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Author: Tom Hopkins
Publisher: John Wiley & Sons
Published: 2007-03-09
Total Pages: 352
ISBN-13: 0470111259
DOWNLOAD EBOOKSalesmanship is an essential skill that carries over into many industries. In Selling, the latest text from the Business series in the Wiley Pathways imprint, students learn up-to-date information and techniques on prospecting, planning sales calls, making great presentations, and closing the sale.
Author: Alexander Hiam
Publisher: John Wiley & Sons
Published: 2006-08-18
Total Pages: 5
ISBN-13: 0471790796
DOWNLOAD EBOOKYou can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Marketing will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental marketing concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Develop an effective marketing plan designed to reach your target audience. * Assess buying factors and estimate marketing effectiveness in buying situations. * Learn how to segment and target markets. * Conduct market research, including primary and secondary research methods, and quantitative and qualitative methods. * Develop and manage products, and learn how to use product packaging and labeling to your advantage. * Make the most of marketing channels. * Implement merchandising and direct marketing strategies. * Understand the factors to consider when setting prices. * Pump up marketing communications with great visuals, writing, and attention-getting strategies. * Choose the best possible advertising options for your marketing plan. * Learn how to handle public relations tasks, prepare reasonable impact scenarios, and use press releases to tell a story. * Use the internet to market your products. Wiley Pathways helps you achieve your goals When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills. The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.
Author: Bob Nelson
Publisher: John Wiley & Sons
Published: 2007-03-09
Total Pages: 416
ISBN-13: 0470111275
DOWNLOAD EBOOKGaining the right managerial skills will help launch a career in a field that is in high demand and short supply. With this book, readers will acquire the knowledge and tools to manage employees as well as to deal with the increasingly complex changes that occur in the business world. One of the important areas covered is how to handle office politics and ethical questions. Mastering this section will open up new doors to upper management positions.
Author: Steve Slavin
Publisher: John Wiley & Sons
Published: 2006-11-17
Total Pages: 309
ISBN-13: 0470007192
DOWNLOAD EBOOKYou can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Business Math will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental mathematical concepts needed for business, it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Understand the business uses of percent calculations. * Solve business problems using algebraic equations. * Learn why stores markup and markdown their inventory. * Calculate different types of discounts. * Examine different banking options. * Compare personal, sales, and property taxes and the implications of taxing income, property, and retail sales. * Calculate simple and compound interest and learn how each affects the future value of money. * Explore the uses of promissory notes, mortgages, and credit cards and how to calculate the cost of each. * Learn different ways to determine the loss of value of business property and equipment, and the effect of depreciation on taxes. * Examine financial statements and learn how to read the income statement and the balance sheet. * Learn how to calculate the mean, median, mode, and range of data. Wiley Pathways helps you achieve your goals When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills. The books in this series--Finance, Business Communication, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.
Author: Steve Suehring
Publisher: Wiley
Published: 2007-03-16
Total Pages: 467
ISBN-13: 0470101911
DOWNLOAD EBOOKYou can get there Where do you want to go? You might already be working in the information technology field and may be looking to expand your skills. You might be setting out on a new career path. Or, you might want to learn more about exciting opportunities in Windows network administration. Wherever you want to go, Windows Network Administration will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental Windows network administration concepts, it also helps you master the core competencies and skills you need to succeed in the classroom and in the real world. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Understand networking from the ground up * Explore protocols and protocol suites, including TCP/IP, the most common protocol suite in use today * Implement and administer WINS, DNS, and DHCP * Troubleshoot name resolution and DHCP problems * Manage network access with group polices and permissions * Secure network communications with IPSec * Configure and troubleshoot routing and remote access * Master practical techniques you can use to fully support network users * Learn time-saving techniques and best practices that all administrators should know Wiley Pathways helps you achieve your goals Not every student is on the same path, but every student wants to succeed. The Information Technology series in the new Wiley Pathways imprint helps you achieve your goals. The books in this series--Introduction to Databases, Introduction to Programming Using Visual Basic, Introduction to Operating Systems, Networking Basics, Windows Network Administration, Network Security Fundamentals, and PC Hardware Essentials--offer a coordinated information technology curriculum. Learn more at www.wiley.com/go/pathways
