Discrete Choice Experiments in Marketing
Discrete Choice Experiments in Marketing

Author: Klaus Zwerina

Publisher: Physica

Published: 1997-10-14

Total Pages: 198

ISBN-13:

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This book provides a general framework for the construction of statistically efficient choice designs. It reviews previous strategies researchers have used to generate reasonable choice designs, develops criteria for efficiency when one has prior information about the model parameters, specifies general search algorithms for generating efficient choice designs, and finally, uses this knowledge to develop and test individual-level choice models. The book is of interest to researchers and practitioners in marketing science, economics, and statistics.

Discrete Choice Experiments in Marketing
Discrete Choice Experiments in Marketing

Author: Klaus Zwerina

Publisher: Physica

Published: 1997-10-14

Total Pages: 0

ISBN-13: 9783790810455

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The chapter starts with a positioning of this dissertation in the marketing discipline. It then provides a comparison of the two most popular methods for studying consumer preferences/choices, namely conjoint analysis and discrete choice experiments. Chapter 1 continues with a description of the context of discrete choice experiments. Subsequently, the research problems and the objectives ofthis dissertation are discussed. The chapter concludes with an outline of the organization of this dissertation. 1. 1 Positioning of the Dissertation During this century, increasing globalization and technological progress has forced companies to undergo rapid and dramatic changes-for some a threat, for others it offers new opportunities. Companies have to survive in a Darwinian marketplace where the principle of natural selection applies. Marketplace success goes to those companies that are able to produce marketable value, Le. , products and services that others are willing to purchase (Kotler 1997). Every company must be engaged in new-product development to create the new products customers want because competitors will do their best to supply them. Besides offering competitive advantages, new products usually lead to sales growth and stability. As household incomes increase and consumers become more selective, fmns need to know how consumers respond to different features and appeals. Successful products and services begin with a thorough understanding of consumer needs and wants. Stated otherwise, companies need to know about consumer preferences to manufacture tailor-made products, consumers are willing to buy.

Discrete Choice Experiments in Marketing
Discrete Choice Experiments in Marketing

Author: Klaus Zwerina

Publisher: Springer Science & Business Media

Published: 2013-06-29

Total Pages: 184

ISBN-13: 3642500137

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The chapter starts with a positioning of this dissertation in the marketing discipline. It then provides a comparison of the two most popular methods for studying consumer preferences/choices, namely conjoint analysis and discrete choice experiments. Chapter 1 continues with a description of the context of discrete choice experiments. Subsequently, the research problems and the objectives ofthis dissertation are discussed. The chapter concludes with an outline of the organization of this dissertation. 1. 1 Positioning of the Dissertation During this century, increasing globalization and technological progress has forced companies to undergo rapid and dramatic changes-for some a threat, for others it offers new opportunities. Companies have to survive in a Darwinian marketplace where the principle of natural selection applies. Marketplace success goes to those companies that are able to produce marketable value, Le. , products and services that others are willing to purchase (Kotler 1997). Every company must be engaged in new-product development to create the new products customers want because competitors will do their best to supply them. Besides offering competitive advantages, new products usually lead to sales growth and stability. As household incomes increase and consumers become more selective, fmns need to know how consumers respond to different features and appeals. Successful products and services begin with a thorough understanding of consumer needs and wants. Stated otherwise, companies need to know about consumer preferences to manufacture tailor-made products, consumers are willing to buy.

Using Discrete Choice Experiments to Value Health and Health Care
Using Discrete Choice Experiments to Value Health and Health Care

Author: Mandy Ryan

Publisher: Springer Science & Business Media

Published: 2007-10-23

Total Pages: 265

ISBN-13: 1402057539

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This work takes a fresh and contemporary look at the growing interest in the development and application of discrete choice experiments (DCEs) within the field of health economics. The book comprises chapters by highly regarded academics with experience of applying DCEs in the area of health. Thus the book is relevant to post-graduate students and applied researchers with an interest in the use of DCEs for valuing health and health care and has international appeal.

