This title takes a look at how social media can keep people connected to their friends and the world around them, as well as how it can be dangerous and overwhelming if used irresponsibly. The title also addresses cyberbullying. Features include an ask the expert section, tips on being healthy, a glossary, additional resources, and an index. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.
Arguing that popular digital platforms promote misguided assumptions about ethics and technology, this book lays out a new perspective on the relation between technological capacities and human virtue. The authors criticize the “digital catechism” of technological idolatry arising from the insular, elite culture of Silicon Valley. In order to develop digital platforms that promote human freedom and socio-economic equality, they outline a set of five “proverbs” for living responsibly in the digital world: (1) information is not wisdom; (2) transparency is not authenticity; (3) convergence is not integrity; (4) processing is not judgment; and (5) storage is not memory. Each chapter ends with a simple exercise to help users break through the habitual modes of thinking that our favorite digital applications promote. Drawing from technical and policy experts, it offers corrective strategies to address the structural and ideological biases of current platform architectures, algorithms, user policies, and advertising models. This book will appeal to scholars and graduate and advanced undergraduate students investigating the intersections of media, religion, and ethics, as well as journalists and professionals in the digital and technological space.
Discover the transformative potential of social media in this engaging and thought-provoking exploration of humanitys favorite pastime. 101 Ways to Use Social Media to Do Good identifies 101 very simple actions that social media users can take, starting today, in order to make a positive impact in our own lives, in the lives of others, and in the world. Every action we take on social media is a choice, and every choice generates an outcome. It is up to each of us to choose actions that affect positive change, and this is our roadmap. Our mission, if we choose to accept it, is to change the world...one social media post at a time.
A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Master's Thesis from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Applied Sciences Mainz, language: English, abstract: Social food enterprises seek to positively impact global social and environmental grievances within the food industry. In their marketing, they rely on cost-effective channels such as social media, which is equally popular with consumers as a source of information about sustainability and food. The thesis examines the share of social media posts addressing impact topics in social food enterprises’ total posts and which key characteristics these possess. Impact-posts' effect on concern for the environment/society and environmentally/socially responsible consumer intentions is tested. Both qualitative and quantitative content analysis were used to empirically identify the content characteristics of social media impact-posts from social food enterprises and their share in total posts. For this, a purpose-built category system was developed based on existing content analyses. Subsequently, a randomized between-subjects online experiment was used to assess the influence of impact-posts on the dependent variables. Results were analyzed using multivariate analysis of covariance. Base for the content analysis was a sample of 454 Instagram posts of real-life social food enterprises including 121 impact-posts. The experimental study data were collected via an online survey with German-speaking participants (N = 234). Findings: The content analysis revealed that impact topics are addressed slightly less frequently than product topics by social food enterprises on Instagram. Within impact-posts, social and environmental topics are generally focused on separately and with similar frequency. Enablement, support, and philanthropy just as environmental concerns represent the most common themes. Moreover, photos depicting people and supplemented with text are primarily used with both text and imagery being kept neutral to positive. Only one third of the impact-posts simultaneously address a product of the brand. The experimental study revealed no statistically significant influence of the impact-post opposed to its non-impact counterpart on concern for the environment/society and environmentally/socially responsible consumer intentions.
Social media applications have emerged in the last 20 years to meet the different needs of individuals, and private sector and public organizations have not been indifferent to these technologies. Social media tools help public institutions and organizations communicate directly with citizens as well as enable two-way communication and enable citizens to participate in all stages from agenda setting to evaluation of policy processes. Central and local governments, which use innovative methods to involve citizens in this process, attach significance to the development of e-participation tools. Ensuring the participation of citizens in policy processes not only determines the wishes and priorities of citizens but also uses scarce resources effectively and efficiently. Global Perspectives on Social Media Usage Within Governments reveals the best practices of various countries regarding the use of social media by central and local governments according to public administration models. The book presents various case studies on the impact of public administration models on social media use in order to contribute to public administration and social media use. Covering topics such as climate action, knowledge behaviors, and citizen participation, this premier reference source is an essential resource for government officials, public administrators, public policy scholars, social media experts, public affairs scholars, students and educators of higher education, librarians, researchers, and academicians.
Friendship is regarded as crucial to living a good life. But how does friendship make our lives better? Do all friendships make our lives better? What sorts of interactions are necessary for maintaining valuable friendships? This book answers these questions via a philosophical exploration of friendship and the ways that it contributes value to our lives. Diane Jeske uses this philosophical analysis to assess the impact of our ever-growing use of social media: Do interactions via social media interfere with our ability to maintain genuine friendships? Do such interactions undermine the contribution of friendship to the value of our lives? In addressing these topics, Jeske examines the contemporary notion of a ‘frenemy,’ the ways in which we deliberately craft our social media personas, the role of the physical body in friendship, and the ways in which social media’s exacerbation of our fear of being left out and of comparison-based envy can impact our relationships. Written in a clear and engaging style, Friendship and Social Media brings philosophical rigor and clarity to the task of determining how we can responsibly use social media in our own lives. It is essential reading for anyone interested in the ethics of interpersonal relationships and the social impact of technology.
Written by midwives for midwives, Myles Textbook for Midwives has been the seminal textbook of midwifery for over 60 years. It offers comprehensive coverage of topics fundamental to 21st midwifery practice. Co-edited for the second time, by internationally renowned midwife educationalists, Professor Jayne E Marshall and Maureen D Raynor from the United Kingdom with a team of contributors from across the midwifery community it retains its clear, accessible writing style. Most chapters provide useful case studies, websites of key organisations and charities for individuals to access further information. Reflective questions at the end of each chapter as well as annotated further reading aid reflective learning and stimulate discussions relating to continuing professional development. - The book covers key frameworks that govern midwifery practice, exploring ethical and legal frameworks that are essential to every accountable, autonomous, professional midwife. - Includes employer-led models of supervision, vital elements of leadership and clinical governance that supports the provision of high quality maternity services and standards of midwifery practice. - The concept of resilience is introduced for the reader to contemplate their personal contribution in creating an environment that is conducive to protecting the wellbeing of themselves and colleagues within the workplace. - The text covers the UN 2030 Agenda for Sustainable Development, highlighting the importance of midwives as global citizens with common goals, and together they form a strong global community prepared to challenge social inequalities and take action to help end extreme poverty. - Covers designing and implementing high quality midwifery care using evidence, policy and models of care. Highlights why a holistic and evidence-informed approach is necessary to achieve effective care for all. Working examples will help the reader to think critically about their own practice. - For this edition several new chapters are introduced covering concealed pregnancy, fear of childbirth (tocophobia), care of the acutely unwell woman and end of life issues including rights of the fetus/neonate and ethical considerations.
Environmental protection has not equally established itself as a permanent fixture in the political systems of all countries: to date, governments and entire societies have responded to environmental challenges in a variety of ways, and concrete environmental policy is still a highly national matter. Moreover, the perception of environmental problems varies considerably on a global scale. The reasons normally cited for these differences largely stem from the environmental policy debates themselves, e.g. poverty, ignorance, capital interests, etc. In contrast, this book shows that concrete environmental policy emerges from a complex interplay of mass media and political conflicts: first, the mass media provide the framework for national environmental policy through agenda-setting, framing and scandalization; second, the mass media thereby change values in the political and social discourse, e.g. by altering the perception of global commons and expanding the possibilities of interest articulation; and third, this can lead to political decision-making processes in which legal and other measures for environmental protection are enforced. The book systematically compares industrialized countries such as Germany and Japan with several rapidly emerging countries in South and Southeast Asia.
