to be crucial for the circular economy, which can be understood as a paradigm shift towards sustainability. In this paradigm shift, designing is carried out by taking into account reuse, remanufacture and recycling of products as strategies by multiple stakeholders and companies. Other strategies include providing services, a function or a solution through dematerialization and transmaterialization. The methods used in this research are narrative and systematic literature reviews, thematic analysis and a case study. The results show a lack of interdisciplinary research in the academic literature in subjects relevant to the design of resource-efficient offerings. The results also show a need to clarify what transdisciplinary research entails. Moreover, current practice shows that support used by companies needs to consider several factors for it to be useful, for example, the vision of the company, participation of potential users of the support and everyday operations, among other characteristics. Finally, more practical support coming from academia is necessary to improve its use in industry.
Human activities in the form of production and consumption have increased to an all-time high. In many cases, this increase has resulted in environmental problems such as waste and pollution that, in turn, affect our health and way of living. Societies have proposed different measures to address such environmental problems. These range from different waste treatment technologies to alternative business models, policy measures, and lifecycle thinking in the design of products, to mention but a few. In this research, the focus is on supporting early design activities of what is often called the conceptual design stage with the objective to provide effective and resource-efficient offerings. The early design activities considered here are planning, analysis, and evaluation. Design researchers have largely supported these three activities with a variety of methods and tools. However, previous research has shown that design support coming from academia has had a low uptake in industry. In this regard, the aim of this research is to propose not only useful but also usable support for design practitioners during the conceptual design stage. This research is carried out in the manufacturing sector in Sweden, where selected companies expressed an interest in collaborating with academia to address more thoroughly effective and resource-efficient offerings. To better match company needs and research from academia, this research took a pragmatic and cross-disciplinary approach. This research approach, along with literature reviews, semi-structured interviews, workshops, and questionnaires, shows different ways in which support can be made more useful and usable. The main gap addressed here is that the knowledge and the related skills of the user of the support have not been sufficiently explored. The results include requirements of the user of the support, proposed methods and tools derived from the requirements identified, and, most importantly, the knowledge and skills needed by the user of the support. The main message of this research is that support could be expanded from methods and tools to include knowledge and skills needed by design practitioners, the users of support. The flow of support from academia to industry could also be reinforced in a two-way flow through a pragmatic and cross-disciplinary approach to first and foremost address design practitioners’ needs. Mänskliga aktiviteter i form av produktion och konsumtion har aldrig varit högre. Denna ökning över tid har i många fall lett till miljöproblem som avfall och föroreningar, vilka i sin tur påverkar vår hälsa och levnadssätt. För att möta dessa miljöproblem har olika åtgärder föreslagits, som tekniker för avfallshantering, alternativa affärsmodeller, policy och livscykeldesign, för att nämna några. Fokus i forskningen som presenteras i denna avhandling är på tidiga designaktiviteter, vilka ofta kallas det konceptuella designstadiet och som syftar till att ta fram resurseffektiva erbjudanden. Detta steg behandlas här genom att närmare undersöka designaktiviteterna planering, analys och utvärdering. Designforskare har till stor del stöttat dessa tre aktiviteter med en mängd olika metoder och verktyg. Emellertid visar tidigare forskning att designstöd från akademin har ett lågt upptag i industrin. Syftet med denna forskning är därför att föreslå ett användbart stöd som också är användarvänlig för utövare under det konceptuella designstadiet. För att uppnå detta genomförs forskningen inom tillverkningssektorn i Sverige där deltagande företag uttryckt ett intresse av att samarbeta med akademin avseende resurseffektiva erbjudanden. För att bättre matcha företagens behov med forskning från akademin antas en pragmatisk och tvärvetenskaplig strategi. Denna strategi, tillsammans med litteraturöversikter, semistrukturerade intervjuer, workshops och enkäter visar hur stödet i det konceptuella designstadiet kan bli mer användbart och användarvänlig. Den huvudsakliga forskningsluckan som tas upp här är att kunskap och relaterade färdigheter hos användaren av stödet inte har undersökts tillräckligt. Resultatet ger en beskrivning av kraven på de stöd som användaren behöver, föreslag på metoder och verktyg som baseras på de identifierade kraven och, viktigast av allt, den kunskap och de färdigheter som användaren av stödet behöver ha. Huvudbudskapet är att stöd kan utvidgas från att omfatta metoder och verktyg till att även inkludera behovet av kunskap och färdigheter hos designutövare, det vill säga användarna av supporten. Stödet från den akademiska världen till industrin kan också förstärkas genom att bli ett tvåvägsflöde som med en pragmatisk och tvärvetenskaplig strategi först och främst adresserar användarens behov.
What a company offers its customers has to fulfil several different needs, desires, constraints, which can originate from multiple different sources that affect the offering throughout its life cycle. All these criteria have to come together and be translated into statements that can support the designer’s understanding of the offering’s purpose. This translation is done through a requirements development process to provide a controlled process to define statements that describe what the offering is supposed to fulfil. This research provides insights on key challenges and success factors in requirements development to support the design of effective and resource-efficient offerings. Namely, it identifies crucial sources and aspects to be considered, and a requirements development process demonstrating how to overcome identified challenges. By getting the requirements right from the beginning, sub-optimisation and unnecessary time and risks can be avoided. The consideration of accurate sources and aspects is considered to be one of the most important factors for the successful design of offerings. It is also in the earliest phases of design, that is to say requirements development, where one has the greatest possibility to affect the environmental impact of the offering. What is missing, however, is sufficient and appropriate support in industry on how to do so. The gap between the three areas of effectiveness and resource efficiency, design of integrated offerings, and requirements development has been investigated. Results are based on findings in the literature and in industry, identified primarily by qualitative studies. In the research, 15 different companies have been included through a number of interviews and discussions. Key sources and aspects to consider in the requirements development process are identified along with challenges, and success factors that can be utilised to overcome the identified challenges. This research’s final results include an adapted requirements development process that considers the earlier-mentioned sources and aspect, challenges, and success factors. Such a requirements development process should support the design of effective and resource-efficient offerings.
This two-volume set LNCS 11576 and 11577 constitutes the thoroughly refereed proceedings of the 11th International Conference on Cross-Cultural Design, CCD 2019, which was held as part of the 21st HCI International Conference, HCII 2019, in Orlando, FL, USA, in July 2019. The total of 1275 papers and 209 posters included in the 35 HCII 2019 proceedings volumes were carefully reviewed and selected from 5029 submissions. CCD 2019 includes a total of 80 papers; they were organized in topical sections named: Part I, Methods, Tools and User Experience: Cross-cultural design methods and tools; culture-based design; cross-cultural user experience; cultural differences, usability and design; aesthetics and mindfulness. Part II, Culture and Society: Cultural products; experiences and creativity; design for social change and development; cross-cultural product and service design; intercultural learning.
The development of new offerings is the engine that fuels the growth of a business enterprise. New product success is often attributed to intuition. Indeed, some offerings that stem from intuition do make it big. Yet many others crash and burn. These failures occur because intuition is only one aspect of new product development. The other key ingredient of success is having a systematic approach to developing new market offerings. Such a systematic approach for developing new offerings that create market value is outlined in this note. The discussion of the development of new offerings is complemented by an in-depth overview of two additional topics: the minimum viable offering and the key principles of prototype development. This note is an excerpt (Chapter 19) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).
