Understanding Products as Services

Understanding Products as Services

Author: Felix Wortmann

Publisher: Emerald Group Publishing

Published: 2024-06-14

Total Pages: 241

ISBN-13: 1837978239

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Understanding Products as Services serves as an indispensable guide for navigating the hybrid economy, enabling you to leverage the integration of hardware and software, and propel your organization to the forefront of innovation and success.


Understanding Service Consumers

Understanding Service Consumers

Author: Jochen Wirtz

Publisher: Ws Professional

Published: 2017

Total Pages: 56

ISBN-13: 9781944659097

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In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.


Understanding and Supporting Product-Service System Designing

Understanding and Supporting Product-Service System Designing

Author: Abhijna Neramballi

Publisher: Linköping University Electronic Press

Published: 2020-04-06

Total Pages: 73

ISBN-13: 9179298516

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This licentiate thesis aims to establish the basis for scientifically understanding and supporting the cognitive processes involved in the conceptual design of resource- efficient and effective product-service systems (PSSs). The research carried out is transdisciplinary in nature and includes both prescriptive and descriptive studies. First, the cognitive nature of conceptual PSS designing is investigated. Multiple pre-experimental protocol studies in a laboratory setting are carried out to do so. The cohort of these explorative studies includes experienced industrial practitioners conceptually designing a resource-efficient PSS. These descriptive studies provide quantitative insights into the cognitive effort expended by designers on various design issues and processes during conceptual PSS designing and its potential differences to conceptual product designing. These insights form the basis for future research that can eventually shine light on this complex process with statistically significant empirical results. Second, the essence of extant prescriptive PSS design principles, methods and tools is distilled through a literature analysis and synthesis of the state of the art. Subsequently, important aspects that need to be considered during conceptual PSS designing are consolidated in the form of a PSS design schema. Third, a design navigator named lifecycle-oriented function deployment (LFD) is developed. LFD is essentially a contextual decision-making support tool, developed to guide the conceptual designing of environmentally benign PSSs. This tool informs the designers regarding the potential environmental impacts of specific design parameters of an existing offering. It subsequently guides the designers in the redesign of this existing offering into a PSS with relatively benign environmental impacts. Fourth, the effects of the two proposed prescriptions are tested empirically. True experimental protocol studies are carried out in a laboratory setting to test the effects of the prescriptive PSS design schema on the cognition of PSS designers. LFD is applied in an industrial case study using the action design research method, to support the conceptual redesign of an existing product-centric offering into an environmentally benign PSS. Environmental impacts of the PSS concepts generated using LFD are then evaluated in comparison to that of the existing offering, using simulated lifecycle assessment. A semi-structured interview is carried out to evaluate the utility and usability of LFD, with the company personnel involved in the conceptual redesign process. This licentiate thesis is an effort to effectively design the future research work of the author. This future work will aim to support and establish generalizable scientific knowledge regarding the conceptual designing of resource-efficient and effective PSSs.


Modern Industrial Services

Modern Industrial Services

Author: Shaun West

Publisher: Springer Nature

Published: 2022

Total Pages: 220

ISBN-13: 3030805115

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This open access book is an outcome of several years of research, practice, and teaching experience of the authors on the challenges that underpin the successful switch to services for manufacturing firms. Ideal for a student as well as a practitioner, the book describes the industrial services ecosystem, the barriers and challenges, and a roadmap for building service excellence. Curated cases are used to describe the current approaches in practice to overcome the barriers. The book also provides several tools, each with a short introduction, that the authors have used successfully in projects to help overcome the servitization barriers. Many of these tools are from management, design thinking, or service design. The service excellence roadmap is based on the development methodology and helps current and future business leaders to create their own individual roadmaps.


Understanding IBM Workplace Strategy & Products

Understanding IBM Workplace Strategy & Products

Author: Ron Sebastian

Publisher: Maximum Press

Published: 2005

Total Pages: 180

ISBN-13: 9781931644297

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IBM's vision for the future of collaborative computing is realized in this guide to implementing the IBM Workplace for IT managers. An overview of the key product lines that implement the IBM Workplace vision, including Lotus Workplace, WebSphere Portal, Lotus Notes and Domino, and WebSphere Everyplace is also provided.


