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Author: Paul Feldwick
Publisher: Troubador Publishing Ltd
Published: 2021-02-28
Total Pages: 234
ISBN-13: 1800468997
DOWNLOAD EBOOKThroughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands.
Author: Paul Feldwick
Publisher: Troubador Publishing Ltd
Published: 2015-02-28
Total Pages: 208
ISBN-13: 1784628468
DOWNLOAD EBOOKHow does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?
Author: Wiemer Snijders
Publisher: Troubador Publishing Ltd
Published: 2018-09-27
Total Pages: 398
ISBN-13: 1789012791
DOWNLOAD EBOOKHow can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.
Author: Eunice Aquilina
Publisher: Troubador Publishing Ltd
Published: 2021-01-05
Total Pages: 216
ISBN-13: 1800462425
DOWNLOAD EBOOKAn embodied approach to developing women leaders which invites us to re-write our interpretation of power, from the prevailing ‘power over’ to ‘power with’ developing a felt sense that the whole is greater than any one individual. This is the pathway to creating organisations that work for everyone. The book integrates different perspectives and theoretical frames with the author’s own experience of working with women leaders in organisations combined with action research. It sets out how women are able to dismantle the internal barriers that maintain the status quo and become a powerful force for change. The book gives voice to some incredible women who bravely step out of the shadows to let themselves be seen. They each share honest and often moving accounts of how they have reclaimed themselves as women and now embody a strong leadership presence. These stories weave together to inspire, provoke and empower. Individual and collective transformation are interdependent and inseparable. When women come together and support one another it is possible to transcend the norms and social forces and shift the prevailing culture. We can create more inclusive cultures where everyone, women and men, can participate and contribute to the benefit of all. It’s time to rewrite our interpretation of power, it's time to make a difference.
Author: APG Ltd
Publisher: Troubador Publishing Ltd
Published: 2018-07-04
Total Pages: 352
ISBN-13: 1789014506
DOWNLOAD EBOOKIn the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that. The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based approaches and interesting examples to make their points. We’ve been working with them to turn this treasure chest of wisdom into a practical guide. We’ve called it How Not To Plan in reference to its myth busting antecedents and in homage to an old but much loved set of essays published back in 1979 in an APG book called ’How to Plan Advertising’. The How Not to Plan of 2018 is a manageably sized handbook which leaves room for your scribbles and notes and can be read as a guide or used as a constant helpful reference point. It’s loosely based on the Planning Cycle and is grouped into themes that are important at different stages in the process, covering everything from how to set objectives, the 4 Ps, research and analysis, to briefing, creative work and media and effectiveness At the end of each chapter you’ll find a simple 2-minute check list for how to do it better, a short case study showing how it’s done brilliantly, a space for your notes and further reading for the intellectually gifted…
Author: James Hurman
Publisher:
Published: 2011
Total Pages: 186
ISBN-13: 9780958299732
DOWNLOAD EBOOKDebate in the advertising and marketing industries has raged for decades: do high levels of creativity make advertising more effective? Or is creativity just the folly of creative people looking to win their next award? The arguments of both advocates and cynics have until now been based on conjecture and anecdotal evidence. 'The Case for Creativity' brings the debate to a conclusion, telling the story of two decades of international research into the link between creativity and business results.The book includes comment and perspective from some of advertising and marketing’s leading minds, including Jim Stengel (former P&G Global Marketing Offocer), Jim McDowell (Mini USA CEO), David Lubars (BBDO Chief Creative Officer), Tony Davidson (Wieden+Kennedy London Executive Creative Director), and IPA Consultant and leading advertising effectiveness researcher Peter Field.
Author: Laura J Cahill
Publisher: Troubador Publishing Ltd
Published: 2022-04-12
Total Pages: 728
ISBN-13: 1800465513
DOWNLOAD EBOOKPutting a modern spin on some childhood stories, Safety Fables for Today introduces Zac and the Beanstalk, cautioning against dropped objects and falls from height; a Perilous Porridge Pot, overflowing with oats and useful insights on preventing loss of containment; a Super-Sized Swede presenting big manual handling challenges, and updated versions of many other familiar tales too. In embarking upon this journey, Laura J Cahill draws on the power of storytelling, helped by a liberal sprinkling of fairy dust and the company of some fictional folk along the way, providing fresh thought for those seeking to properly manage their activities, and a gentle bedtime read for anyone else with a passing interest in the field of health and safety. Needless to say, there’s more to these tales and their characters than first meets the eye – not least because of the insights they offer to organisations seeking to control real-world risks, reinvigorate health and safety agendas, and secure happy endings of their own. Through understanding the messages conveyed by these fictional players and addressing these within their own workplace settings, readers can play their part in ensuring that beyond simply living happily, workers remain injury-free, enjoy good health, and live safely ever after too.
Author: John Brooke Fieldhouse
Publisher: Troubador Publishing Ltd
Published: 2022-01-28
Total Pages: 320
ISBN-13: 1803138394
DOWNLOAD EBOOKYou live in York UK, you’re thinking of paying a visit, or you just like buildings? Then this new work from John Brooke Fieldhouse is a must have! It’s a guide book. But it’s completely different, it’s not what you’d expect from the city of Vikings, Romans, the medieval, the Civil War, the Georgians, and the Victorians.
Author: John M Clegg
Publisher: Troubador Publishing Ltd
Published: 2021-10-28
Total Pages: 120
ISBN-13: 180046679X
DOWNLOAD EBOOKInvention and innovation are not the same. When we come up with an exciting and original new idea, by itself that idea is not an innovation
Author: Morten Scholer
Publisher: Matador
Published: 2018
Total Pages: 0
ISBN-13: 9781789014747
DOWNLOAD EBOOKThe first of its kind, Coffee and Wine is a comprehensive study and comparison of the growing, producing, marketing and consumption of the two beverages - from tree to cup and from vine to glass. The book is full of surprises for most readers, whether they are beginners or professionals within the coffee or wine industries. Answering questions such as, why has the consumption of coffee dropped despite the growing number of coffee shops? And, why can more wine be produced from a tonne of red grapes than a tonne of white grapes? Morten explains the technical topics about the drinks using simple language, making the facts and figures accessible for all, from experts and professionals to consumers just enjoying coffee and wine. Coffee and Wine is generously illustrated and contains many tables, charts, maps and case studies. It also includes information on cultural values and a number of fun facts. It has plenty of useful facts and figures for anyone with an interest in either, or both, of the two products.--Publisher's description.
