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Author: Alan P. Rudy
Publisher: Temple University Press
Published: 2007-02-28
Total Pages: 256
ISBN-13: 1592135358
DOWNLOAD EBOOKAsks the hard questions about partnerships between big business and American universities.
Author: Burkhalter, Janée N.
Publisher: IGI Global
Published: 2015-05-31
Total Pages: 403
ISBN-13: 1466684097
DOWNLOAD EBOOKThe Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.
Author: Narasimharao, B. Pandu Ranga
Publisher: IGI Global
Published: 2017-02-01
Total Pages: 393
ISBN-13: 1522519769
DOWNLOAD EBOOKHigher education institutions play a vital role in their surrounding communities. Besides providing a space for enhanced learning opportunities, universities can utilize their resources for social and economic interests. The Handbook of Research on Science Education and University Outreach as a Tool for Regional Development is a comprehensive reference source for the latest scholarly material on the expanded role of universities for community engagement initiatives. Providing in-depth coverage across a range of topics, such as resource sharing, educational administration, and technological applications, this handbook is ideally designed for educators, graduate students, professionals, academics, and practitioners interested in the active involvement of education institutions in community outreach.
Author: Jessica Wang
Publisher: Univ of North Carolina Press
Published: 2000-11-09
Total Pages: 396
ISBN-13: 0807867101
DOWNLOAD EBOOKNo professional group in the United States benefited more from World War II than the scientific community. After the atomic bombings of Hiroshima and Nagasaki, scientists enjoyed unprecedented public visibility and political influence as a new elite whose expertise now seemed critical to America's future. But as the United States grew committed to Cold War conflict with the Soviet Union and the ideology of anticommunism came to dominate American politics, scientists faced an increasingly vigorous regimen of security and loyalty clearances as well as the threat of intrusive investigations by the notorious House Committee on Un-American Activities and other government bodies. This book is the first major study of American scientists' encounters with Cold War anticommunism in the decade after World War II. By examining cases of individual scientists subjected to loyalty and security investigations, the organizational response of the scientific community to political attacks, and the relationships between Cold War ideology and postwar science policy, Jessica Wang demonstrates the stifling effects of anticommunist ideology on the politics of science. She exposes the deep divisions over the Cold War within the scientific community and provides a complex story of hard choices, a community in crisis, and roads not taken.
Author: de Sousa, Joana Coutinho
Publisher: IGI Global
Published: 2017-12-30
Total Pages: 211
ISBN-13: 1522548351
DOWNLOAD EBOOKA new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.
Author: Panwar, Upendra Singh
Publisher: IGI Global
Published: 2016-04-11
Total Pages: 529
ISBN-13: 1522501444
DOWNLOAD EBOOKEconomic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.
Author: Smith, Brent
Publisher: IGI Global
Published: 2016-03-17
Total Pages: 316
ISBN-13: 1466697857
DOWNLOAD EBOOKA successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrocketed. Global Perspectives on Contemporary Marketing Education addresses this need by considering the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace. This book will be invaluable to marketing or business students and educators, business professionals, and business school administrators.
Author: National Science Board (U.S.). Special Commission on the Social Sciences
Publisher:
Published: 1969
Total Pages: 124
ISBN-13:
DOWNLOAD EBOOKAuthor: Alves, Anabela Carvalho
Publisher: IGI Global
Published: 2021-12-17
Total Pages: 468
ISBN-13: 1799888185
DOWNLOAD EBOOKEngineering education leads the preparation of the next generation of engineers. This is a difficult task as engineering practices rapidly evolve, pressured by the technological advancements promoted by these same engineers. Engineering schools are integrated into large and rigid higher education institutions (HEI) that are not known for their agility. Nevertheless, engineering educators must have the agility to go beyond HEI boundaries to close the gap between professional practice needs and engineering education. Training Engineering Students for Modern Technological Advancement examines the role of engineering teachers in preparing the next generation of engineers and presents perspectives on active learning methods for engineering education. As such, it contributes to bypassing the compartmentalized way of course organization typical in many HEIs and prepares for more agile engineering education. Covering topics such as game-based teaching methods, Industry 4.0, and management skills, this book is a dynamic resource ideal for engineers, engineering professors, engineering students, general educators, engineering professionals, academicians, and researchers.
