Beyond Powerful Radio
Beyond Powerful Radio

Author: Valerie Geller

Publisher: Taylor & Francis

Published: 2012-07-26

Total Pages: 538

ISBN-13: 1136023933

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Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/

Creating Powerful Radio
Creating Powerful Radio

Author: Valerie Geller

Publisher: Taylor & Francis

Published: 2007

Total Pages: 359

ISBN-13: 0240519280

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* PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials * AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking. Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio. www.gellermedia.com * GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen. * PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance. * PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best. * TALK - Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big. * INFORMATION - Break down the walls between news and entertainment radio.-

Creating Powerful Radio
Creating Powerful Radio

Author: Valerie Geller

Publisher:

Published: 1996

Total Pages: 276

ISBN-13:

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A handbook of sound byte advice on making talk radio a success written by Rush Limbaugh's consultant--a dubious distinction depending on one's point of view. As Geller points out in her preface, this is her "STUFF," and she regales the reader with often repetitive and unoriginal advice on "how to handle the talent," avoid burnout, interviews, news programming, and promotion. The scanty text is beefed up with vignettes on popular radio personalities from the reputable Mervin Block (former CBS news writer) to the more disreputable Danny Bonaduce (of Partridge Family fame). Not surprisingly, lacks a bibliography although there's a recommended reading list which includes Men are from Mars, Women are from Venus for effective communication strategies. Annotation copyright by Book News, Inc., Portland, OR

Beyond Powerful Radio
Beyond Powerful Radio

Author: Valerie Geller

Publisher: Taylor & Francis

Published: 2011

Total Pages: 538

ISBN-13: 0240522249

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The contents of this book cover tools, storytelling and voice, news, working across multi-platforms, marketing content, making money, understanding the audience, and Internet broadcasting.

Creating Powerful Radio
Creating Powerful Radio

Author: Valerie Geller

Publisher: Taylor & Francis

Published: 2009-10-15

Total Pages: 359

ISBN-13: 1136024018

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First Published in 2007. Routledge is an imprint of Taylor & Francis, an informa company.

Essential Radio Skills
Essential Radio Skills

Author: Peter Stewart

Publisher: A&C Black

Published: 2010-06-25

Total Pages: 835

ISBN-13: 1408130882

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"One of the few books we'd recommend" BBC Training "The perfect guide for anyone who wants to get on in this ever-changing and challenging media" Controller BBC Radio 5 Live "A rich repository of real, practical experience" Director - BBC Nations & Regions "An invaluable guide" Director - The Radio Academy This is a practical, how-to guide to producing and presenting radio to a professional standard. Packed with day-to-day advice that captures the essence and buzz of live broadcasting; from preparing your show before it goes out, last minute changes to running orders, deciding what to drop in over a track, how to sell a feature or promote a programme, setting up competitions, thinking fast in a phone in - this book will help you do all that and more. It covers network and commercial, music and talk radio skills and is particularly suited to the independent local or community radio. It features advice from professionals, covers industry-wide best practice with enough 'need-to-know' technical information to get you up and running. This edition has been updated throughout and has more than 500 weblinks to downloads and audio and video examples, as well as cross-references to the official National Occupational Standards for Radio Content.

The Radio Producer's Handbook
The Radio Producer's Handbook

Author: Rick Kaempfer

Publisher: Skyhorse Publishing Inc.

Published: 2004-10

Total Pages: 260

ISBN-13: 9781581153880

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Two award-winning major market producers present the definitive how-to guide for producing a radio show, explaining every duty a radio producer is expected to perform. With refreshing honesty and the humorous flair of professional radio comedy writers, the authors reveal how to get one's professional foot in the radio door, book celebrity guests, craft great interviews, come up with ideas, create great phone segments, write and pitch material, and cope with the pressure that accompanies producing a show in progress. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Build Your Own Transistor Radios
Build Your Own Transistor Radios

Author: Ronald Quan

Publisher: McGraw Hill Professional

Published: 2012-11-22

Total Pages: 492

ISBN-13: 0071799710

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A DIY guide to designing and building transistor radios Create sophisticated transistor radios that are inexpensive yet highly efficient. Build Your Own Transistor Radios: A Hobbyist’s Guide to High-Performance and Low-Powered Radio Circuits offers complete projects with detailed schematics and insights on how the radios were designed. Learn how to choose components, construct the different types of radios, and troubleshoot your work. Digging deeper, this practical resource shows you how to engineer innovative devices by experimenting with and radically improving existing designs. Build Your Own Transistor Radios covers: Calibration tools and test generators TRF, regenerative, and reflex radios Basic and advanced superheterodyne radios Coil-less and software-defined radios Transistor and differential-pair oscillators Filter and amplifier design techniques Sampling theory and sampling mixers In-phase, quadrature, and AM broadcast signals Resonant, detector, and AVC circuits Image rejection and noise analysis methods This is the perfect guide for electronics hobbyists and students who want to delve deeper into the topic of radio. Make Great Stuff! TAB, an imprint of McGraw-Hill Professional, is a leading publisher of DIY technology books for makers, hackers, and electronics hobbyists.

Hello, Everybody!
Hello, Everybody!

Author: Anthony J. Rudel

Publisher: Houghton Mifflin Harcourt

Published: 2008

Total Pages: 417

ISBN-13: 015101275X

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When amateur enthusiasts began sending fuzzy signals from their garages and rooftops, radio broadcasting was born. Sensing the medium's potential, snake-oil salesmen and preachers took to the air, at once setting early standards for radio programming and making bedlam of the airwaves. Into the chaos stepped a young secretary of commerce, Herbert Hoover, whose passion for organization guided the technology's growth. When a charismatic bandleader named Rudy Vallee created the first on-air variety show and America elected its first true radio president, Franklin Delano Roosevelt, radio had arrived. Rudel tells the story of the boisterous years when radio took its place in the nation's living room and forever changed American politics, journalism, and entertainment.