Green Computing
Green Computing

Author: Bud E. Smith

Publisher: CRC Press

Published: 2013-07-08

Total Pages: 256

ISBN-13: 1466503416

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Explaining how going green can pay for itself, Green Computing: Tools and Techniques for Saving Energy, Money, and Resources ties the green agenda in IT to the broader corporate agenda in risk management, brand management, and reputation management. Written by a leading author in the IT field, this authoritative reference provides easy access to qu

Online Promotions
Online Promotions

Author: Bill Carmody

Publisher: John Wiley & Sons

Published: 2001-08-08

Total Pages: 353

ISBN-13: 0471150886

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The only complete guide to creating and managing successful online promotions Attracting customers and driving sales in today's increasingly crowded, hyper-competitive online marketplace requires sophisticated new promotional techniques using a host of ever-evolving media tools. The first hands-on guide devoted exclusively to the subject, this book tells advertising and marketing professionals what they need to know to create and manage online promotions that pop. Drawing upon his experiences developing online promotions for Fortune 500 clients such as 3Com, AOL, Microsoft, Visa, and Xerox, expert Bill Carmody covers the latest thinking and practices in multi-brand promotions, advertising online promotional campaigns, data-gathering techniques, measuring performance, promotion follow-up, and much more. He also covers a wide range of important related issues, including international and cultural concerns, legal issues, privacy and security, and others.

The Librarian's Career Guidebook
The Librarian's Career Guidebook

Author: Priscilla K. Shontz

Publisher: Scarecrow Press

Published: 2004

Total Pages: 590

ISBN-13: 9780810850347

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Sage advice and career guidance is offered by sixty-four information professionals from diverse positions and workplaces. This practical guide addresses a wide variety of career issues. The advice is aimed at librarians in various stages of a career: prospective librarians, M.L.S. students, and entry-level librarians, as well as experienced information professionals. Covers: - Career options - Education - The job search - On-the-job experience - Professional development - Essential skills and strategies for enjoying your career