Read and Download eBook Full
Author: Robert Edwin Wayland
Publisher: Harvard Business Press
Published: 1997
Total Pages: 290
ISBN-13: 9780875847993
DOWNLOAD EBOOKManagement consultants in highly successful separate firms, Wayland and Cole collaborate to offer a comprehensive system for putting customer relationships at the center of a business and give managers the tools for implementing customer-based strategies to improve profitability and growth.
Author: Andrew Frawley
Publisher: John Wiley & Sons
Published: 2014-10-27
Total Pages: 256
ISBN-13: 1118916700
DOWNLOAD EBOOKA new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve business results. The traditional marketing campaign—a battle for attention with a clear launch date and endpoint—no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results—and to budget marketing spend How to make powerful connections by taking full advantage of "atomic moments of truth" Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement—from Facebook "likes" to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth.
Author: Nicolaj Siggelkow
Publisher: Harvard Business Press
Published: 2019-04-30
Total Pages: 157
ISBN-13: 1633697010
DOWNLOAD EBOOKBusiness Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.
Author: Jack Burke
Publisher: Silver Lake Publishing
Published: 1997
Total Pages: 321
ISBN-13: 1563431491
DOWNLOAD EBOOKContinuing Merritt's "Taking Control" series, this book offers businesspeople a practical guide to improving their customer service operations. Using case studies and interviews, author Jack Burke shows businesses how to use customer service to strengthen customer loyalty and promote the company as a whole.
Author: Jim Karrh
Publisher:
Published: 2019
Total Pages: 226
ISBN-13: 163265153X
DOWNLOAD EBOOK"The vast majority of word-of-mouth happens offline, in everyday conversations. This book offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business"--
Author: John R. DiJulius
Publisher: Greenleaf Book Group
Published: 2019-10-08
Total Pages: 265
ISBN-13: 1626346445
DOWNLOAD EBOOKCreating Authentic Customer Connections in a High-Tech World In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever—and they will be the key to success for businesses moving forward. As he aptly states, “Being able to build true sustainable relationships is the biggest competitive advantage in a world where automation, artificial intelligence, and machine learning are eliminating the human experience, which is what creates the emotional connections that build true customer loyalty.” This book reminds readers of the importance of personal connections and shows them how to attain meaningful, lasting relationships with their customers.
Author: Blake Morgan
Publisher: HarperCollins Leadership
Published: 2019-10-29
Total Pages: 225
ISBN-13: 1400213649
DOWNLOAD EBOOKWith emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today! Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective. The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increasing demands by helping you do the following: Learn the ten defining strategies for a customer experience-focused company. Implement new techniques to shift the entire company from being product-focused to being customer-focused. Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences. Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!
Author: Robert Edwin Wayland
Publisher:
Published: 1997
Total Pages: 265
ISBN-13: 9780071050487
DOWNLOAD EBOOKCustomer Connections will help you discover new ways to think about value creation. It pulls together the strategy and the action plan for building and managing customer portfolios and for leveraging customer relationships for competitive advantage.
Author: Stewart Pearson
Publisher: Springer
Published: 2016-07-27
Total Pages: 445
ISBN-13: 1349137715
DOWNLOAD EBOOKNew competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.
Author: Amol Kindre
Publisher: Amol kindre
Published: 2023-12-20
Total Pages: 50
ISBN-13:
DOWNLOAD EBOOK"Discover the power of meaningful connections with 'Customer Connections: A Guide to Effective CRM.' This short and simple ebook is your roadmap to building lasting relationships with your customers. From understanding the basics of Customer Relationship Management (CRM) to navigating common challenges and exploring future trends, this guide empowers businesses of all sizes. Learn the essentials of effective communication, data management, and loyalty-building strategies. Whether you're a seasoned entrepreneur or just starting, this ebook provides practical insights to enhance your customer connections and elevate your business success."
