What, Exactly, Is Business Development?

What, Exactly, Is Business Development?

Author: Scott Pollack

Publisher:

Published: 2018-02

Total Pages: 66

ISBN-13: 9781521770504

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Business Development is not just a sexy job title - it's a growth tool for companies. The only problem is, everyone expects you to learn "how to do BD" on the job.You can spend years figuring out what makes for successful partnerships, or you can learn a proven framework for thinking about and pursuing business development opportunities from a renowned expert. "What, Exactly, Is Business Development" provides exactly that.Over a 15+ year career, spanning companies ranging from American Express to WeWork, Scott Pollack has made all the mistakes, learned all the lessons, and has figured out the right way to do Business Development. He's taught hundreds of students in live workshops across the world, and now he's bringing those lessons to you in this book.TESTIMONIALS:"Whether you've been working in business development for years or are just starting out, this book is a blueprint that will ensure you maximize growth"FRANCIS LOBO, Chief Revenue Officer, WeWork"Scott's work is an essential read for those in, looking to break into, or have a better understanding of Business Development."KENNY HERMAN, Vice President, Business Development, Shutterstock"It's great to see Scott sharing what he's learned in this excellent primer on modern Business Development"CHRIS FRALIC, Partner, First Round Capital


Business Development Explained

Business Development Explained

Author: Can Akdeniz

Publisher: Can Akdeniz

Published:

Total Pages: 31

ISBN-13:

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You may hear the term “business development” bandied about in the business world. But if someone says, “I work in business development,” what exactly does that mean? Business development is a somewhat fluid term and if you ask ten different people, you may get ten different definitions. Nonetheless, as we move through this book we will try to develop a basic understanding of business development.


Business Development That Works

Business Development That Works

Author: Richard Woodward

Publisher: Richard Woodward & Associates PTY LTD

Published: 2016-07-12

Total Pages: 158

ISBN-13: 0994604505

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Whether you are new to sales and business development or an experienced campaigner looking for new ideas, this book will guide you step by step through the sales and business development process, providing practical advice to help you get the results you need. Business Development That Works includes: - Proven techniques that you can use immediately in your role - Language to use when engaging prospects - Exercises at the end of each chapter to apply the learning to your own situation


Business Development For Dummies

Business Development For Dummies

Author: Anna Kennedy

Publisher: John Wiley & Sons

Published: 2015-02-04

Total Pages: 439

ISBN-13: 1118962702

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Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. Learn the core concepts of business development, and how it differs from sales Build a practical, step-by-step business development strategy Incorporate marketing, sales, and customer management in general planning Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.


Business Development for the Biotechnology and Pharmaceutical Industry

Business Development for the Biotechnology and Pharmaceutical Industry

Author: Martin Austin

Publisher: CRC Press

Published: 2016-04-08

Total Pages: 202

ISBN-13: 1317170598

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Business Development in the biotechnology and pharmaceutical industries accounts for over $5 billion in licensing deal value per year and much more than that in the value of mergers and acquisitions. Transactions range from licences to patented academic research, to product developments as licences, joint ventures and acquisition of intellectual property rights, and on to collaborations in development and marketing, locally or across the globe. Asset sales, mergers and corporate takeovers are also a part of the business development remit. The scope of the job can be immense, spanning the life-cycle of products from the earliest levels of research to the disposal of residual marketing rights, involving legal regulatory manufacturing, clinical development, sales and marketing and financial aspects. The knowledge and skills required of practitioners must be similarly broad, yet the availability of information for developing a career in business development is sparse. Martin Austin's highly practical guide spans the complete process and is based on his 30 years of experience in the industry and the well-established training programme that he has developed and delivers to pharmaceutical executives from across the world.


The Financial Times Guide to Business Development

The Financial Times Guide to Business Development

Author: Ian Cooper

Publisher: Pearson UK

Published: 2012-08-07

Total Pages: 193

ISBN-13: 027375954X

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With over 500 tips, tactics, techniques and thought provoking business questions, this is the authoritative guide to attracting more customers, profit, revenue and business success. Whether you are a budding entrepreneur, existing business owner, manager or director, this is the most comprehensive, pragmatic, common sense collection of business development techniques ever brought together into one book. It is structured so that you can easily find and dip into specific topics or view the whole book from a more overall strategic standpoint.


Business Development

Business Development

Author: Hans Eibe Sørensen

Publisher: Wiley Global Education

Published: 2014-09-23

Total Pages: 567

ISBN-13: 111839299X

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Business Development: A Market-Oriented Perspective is designed to help enable market-oriented business developer to conceive, craft, and execute a superior business plan. The text is divided into three modules focusing on the market-oriented business developer's mindset, on providing a state-of-the-art toolbox for careful strategic analyses and decisions, and lastly on the critical aspects of business plans and their content. The approach is focused and selective in its choice of content and provides a cumulative development of the relevant topics. Each chapter includes an ‘implications for the market-oriented business developer' at the end to enhance a student's learning. The content is applicable to any new business venture and inherently international in its scope, and includes numerous real world examples that are taken from the author's own experience, as well as from the wider global business community.


Business Development For Dummies

Business Development For Dummies

Author: Anna Kennedy

Publisher: John Wiley & Sons

Published: 2015-04-20

Total Pages: 439

ISBN-13: 1118962710

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Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. Learn the core concepts of business development, and how it differs from sales Build a practical, step-by-step business development strategy Incorporate marketing, sales, and customer management in general planning Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.


Introduction to Business

Introduction to Business

Author: Lawrence J. Gitman

Publisher:

Published: 2018

Total Pages: 732

ISBN-13: 9781947172555

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.


An Everyone Culture

An Everyone Culture

Author: Robert Kegan

Publisher: Harvard Business Review Press

Published: 2016-03-01

Total Pages: 323

ISBN-13: 1625278632

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A Radical New Model for Unleashing Your Company’s Potential In most organizations nearly everyone is doing a second job no one is paying them for—namely, covering their weaknesses, trying to look their best, and managing other people’s impressions of them. There may be no greater waste of a company’s resources. The ultimate cost: neither the organization nor its people are able to realize their full potential. What if a company did everything in its power to create a culture in which everyone—not just select “high potentials”—could overcome their own internal barriers to change and use errors and vulnerabilities as prime opportunities for personal and company growth? Robert Kegan and Lisa Lahey (and their collaborators) have found and studied such companies—Deliberately Developmental Organizations. A DDO is organized around the simple but radical conviction that organizations will best prosper when they are more deeply aligned with people’s strongest motive, which is to grow. This means going beyond consigning “people development” to high-potential programs, executive coaching, or once-a-year off-sites. It means fashioning an organizational culture in which support of people’s development is woven into the daily fabric of working life and the company’s regular operations, daily routines, and conversations. An Everyone Culture dives deep into the worlds of three leading companies that embody this breakthrough approach. It reveals the design principles, concrete practices, and underlying science at the heart of DDOs—from their disciplined approach to giving feedback, to how they use meetings, to the distinctive way that managers and leaders define their roles. The authors then show readers how to build this developmental culture in their own organizations. This book demonstrates a whole new way of being at work. It suggests that the culture you create is your strategy—and that the key to success is developing everyone.