Build a Better Mousetrap
Build a Better Mousetrap

Author: Ruth Kassinger

Publisher: John Wiley & Sons

Published: 2002-08-19

Total Pages: 135

ISBN-13: 0471395382

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Discover the secrets behind some amazing inventions! Through observation, experimentation, and perseverance, humansthrough the ages have managed to solve a whole array of perplexingproblems. These solutions have included such incredible inventionsas the parachute, the periscope, the solar water heater, thesuspension bridge, the stethoscope, and many more. Now, with Builda Better Mousetrap in hand, you too can experience your own Eureka!moments of inspiration and sharpen your problem-solving skills aswell, while you explore the history and science behind some of theworld's most exciting inventions. With this collection of fascinating, hands-on projects you'lldiscover the answers to such intriguing questions as: Who inventedthe hovercraft? Why is there a hole in the top of a parachute? Whatis an Aerobie and why does it fly so well? And you'll be encouragedto come up with your own awesome inventions. With easy-to-followinstructions on how to make everything from a rocket, to akaleidoscope, to a bottle organ, Build a Better Mousetrap is filledwith enough exciting projects and challenges to get you started ona lifetime of invention.

Inventing a Better Mousetrap
Inventing a Better Mousetrap

Author: Alan Rothschild

Publisher: Maker Media, Inc.

Published: 2015-11-09

Total Pages: 292

ISBN-13: 1457187167

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Learn about the role that patent models played in American history--and even learn to build your own replica! Patent models, working models required for US patent filings from 1790 to 1880, offer insight into--and inspiration from--a period of intense technological advancement, the Industrial Revolution. The Rothschild Patent Model Collection consists of thousands of patent models, many from the 19th century. This book features the most outstanding of these patent models, and offers deep insight into the cultural, economic, and political history of the United States. This book not only catalogs hundreds of the most compelling models from the collection, but shows you how to build your own replicas of several selected models using Lego, 3D printing, and other materials and techniques.

The Better Mousetrap
The Better Mousetrap

Author: Simon Pont

Publisher:

Published: 2013

Total Pages: 0

ISBN-13: 9780749466213

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Simon Pont, Chief Strategy Officer at Vizeum, sets out to decode brand charisma, taking readers on a provocative and insightful journey through the brand and advertising strategies behind some of the world's leading companies.

The Myths of Creativity
The Myths of Creativity

Author: David Burkus

Publisher: John Wiley & Sons

Published: 2013-10-07

Total Pages: 225

ISBN-13: 1118611144

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How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth Written by David Burkus, founder of popular leadership blog LDRLB For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.

Every Book Is a Startup
Every Book Is a Startup

Author: Todd Sattersten

Publisher: "O'Reilly Media, Inc."

Published: 2011-07-27

Total Pages: 43

ISBN-13: 1449309011

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The publishing industry has responded to the emergence of digital technologies with many useful and innovative products, but the business of publishing has not yet reinvented itself for this new era—old, outdated models prevail, limiting both vision and opportunity. Every Book Is a Startup provides a roadmap for publishing professionals interested in bringing a fresh, entrepreneurial approach to the business of book publishing, based on techniques proven effective in the world of tech startups. This book shows you how to apply tech industry concepts such as customer development, validated learning, and pivots to create publishing business practices that are agile, flexible, and highly profitable. Here at O'Reilly Media, we've incorporated many of these techniques into our own publishing business, including "release early, release often." With that in mind, the initial release of this project discusses two core ideas for how this new way of thinking can be applied to book publishing, and solicits your ideas about what we might include in future releases of this book. What do you want to know more about? Would a variety of case studies be helpful? Let us know! The current ebook release of Every Book Is a Startup is priced at $7.99; subsequent releases will be priced higher. Buy the current release now and you'll receive all updates at no additional cost. A print edition will be available for purchase when the book is complete.

Build a Better Mousetrap
Build a Better Mousetrap

Author: Ruth Kassinger

Publisher: John Wiley & Sons

Published: 2004-01-30

Total Pages: 124

ISBN-13: 0471429910

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Discover the secrets behind some amazing inventions! Through observation, experimentation, and perseverance, humansthrough the ages have managed to solve a whole array of perplexingproblems. These solutions have included such incredible inventionsas the parachute, the periscope, the solar water heater, thesuspension bridge, the stethoscope, and many more. Now, with Builda Better Mousetrap in hand, you too can experience your own Eureka!moments of inspiration and sharpen your problem-solving skills aswell, while you explore the history and science behind some of theworld's most exciting inventions. With this collection of fascinating, hands-on projects you'lldiscover the answers to such intriguing questions as: Who inventedthe hovercraft? Why is there a hole in the top of a parachute? Whatis an Aerobie and why does it fly so well? And you'll be encouragedto come up with your own awesome inventions. With easy-to-followinstructions on how to make everything from a rocket, to akaleidoscope, to a bottle organ, Build a Better Mousetrap is filledwith enough exciting projects and challenges to get you started ona lifetime of invention.

The Myths of Innovation
The Myths of Innovation

Author: Scott Berkun

Publisher: "O'Reilly Media, Inc."

Published: 2010-08-13

Total Pages: 250

ISBN-13: 1449399614

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In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world. You'll have fun while you learn: Where ideas come from The true history of history Why most people don't like ideas How great managers make ideas thrive The importance of problem finding The simple plan (new for paperback) Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas. "Sets us free to try and change the world."--Guy Kawasaki, Author of Art of The Start "Small, simple, powerful: an innovative book about innovation."--Don Norman, author of Design of Everyday Things "Insightful, inspiring, evocative, and just plain fun to read. It's totally great."--John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC) "Methodically and entertainingly dismantling the cliches that surround the process of innovation."--Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com "Will inspire you to come up with breakthrough ideas of your own."--Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick."--Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation

How to Sell Without Selling
How to Sell Without Selling

Author: Terry Dean

Publisher: Mymarketingcoach

Published: 2017-03-10

Total Pages: 318

ISBN-13: 9780977867127

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Are You Ready to Attract Ready-to-Buy Clients, Create Passive Income, and Make More Money While Making a Difference? Good marketing attracts ready-to buy clients. Ethical persuasion is NOT manipulation. These proven methods allow you to guide, encourage, and share value with your customers even before they ever spend a single penny with you. You don't have to wait for someone to become a customer before adding value to their life. This book shows you: - How to identify the top 1% of Clients...and fall in love with them instead of your products and services. Tap into the exact language that motivates your best clients to buy more from you. - 5 Simple Steps to improving the conversion of any ad, website, email, or any other persuasive document. If your website isn't selling, it's missing one of these 5 steps. - How to double or even triple the conversion of visitors into buyers by demonstrating results in advance (this is much stronger than just offering a guarantee). - The #1 mistake entrepreneurs make that sabotages their sales with 'content marketing' whether you're participating on Facebook, publishing a blog, or sharing videos online. - How to create all the online content you need in just 30 minutes per month. And how that content can attract new leads, turn them into buyers, and create long-term passive income.

Rapt
Rapt

Author: Winifred Gallagher

Publisher: Penguin

Published: 2009

Total Pages: 264

ISBN-13: 9781594202100

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The behavioral scientist author of Just the Way You Are presents a provocative argument that the quality of one's life is directly related to the focus of one's attention, drawing on the latest findings in neuroscience and psychology to cover such topics as the human capacity for training concentration, the ways in which the creative mind thinks, and why people deliberate on the wrong factors when making big decisions.