Discrete Choice Methods with Simulation
Discrete Choice Methods with Simulation

Author: Kenneth Train

Publisher: Cambridge University Press

Published: 2009-07-06

Total Pages: 399

ISBN-13: 0521766559

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This book describes the new generation of discrete choice methods, focusing on the many advances that are made possible by simulation. Researchers use these statistical methods to examine the choices that consumers, households, firms, and other agents make. Each of the major models is covered: logit, generalized extreme value, or GEV (including nested and cross-nested logits), probit, and mixed logit, plus a variety of specifications that build on these basics. Simulation-assisted estimation procedures are investigated and compared, including maximum stimulated likelihood, method of simulated moments, and method of simulated scores. Procedures for drawing from densities are described, including variance reduction techniques such as anithetics and Halton draws. Recent advances in Bayesian procedures are explored, including the use of the Metropolis-Hastings algorithm and its variant Gibbs sampling. The second edition adds chapters on endogeneity and expectation-maximization (EM) algorithms. No other book incorporates all these fields, which have arisen in the past 25 years. The procedures are applicable in many fields, including energy, transportation, environmental studies, health, labor, and marketing.

Statistics for Marketing and Consumer Research
Statistics for Marketing and Consumer Research

Author: Mario Mazzocchi

Publisher: SAGE

Published: 2008-05-22

Total Pages: 433

ISBN-13: 1446204014

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Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling

Discrete Choice in Marketing Through the Lens of Rational Inattention
Discrete Choice in Marketing Through the Lens of Rational Inattention

Author: Sergey Turlo

Publisher:

Published: 2023

Total Pages: 0

ISBN-13:

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Models derived from random utility theory represent the workhorse methods to learn about consumer preferences from discrete choice data. However, a large body of literature documents various behavioral patterns that cannot be captured by basic random utility models and require different non-unified adjustments to accommodate these patterns. In this article, we propose an empirical rational inattention model for the analysis of discrete choice among multiple alternatives described along multiple attributes, as encountered in prototypical discrete choice experiments and choice-based-conjoint analysis in marketing and economics. We demonstrate empirical identification of the proposed model. Further, we illustrate how it naturally motivates stylized empirical results that are hard to reconcile from a random utility perspective, while contrasting it to extant approaches such as consumer search.

Stated Choice Methods
Stated Choice Methods

Author: Jordan J. Louviere

Publisher: Cambridge University Press

Published: 2000-09-28

Total Pages: 436

ISBN-13: 9780521788304

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A multidisciplinary graduate and practitioner guide, first published in 2000, which offers the theory and application of stated choice methods.

Applications of Simulation Methods in Environmental and Resource Economics
Applications of Simulation Methods in Environmental and Resource Economics

Author: Riccardo Scarpa

Publisher: Springer Science & Business Media

Published: 2005-08-12

Total Pages: 456

ISBN-13: 9781402036835

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Simulation methods are revolutionizing the practice of applied economic analysis. In this book, leading researchers from around the world discuss interpretation issues, similarities and differences across alternative models, and propose practical solutions for the choice of the model and programming. Case studies show the practical use and the results brought forth by the different methods.

Discrete Choice Analysis
Discrete Choice Analysis

Author: Moshe Ben-Akiva

Publisher: MIT Press

Published: 2018-04-20

Total Pages: 414

ISBN-13: 0262536404

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Discrete Choice Analysis presents these results in such a way that they are fully accessible to the range of students and professionals who are involved in modelling demand and consumer behavior in general or specifically in transportation - whether from the point of view of the design of transit systems, urban and transport economics, public policy, operations research, or systems management and planning. The methods of discrete choice analysis and their applications in the modelling of transportation systems constitute a comparatively new field that has largely evolved over the past 15 years. Since its inception, however, the field has developed rapidly, and this is the first text and reference work to cover the material systematically, bringing together the scattered and often inaccessible results for graduate students and professionals. Discrete Choice Analysis presents these results in such a way that they are fully accessible to the range of students and professionals who are involved in modelling demand and consumer behavior in general or specifically in transportation - whether from the point of view of the design of transit systems, urban and transport economics, public policy, operations research, or systems management and planning. The introductory chapter presents the background of discrete choice analysis and context of transportation demand forecasting. Subsequent chapters cover, among other topics, the theories of individual choice behavior, binary and multinomial choice models, aggregate forecasting techniques, estimation methods, tests used in the process of model development, sampling theory, the nested-logit model, and systems of models. Discrete Choice Analysis is ninth in the MIT Press Series in Transportation Studies, edited by Marvin Manheim.