Your Strategy Needs a Strategy

Your Strategy Needs a Strategy

Author: Martin Reeves

Publisher: Harvard Business Review Press

Published: 2015-05-19

Total Pages: 281

ISBN-13: 1625275870

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You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you’ll be able to answer questions such as: • What replaces planning when the annual cycle is obsolete? • When can we—and when should we—shape the game to our advantage? • How do we simultaneously implement different strategic approaches for different business units? • How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies? Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.


YouTube Strategies 2014

YouTube Strategies 2014

Author: Paul Colligan

Publisher: Createspace Independent Publishing Platform

Published: 2014-02

Total Pages: 0

ISBN-13: 9781495935732

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At the core of the 2014 update are the top 21 questions the author is asked about YouTube (as well as a few that people should be asking).


Youtube Strategies 2014

Youtube Strategies 2014

Author: Steve Walker

Publisher: CreateSpace

Published: 2014-07-24

Total Pages: 36

ISBN-13: 9781500633127

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YouTube Strategies 2014: Marketing Strategy and Advertising Techniques – Making and Marketing Online Video Do you want to dominate search engines and drive tons of targeted traffic to your website? Do you want to get more views and subscribers on Youtube? Have you been wondering how you could get your Youtube videos to rank #1 in Google and Youtube? Well, now you CAN. If you have been looking for a seo guide or seo book that is easy and simple to implement – here it is. You've just stumbled on it. Your search is OVER! In this seo guide, the author takes you by the hand – steps by step on every detail on how to explode youtube views and youtube subscribers using seo and siphon tons of targeted website traffic. YouTube Strategies 2014: Marketing Strategy and Advertising Techniques – Making and Marketing Online Video Tags: youtube strategies 2014, marketing strategy, advertising techniques, marketing online, online video, video, youtube, website traffic, how to seo, seo basics, seo guide, what is search engine optimization, seo techniques, increase youtube views, how to increase youtube views, youtube advertising, free youtube views, how to get youtube views, get youtube views, free youtube views, buy youtube subscribers, free youtube subscribers, how to get youtube subscribers, get more views on youtube, get more youtube views, video marketing, traffic exchange, get traffic, increase website traffic, website ranking, web traffic, website traffic, social media, traffic, seo video marketing, video optimization seo, video seo marketing, video seo optimization, rank youtube videos, rank youtube videos on google, video ranker, youtube ranker, rank videos, how to get video to page one google


Strategy

Strategy

Author: Sir Lawrence Freedman

Publisher: Oxford University Press

Published: 2013-09-02

Total Pages: 768

ISBN-13: 0199349908

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Selected as a Financial Times Best Book of 2013 In Strategy: A History, Sir Lawrence Freedman, one of the world's leading authorities on war and international politics, captures the vast history of strategic thinking, in a consistently engaging and insightful account of how strategy came to pervade every aspect of our lives. The range of Freedman's narrative is extraordinary, moving from the surprisingly advanced strategy practiced in primate groups, to the opposing strategies of Achilles and Odysseus in The Iliad, the strategic advice of Sun Tzu and Machiavelli, the great military innovations of Baron Henri de Jomini and Carl von Clausewitz, the grounding of revolutionary strategy in class struggles by Marx, the insights into corporate strategy found in Peter Drucker and Alfred Sloan, and the contributions of the leading social scientists working on strategy today. The core issue at the heart of strategy, the author notes, is whether it is possible to manipulate and shape our environment rather than simply become the victim of forces beyond one's control. Time and again, Freedman demonstrates that the inherent unpredictability of this environment-subject to chance events, the efforts of opponents, the missteps of friends-provides strategy with its challenge and its drama. Armies or corporations or nations rarely move from one predictable state of affairs to another, but instead feel their way through a series of states, each one not quite what was anticipated, requiring a reappraisal of the original strategy, including its ultimate objective. Thus the picture of strategy that emerges in this book is one that is fluid and flexible, governed by the starting point, not the end point. A brilliant overview of the most prominent strategic theories in history, from David's use of deception against Goliath, to the modern use of game theory in economics, this masterful volume sums up a lifetime of reflection on strategy.


Mindset

Mindset

Author: Carol S. Dweck

Publisher: Ballantine Books

Published: 2007-12-26

Total Pages: 322

ISBN-13: 0345472322

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From the renowned psychologist who introduced the world to “growth mindset” comes this updated edition of the million-copy bestseller—featuring transformative insights into redefining success, building lifelong resilience, and supercharging self-improvement. “Through clever research studies and engaging writing, Dweck illuminates how our beliefs about our capabilities exert tremendous influence on how we learn and which paths we take in life.”—Bill Gates, GatesNotes “It’s not always the people who start out the smartest who end up the smartest.” After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset—those who believe that abilities are fixed—are less likely to flourish than those with a growth mindset—those who believe that abilities can be developed. Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment. In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset. She also expands the mindset concept beyond the individual, applying it to the cultures of groups and organizations. With the right mindset, you can motivate those you lead, teach, and love—to transform their lives and your own.


