Media and Communication Theory in Africa
Media and Communication Theory in Africa

Author: Nelson Okorie

Publisher: Springer Nature

Published: 2023-03-21

Total Pages: 353

ISBN-13: 3031147170

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This contributed volume explores theories of media and communication and focuses on providing African perspectives on global conversations. Using broad cases relating to media and communication theories, this book explores socio-cultural issues affecting most modern African societies, providing a conceptual and empirical framework for explicating the potential place of media techniques and structures in Africa. As a good template for understanding and applying communication theories and approaches in the African context, the volume is a priceless asset for Media and Communication scholars.

Breaking the Coconut
Breaking the Coconut

Author: Charles Umeh

Publisher: Partridge Africa

Published: 2015-12-22

Total Pages: 143

ISBN-13: 1482825910

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Two things happen when you break a coconut: You have the water spill and the coconut meat for consumption. Its true that some coconuts dont have water in them, but people say they are tastier. However, the first thing that comes out of most coconuts is the water and thats not what the coconut is all about. Some of us are smart enough to quench our thirst with the water, while others do away with it and go for the main deal. Whichever way, the real coconut has two offers all in the promise of one. Breaking the coconut is a story of young Africans who in their journey had affected their peers and communities in ordinary ways that turned out extraordinary irrespective of lifes curveballs. They made their mark and are now on different timelines in their lives. Here are some of the inspiring lessons they share in their journey and moments that broke them. This serves as heads-up to the next generation of game changers.

Understanding Media
Understanding Media

Author: Marshall McLuhan

Publisher: Createspace Independent Publishing Platform

Published: 2016-09-04

Total Pages: 396

ISBN-13: 9781537430058

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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

The Routledge Companion to Radio and Podcast Studies
The Routledge Companion to Radio and Podcast Studies

Author: Mia Lindgren

Publisher: Taylor & Francis

Published: 2022-06-15

Total Pages: 598

ISBN-13: 1000586707

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This comprehensive companion is a much-needed reference source for the expanding field of radio, audio, and podcast study, taking readers through a diverse range of essays examining the core questions and key debates surrounding radio practices, technologies, industries, policies, resources, histories, and relationships with audiences. Drawing together original essays from well-established and emerging scholars to conceptualize this multidisciplinary field, this book’s global perspective acknowledges radio’s enduring affinity with the local, historical relationship to the national, and its unpredictably transnational reach. In its capacious understanding of what constitutes radio, this collection also recognizes the latent time-and-space shifting possibilities of radio broadcasting, and of the myriad ways for audio to come to us 'live.' Chapters on terrestrial radio mingle with studies of podcasts and streaming audio, emphasizing continuities and innovations in form and content, delivery and reception, production cultures and aesthetics, reminding us that neither 'radio' nor 'podcasting' should be approached as static objects of analysis but rather as mutually constituting cultural forms. This cutting-edge and vibrant companion provides a rich resource for scholars and students of history, art theory, industry studies, journalism, media and communication, cultural studies, feminist analysis, and postcolonial studies. Chapter 42 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

A Cognitive Psychology of Mass Communication
A Cognitive Psychology of Mass Communication

Author: Richard Jackson Harris

Publisher: Routledge

Published: 2009-05-19

Total Pages: 559

ISBN-13: 1135850372

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In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.