Transformative Design: Understanding the Principle, Processes and Products

Transformative Design: Understanding the Principle, Processes and Products

Author: Soozhee Low

Publisher: Lulu.com

Published: 2008-10-20

Total Pages: 195

ISBN-13: 1409239853

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The first Transformative Design text and resource for multi-disciplinary designers, individuals and companies seeking to understand and create transformative change or innovation. This resource provides insight and guidance into this unique realm. It delves into the essential principle and three approaches of transformation and also the transformative processes or steps that lead to the creations of unique transformative product outcomes. To accompany this resource is also insight into the author's own transformative experiences as a practicing designer and researcher of Transformative Design and how this knowledge can be applied as a model


Understanding Consumers of Food Products

Understanding Consumers of Food Products

Author: Lynn Frewer

Publisher: Woodhead Publishing

Published: 2006-12-22

Total Pages: 696

ISBN-13: 1845692500

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In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Food consumer behaviour is the result of various factors, including the motivations of different consumers, the attributes of specific foods, and the environment in which food choices occur. Recognising diversity between individual consumers, different stages of life, and different cultural contexts is increasingly important as markets become increasingly diverse and international.The book begins with a comprehensive introduction and analysis of the key drivers of consumer food choices, such as the environment and sensory product features. Part two examines the role of consumers' attitudes towards quality and marketing, and their views on food preparation and technology. Part three covers cultural and individual differences in food choice as well as addressing potentially influential factors such as age and gender. Important topics such as public health and methods to change consumers' preferences for unhealthy foods are discussed in part four. The final section concludes with advice on developing coherent safety policies and the consumers' responsibility for food production and consumption.Understanding consumers of food products is a standard reference for all those in the food industry concerned with product development and regulation. - Develop an understanding of buyer behaviour to assist developing successful products - Recognise the diversity between consumers and learn how to cater for their needs - Covers cultural and individual differences in food choice


Introduction to Business

Introduction to Business

Author: Lawrence J. Gitman

Publisher:

Published: 2024-09-16

Total Pages: 1455

ISBN-13:

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.


Consumer Perceptions, Understanding and Use of Product Related Environmental Information

Consumer Perceptions, Understanding and Use of Product Related Environmental Information

Author: Nordisk Ministerråd

Publisher: Nordic Council of Ministers

Published: 2004

Total Pages: 86

ISBN-13: 9289310502

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Product-related environmental information is an important policy instrument for a shift towards more sustainable consumption patterns, and such information helps consumers choose environmentally improved products. While ecolabeling has had a particularly strong breakthrough in Nordic markets, a number of other communication modes, such as environmental product declarations and producers' self-declared claims have been applied in both the consumer and business-to-business markets. This report comprises a summary of recent research on how Nordic consumers perceive, understand, and use product-related environmental information. A comprehensive literature review supplemented with expert interviews forms the foundation for this work. The report highlights well-researched areas and proposes areas where deeper knowledge and understanding is required. The research was conducted cooperatively between the International Institute for Industrial Environmental Economics (IIIEE) at Lund University in Sweden; the National Consumer Research Centre in Finland; and Environice in Iceland with the purpose to obtain and present a comprehensive picture of the situation in the Nordic countries.


CABology: Value of Cloud, Analytics and Big Data Trio Wave

CABology: Value of Cloud, Analytics and Big Data Trio Wave

Author: Nitin Upadhyay

Publisher: Springer

Published: 2018-06-22

Total Pages: 161

ISBN-13: 9811086753

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This uniquely accessible book helps readers use CABology to solve real-world business problems and drive real competitive advantage. It provides reliable, concise information on the real benefits, usage and operationalization aspects of utilizing the “Trio Wave” of cloud, analytic and big data. Anyone who thinks that the game changing technology is slow paced needs to think again. This book opens readers’ eyes to the fact that the dynamics of global technology and business are changing. Moreover, it argues that businesses must transform themselves in alignment with the Trio Wave if they want to survive and excel in the future. CABology focuses on the art and science of optimizing the business goals to deliver true value and benefits to the customer through cloud, analytic and big data. It offers business of all sizes a structured and comprehensive way of discovering the real benefits, usage and operationalization aspects of utilizing the Trio Wave.