Visual Thinking Strategies

Visual Thinking Strategies

Author: Philip Yenawine

Publisher: Harvard Education Press

Published: 2013-10-01

Total Pages: 219

ISBN-13: 1612506119

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2014 Outstanding Academic Title, Choice "What’s going on in this picture?" With this one question and a carefully chosen work of art, teachers can start their students down a path toward deeper learning and other skills now encouraged by the Common Core State Standards. The Visual Thinking Strategies (VTS) teaching method has been successfully implemented in schools, districts, and cultural institutions nationwide, including bilingual schools in California, West Orange Public Schools in New Jersey, and the San Francisco Museum of Modern Art. It provides for open-ended yet highly structured discussions of visual art, and significantly increases students’ critical thinking, language, and literacy skills along the way. Philip Yenawine, former education director of New York’s Museum of Modern Art and cocreator of the VTS curriculum, writes engagingly about his years of experience with elementary school students in the classroom. He reveals how VTS was developed and demonstrates how teachers are using art—as well as poems, primary documents, and other visual artifacts—to increase a variety of skills, including writing, listening, and speaking, across a range of subjects. The book shows how VTS can be easily and effectively integrated into elementary classroom lessons in just ten hours of a school year to create learner-centered environments where students at all levels are involved in rich, absorbing discussions.


YouTube Marketing For Dummies

YouTube Marketing For Dummies

Author: Will Eagle

Publisher: John Wiley & Sons

Published: 2019-02-12

Total Pages: 384

ISBN-13: 1119541344

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Advice from a YouTube insider on how to creative effective campaigns YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content. Create a plan that fits your business needs Launch an ad campaign Find video creation strategies Launch a branded channel Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!


You Tube Marketing Strategies

You Tube Marketing Strategies

Author: Nicholas Harvey

Publisher:

Published: 2019-06-10

Total Pages: 212

ISBN-13: 9781072787952

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''YouTube Marketing is not but yourself. There is no magic formula for success, but there are strategies that if you follow them step by step, they can make you understand that it is possible to do it!''The internet has certainly revolutionized the marketing game. YouTube is amongst the best video-sharing platforms today.It was created back in 2001 and since then it has been the source of newsworthy videos. Is amongst the most popular platforms of social media these days.In this book, you will learn everything that you need to know about using YouTube is a cost-effective means to expand your business and you reach of audience.In the book, you will find: What YouTube marketing is YouTube Usage The Benefits of YouTube Marketing Essential Youtube Marketing Strategies for BusinessesTips and Tactics to an effective Youtube Marketing StrategySteps to create a YouTube marketing campaign and many more!Objectives of the book: -Let people know what YouTube Marketing is.Give everyone the chance to learn the secrets-Give the opportunity to read it or listen to it at any timeFAQ''To buy this book, have i already had experience with Youtube Marketing ''-Absolutely not, this book is also for beginners .. it lets you know the secrets and understand all the services that YouTube can give you!''Does this book give you the cance to you know what YouTube is today?-Of course, it can be used to discover how over the years there has been a real change and how to make the most of it"If I buy this book, do I have the certainty of making money with this business?" '- No, this book introduces you to YouTube Marketing and shows you the strategies to create your business. But there is no magic formula that can guarantee a safe profi


Step by Step Guide to Building a YouTube Strategy

Step by Step Guide to Building a YouTube Strategy

Author: Sure Academy

Publisher: Sure Academy

Published: 2023-01-13

Total Pages: 56

ISBN-13:

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With over 2.5 billion monthly active users, YouTube is the second largest social media platform in the world. But YouTube’s large user base isn’t the only reason brands shouldn’t sleep on including the platform in their marketing strategy. Why Youtube platform? Video helps you build trust Reach a large audience Customers use video to research purchases YouTube videos can educate your clients An active YouTube presence positions you as an expert and thought leader Make extra revenue YouTube marketing is competitive but highly rewarding if done right. Simply creating a channel and publishing videos is not enough. Brands need to strategically approach the process of planning, producing and distributing content on the platform to see tangible success. In this book, you’ll learn what YouTube marketing is, why it’s important and how to implement it successfully with proven tips and strategies.


Better, Simpler Strategy

Better, Simpler Strategy

Author: Felix Oberholzer-Gee

Publisher: Harvard Business Press

Published: 2021-04-20

Total Pages: 348

ISBN-13: 1633699706

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Named one of the best strategy books of 2021 by strategy+business Get to better, more effective strategy. In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret? In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee shows how these companies achieve more by doing less. At a time when rapid technological change and global competition conspire to upend traditional ways of doing business, these companies pursue radically simplified strategies. At a time when many managers struggle not to drown in vast seas of projects and initiatives, these businesses follow simple rules that help them select the few ideas that truly make a difference. Better, Simpler Strategy provides readers with a simple tool, the value stick, which every organization can use to make its strategy more effective and easier to execute. Based on proven financial mechanics, the value stick helps executives decide where to focus their attention and how to deepen the competitive advantage of their business. How does the value stick work? It provides a way of measuring the two fundamental forces that lead to value creation and increased financial success—the customer's willingness-to-pay and the employee's willingness-to-sell their services to the business. Companies that win, Oberholzer-Gee shows, create value for customers by raising their willingness-to-pay, and they provide value for talent by lowering their willingness-to-sell. The approach, proven in practice, is entirely data driven and uniquely suited to be cascaded throughout the organization. With many useful visuals and examples across industries and geographies, Better, Simpler Strategy explains how these two key measures enable firms to gauge and improve their strategies and operations. Based on the author's sought-after strategy course, this book is your must-have guide for making better strategic decisions.