21st Century FMCG Consumer Marketing: Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy
21st Century FMCG Consumer Marketing: Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy

Author: Manal Haddad

Publisher: Lulu.com

Published: 2016-01-27

Total Pages: 111

ISBN-13: 1483444368

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An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times. This book will provide detailed insight into the thinking of today's consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions: What's changed? How to Adapt? and What's Next?

FMCG Distribution Challenges & Workable Solutions
FMCG Distribution Challenges & Workable Solutions

Author: Manal Haddad

Publisher: Lulu.com

Published: 2017-09-25

Total Pages: 88

ISBN-13: 1483473473

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FMCG companies today face immense distribution related challenges owing to the complex supply chain structures and intense competition. Surviving is impossible without continuous distribution channel innovation. Companies with exceptional quality distribution systems are able to outperform their competitors, being able to provide higher customer satisfaction, while the rest perish. Some of the topics covered in this book include effective distribution channel strategy and its importance, distribution channel issues and challenges, real-life case studies relating to management and solution of distribution channel challenges, and much more.

NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE
NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE

Author: Dr K Rajeshwari

Publisher: Notion Press

Published: 2017-07-17

Total Pages: 241

ISBN-13: 1947429728

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New Product Development-FMCG Perspective is the first of its kind in the Indian context. It helps students, academicians and corporate personnel alike in developing and launching new products in the marketplace. The following aspects are covered: • How does one develop new products? • What are the methods to measure the success of new products? • How is developing new products in an entrepreneurial company different? • What are the key factors that contribute to the success of new products in the marketplace? The author’s fifteen years of experience in the FMCG industry have contributed to the content for this book.

Principles of Marketing
Principles of Marketing

Author: Gary M. Armstrong

Publisher:

Published: 2018

Total Pages:

ISBN-13: 9781488620102

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An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.

Building Brand Authenticity
Building Brand Authenticity

Author: M. Beverland

Publisher: Springer

Published: 2009-10-22

Total Pages: 276

ISBN-13: 0230250807

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The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

Retailing in the 21st Century
Retailing in the 21st Century

Author: Manfred Krafft

Publisher: Springer Science & Business Media

Published: 2009-12-17

Total Pages: 458

ISBN-13: 3540720030

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With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

The Industrial Policy Revolution II
The Industrial Policy Revolution II

Author: J. Esteban

Publisher: Springer

Published: 2013-12-13

Total Pages: 627

ISBN-13: 1137335238

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This volume is the result of the 2012 International Economic Association's series of roundtables on the theme of Industrial Policy. The first, 'New Thinking on Industrial Policy,' was hosted by the World Bank in Washington, D.C, and the second, 'New Thinking on Industrial Policy: Implications for Africa,' was held in Pretoria, South Africa.

Build Brilliant Brands
Build Brilliant Brands

Author: Aline Santos

Publisher: Human After All Limited

Published: 2020-09-16

Total Pages: 268

ISBN-13:

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Facebook's EMEA Client Council is made up of leaders from some of the most influential brands and agencies across Europe, the Middle East and Africa. The goal of the council has been to create a forum where the best minds in business can come together to share ideas and develop best practices. Build Brilliant Brands is the first attempt to capture their ideas, insights and opinions. It features 22 essays — 18 penned by council members, four by guest contributors — split across three distinct chapters: what hasn't changed in marketing, what's changing, and what needs to change. And though the essays cover a wide range of topics, each is designed to inspire and inform those who are in the business of building brilliant brands.

The Secret Jewels of FMCG Retail distribution & Channel sales
The Secret Jewels of FMCG Retail distribution & Channel sales

Author: Khatib Munaf (author)

Publisher: BecomeShakespeare.com

Published: 2020-07-14

Total Pages: 111

ISBN-13: 9389759676

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The minor points which usually people neglect can become a major threat in sales and distribution to cover up all the minutes of channel distribution this book can stand as a helping hand to understand the system of sales and distribution for further growth and progress. When it comes to channel distribution there is always a thought that how come multinational distribution companies manage to be on top or how or what formula they retain the top market position. To Cover up such question the book can be helpful to understand the sales and distribution system which they follow diligently. Covering all the major aspects of distribution in house and out house such as modern trade, wholesaler, reseller, customer service and habits of staff which can be covered and corrected to attain and maintain success throughout.