Winding Paths

Winding Paths

Author: Bruce Chatwin

Publisher:

Published: 1999

Total Pages: 208

ISBN-13:

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Throughout his travels, Bruce Chatwin took thousands of photographs. They demonstrate his legendary `eye' at its best, showing an extraordinary sense of colour and surface, an ability to find beauty in the most mundane of objects or prosaic of places. This new collection of his photographs, much larger than PHOTOGRAPHS AND NOTEBOOKS, is edited and introduced by Roberto Calasso.


The Online Advertising Playbook

The Online Advertising Playbook

Author: Joe Plummer

Publisher: John Wiley & Sons

Published: 2007-07-20

Total Pages: 322

ISBN-13: 0470140356

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Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." —Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." —Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." —Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." —Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." —Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." —Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." —Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." —Henry Assael, Professor of Marketing, Stern School of Business, New York University


Brain

Brain

Author:

Publisher:

Published: 1901

Total Pages: 892

ISBN-13:

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Aimed at researchers and clinicians, this journal of neurology balances studies in neurological science with practical clinical articles.


Circle Pizzazz

Circle Pizzazz

Author: Judy Sisneros

Publisher: C&T Publishing Inc

Published: 2013

Total Pages: 68

ISBN-13: 1607056763

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Best-selling author of 9-Patch Pizzazz and Rectangle Pizzazz works her quilting magic with pieced circles. Learn the easy way to piece three different circle blocks, then mix and match them into curvaceous quilts full of movement and colour. Use Judy's no-waste method to turn the leftover fabric into bonus quilts with appliquéd circles or rounded borders. Circle Pizzazz includes full-size templates for 3 different pieced circle blocks, complete instructions for 12 dramatic Circle Pizzazz quilts in a variety of sizes, and shows you how to design your own spectacular circle quilts with the Circle Pizzazz technique.