The guide for marketing a small business on Facebook The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook’s many marketing features. With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone This guide to small business marketing on Facebook, is packed with information from Facebook’s staff Guides you through creating a profile for your business, taking advantage of Facebook’s unique marketing features, following best practices, and getting the best return on your investment Packed with insider tips and creative marketing ideas If you have a small or local business, you can’t go wrong with the marketing advice in The Facebook Guide to Small Business Marketing.
How can Cloud Foundry help you develop and deploy business-critical applications and tasks with velocity? This practical guide demonstrates how this open source, cloud-native application platform not only significantly reduces the develop-to-deploy cycle time, but also raises the value line for application operators by changing the way applications and supporting services are deployed and run. Learn how Cloud Foundry can help you improve your product velocity by handling many of essential tasks required to run applications in production. Author Duncan Winn shows DevOps and operations teams how to configure and run Cloud Foundry at scale. You’ll examine Cloud Foundry’s technical concepts—including how various platform components interrelate—and learn how to choose your underlying infrastructure, define the networking architecture, and establish resiliency requirements. This book covers: Cloud-native concepts that make the app build, test, deploy, and scale faster How to deploy Cloud Foundry and the BOSH release engineering toolchain Concepts and components of Cloud Foundry’s runtime architecture Cloud Foundry’s routing mechanisms and capabilities The platform’s approach to container tooling and orchestration BOSH concepts, deployments, components, and commands Basic tools and techniques for debugging the platform Recent and soon-to-emerge features of Cloud Foundry
The Rough Guide to Travel Online shows you how to make the Web work for you as you plan, book and enjoy your next trip - anywhere in the world. In plain English it explains how to use the web to research a destination or interest, find cheap tickets for flights, buy you holiday online with complete security, choose a hotel, find out about visa and vaccinations and even how to stay in touch when you''re out on the road. Drawing on Rough Guides'' unrivalled expertise in travel, this book will help you find the perfect short break or the holiday of a lifetime - whatever your budget.
These topics and many more are illuminated with wit and brevity. You'll get useful advice about a myriad of subjects including: personal finance, health, sports, travel, automobiles, careers, and food. And the information is not hidden behind a lot of jargon or filler material. With just a few pages devoted to each area of discussion, you will learn things like how to negotiate with a contractor, try your own court case, join Mensa, become a movie star, get a patent, avoid being hit by lightning, run a democracy...even save the Earth. And that's just a small sample of topics -- from the glorious to the goofy -- covered within. Book jacket.
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
This New York Times bestselling book is filled with hundreds of fun, deceptively simple, budget-friendly ideas for sprucing up your home. With two home renovations under their (tool) belts and millions of hits per month on their blog YoungHouseLove.com, Sherry and John Petersik are home-improvement enthusiasts primed to pass on a slew of projects, tricks, and techniques to do-it-yourselfers of all levels. Packed with 243 tips and ideas—both classic and unexpected—and more than 400 photographs and illustrations, this is a book that readers will return to again and again for the creative projects and easy-to-follow instructions in the relatable voice the Petersiks are known for. Learn to trick out a thrift-store mirror, spice up plain old roller shades, "hack" your Ikea table to create three distinct looks, and so much more.
For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.
