Whoever Tells the Best Story Wins

Whoever Tells the Best Story Wins

Author: Annette Simmons

Publisher: AMACOM

Published: 2015-05-20

Total Pages: 259

ISBN-13: 081444914X

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Discover how the right story told at the right time has the power to persuade, promote empathy, and provoke action. A story explains who you are, what you want, and why it matters--better than any other communication tool in your arsenal. In this fully updated second edition, author and vibrant keynote speaker Annette Simmons teaches you how to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Whether you are leading a presentation, in a department meeting, or having lunch with a potential customer, you will learn how to relate a compelling story to the topic at hand and make an invaluable impact that could not be made otherwise. Fully updated and more practical than ever, Whoever Tells the Best Story Wins reveals how to use storytelling to: Capture attention Motivate listeners Gain trust Strengthen your argument Sway decisions Demonstrate authenticity and encourage transparency Complete with a proven storytelling process, innovative applications, examples, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to form a well-founded and persuasive story for any situation that just might be the difference maker you were looking for.


Understanding Context

Understanding Context

Author: Andrew Hinton

Publisher: "O'Reilly Media, Inc."

Published: 2014-12-02

Total Pages: 593

ISBN-13: 1449326560

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To make sense of the world, we’re always trying to place things in context, whether our environment is physical, cultural, or something else altogether. Now that we live among digital, always-networked products, apps, and places, context is more complicated than ever—starting with "where" and "who" we are. This practical, insightful book provides a powerful toolset to help information architects, UX professionals, and web and app designers understand and solve the many challenges of contextual ambiguity in the products and services they create. You’ll discover not only how to design for a given context, but also how design participates in making context. Learn how people perceive context when touching and navigating digital environments See how labels, relationships, and rules work as building blocks for context Find out how to make better sense of cross-channel, multi-device products or services Discover how language creates infrastructure in organizations, software, and the Internet of Things Learn models for figuring out the contextual angles of any user experience


I-Docs

I-Docs

Author: Judith Aston

Publisher: Columbia University Press

Published: 2017-02-28

Total Pages: 504

ISBN-13: 0231851073

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The history of documentary has been one of adaptation and change, as docu-mentarists have harnessed the affordances of emerging technology. In the last decade interactive documentaries (i-docs) have become established as a new field of practice within non-fiction storytelling. Their various incarnations are now a focus at leading film festivals (IDFA DocLab, Tribeca Storyscapes, Sheffield DocFest), major international awards have been won, and they are increasingly the subject of academic study. This anthology looks at the creative practices, purposes and ethics that lie behind these emergent forms. Expert contributions, case studies and interviews with major figures in the field address the production processes that lie behind interactive documentary, as well as the political, cultural and geographic contexts in which they are emerging and the media ecology that supports them. Taking a broad view of interactive documentary as any work which engages with 'the real' by employing digital interactive technology, this volume addresses a range of platforms and environments, from web-docs and virtual reality to mobile media and live performance. It thus explores the challenges that face interactive documentary practitioners and scholars, and proposes new ways of producing and engaging with interactive factual content.


Invisible Ink

Invisible Ink

Author: Brian McDonald

Publisher:

Published: 2017-01-12

Total Pages: 170

ISBN-13: 9780998534473

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Invisible Ink is a helpful, accessible guide to the essential elements of the best storytelling by award-winning writer/director/producer Brian McDonald. Readers learn techniques for building a compelling story around a theme, engaging audiences with writing, creating appealing characters, and much more.


Storytelling for User Experience

Storytelling for User Experience

Author: Whitney Quesenbery

Publisher: Rosenfeld Media

Published: 2010-04-01

Total Pages: 569

ISBN-13: 1933820039

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We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you will find ideas and techniques you can put to use in your practice.


Hooked

Hooked

Author: Gabrielle Dolan

Publisher: John Wiley & Sons

Published: 2013-07-02

Total Pages: 218

ISBN-13: 1118637658

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How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. Offers proven advice on telling engaging, inspiring stories Includes real-world examples and case studies of what to do and not to do Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.


Pixar Storytelling

Pixar Storytelling

Author: Dean Movshovitz

Publisher:

Published: 2015-10-04

Total Pages: 124

ISBN-13: 9781717736406

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PIXAR STORYTELLING is the first book to offer an in-depth analysis of the screenwriting techniques that make Pixar's immensely popular films so successful and moving. Learn what Pixar's core story ideas all have in common, how Pixar creates compelling conflict and stakes, and what makes their films' resolutions so emotionally satisfying.


97 Things Every UX Practitioner Should Know

97 Things Every UX Practitioner Should Know

Author: Daniel Berlin

Publisher: "O'Reilly Media, Inc."

Published: 2021-05-11

Total Pages: 298

ISBN-13: 149208512X

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Tap into the wisdom of experts to learn what every UX practitioner needs to know. With 97 short and extremely useful articles, you'll discover new approaches to old problems, pick up road-tested best practices, and hone your skills through sound advice. Working in UX involves much more than just creating user interfaces. UX teams struggle with understanding what's important, which practices they should know deeply, and what approaches aren't helpful at all. With these 97 concise articles, editor Dan Berlin presents a wealth of advice and knowledge from experts who have practiced UX throughout their careers. Bring Themes to Exploratory Research--Shanti Kanhai Design for Content First--Marli Mesibov Design for Universal Usability--Ann Chadwick-Dias Be Wrong on Purpose--Skyler Ray Taylor Diverse Participant Recruiting Is Critical to Authentic User Research--Megan Campos Put On Your InfoSec Hat to Improve Your Designs--Julie Meridian Boost Your Emotional Intelligence to Move from Good to Great UX--Priyama Barua


Digital Roots

Digital Roots

Author: Gabriele Balbi

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2021-09-07

Total Pages: 295

ISBN-13: 3110740281

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As media environments and communication practices evolve over time, so do theoretical concepts. This book analyzes some of the most well-known and fiercely discussed concepts of the digital age from a historical perspective, showing how many of them have pre-digital roots and how they have changed and still are constantly changing in the digital era. Written by leading authors in media and communication studies, the chapters historicize 16 concepts that have become central in the digital media literature, focusing on three main areas. The first part, Technologies and Connections, historicises concepts like network, media convergence, multimedia, interactivity and artificial intelligence. The second one is related to Agency and Politics and explores global governance, datafication, fake news, echo chambers, digital media activism. The last one, Users and Practices, is finally devoted to telepresence, digital loneliness, amateurism, user generated content, fandom and authenticity. The book aims to shed light on how concepts emerge and are co-shaped, circulated, used and reappropriated in different contexts. It argues for the need for a conceptual media and communication history that will reveal new developments without concealing continuities and it demonstrates how the analogue/digital dichotomy is often a misleading one.