Author: Evangelos Petroutsos
Publisher: Wiley
Published: 2007-03-16
Total Pages: 546
ISBN-13: 0470101881
DOWNLOAD EBOOKYou can get there Where do you want to go? You might already be working in the information technology field and may be looking to expand your skills. You might be setting out on a new career path. Or, you might want to learn more about exciting opportunities in computer programming. Wherever you want to go, Introduction to Programming Using Visual Basic will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn the fundamental concepts of programming with Visual Basic, it also helps you master the core competencies and skills you need to succeed in the classroom and in the real world. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Understand the fundamentals of programming using Microsoft Visual Studio 2005 and Microsoft Visual Basic 2005, from the ground up * Break down what a program should do into steps and write code that describes those steps to the compiler * Use variables, constants, and operators to store and perform operations on data within a program * Save time with reusable code * Use arrays and collections to manage lists of data * Design an effective, easy-to-use user interface * Apply object-oriented programming to build your own classes and use them in your projects * Access relational data in an application * Read data from and write data to files using Visual Basic * Debug and handle exceptions in an application * Deploy an application * Build a Web application with Visual Basic, ASP.Net, and HTML. Wiley Pathways helps you achieve your goals Not every student is on the same path, but every student wants to succeed. The Information Technology series in the new Wiley Pathways imprint helps you achieve your goals. The books in this series--Introduction to Databases, Introduction to Programming Using Visual Basic, Introduction to Operating Systems, Networking Basics, Windows Network Administration, Network Security Fundamentals, and PC Hardware Essentials--offer a coordinated information technology curriculum. Learn more at www.wiley.com/go/pathways
Author: Richard M. Hodgetts
Publisher: John Wiley & Sons
Published: 2007-03-16
Total Pages: 629
ISBN-13: 0470111267
DOWNLOAD EBOOKIn order to become a successful entrepreneur, one has to have a clear understanding of how to effectively manage a small business. This valuable introduction shows budding entrepreneurs how to launch and run their own firm. In addition to explaining the value and appeal of small businesses, it offers a variety of essential start-up lessons, including how to write a business plan, obtain financing, and choose a legal form for any venture.
Author: Lita Epstein
Publisher: John Wiley & Sons
Published: 2008-08-25
Total Pages: 432
ISBN-13: 047019863X
DOWNLOAD EBOOKWhen it comes to operating a small business, it doesn't matter how good the idea is if the accounting behind the operations isn't solid. Now readers have a resource that covers the accounting tools and strategies that will help them run a successful company. They'll gain a strong foundation in basic accounting and then progress to accounting strategies for service businesses. They'll also learn about basic accounting procedures and find ways to utilize accounting techniques for a merchandising business.
Author: Greg Holden
Publisher: John Wiley & Sons
Published: 2008-03-28
Total Pages: 477
ISBN-13: 0470198575
DOWNLOAD EBOOKFor anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.
Author: Mark L. Gillenson
Publisher: John Wiley & Sons
Published: 2007-03-16
Total Pages: 1011
ISBN-13: 0470101865
DOWNLOAD EBOOKYou can get there Where do you want to go? You might already be working in the information technology field and may be looking to expand your skills. You might be setting out on a new career path. Or, you might want to learn more about exciting opportunities in database management. Wherever you want to go, Introduction to Databases will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental database design and management concepts, it also helps you master the core competencies and skills you need to succeed in the classroom and in the real world. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Appreciate the key role of data in daily business operations and strategic decisions. * Understand databases, database management systems, and SQL, the software on which they are based, from the ground up. * Know how to gather and organize critical business information, design a database based on this information, and retrieve and modify that information in a useful manner. * Use accepted data modeling procedures to design a relational database. * Master the concept of data normalization and the use of standard normalization rules. * Explore critical real-world issues including application integration and securing data against disclosure and loss. Wiley Pathways helps you achieve your goals Not every student is on the same path, but every student wants to succeed. The Information Technology series in the new Wiley Pathways imprint helps you achieve your goals. The books in this series--Introduction to Databases, Introduction to Programming Using Visual Basic, Introduction to Operating Systems, Networking Basics, Windows Network Administration, Network Security Fundamentals, and PC Hardware Essentials--offer a coordinated information technology curriculum. Learn more at www.wiley.com/go/pathways
