Udder Health and Communication
Udder Health and Communication

Author: H. Hogeveen

Publisher: Springer Science & Business Media

Published: 2012-03-10

Total Pages: 396

ISBN-13: 9086867421

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In dairy industries throughout the world there is a desire to optimize udder health. An improved udder health will lead to improved animal welfare, improved production efficiency and a reduction of the use of antibiotics. To improve udder health, first of all, technical knowledge on issues such as treatment, milking, infectious pressure and host resistance is important. However, over the years we learned that knowledge alone is not enough: knowledge has to be used. And for knowledge to be used, farmers have to be motivated. This requires knowledge about motivation and communication. In this book, recent knowledge on technical udder health issues is combined with knowledge on motivation and communication. A large number of descriptions of mastitis control programs that are being carried out worldwide is combined with more specific studies. These are aimed at effective advising, motivation and communication strategies, economics, and technical studies on mastitis control and prevention. Therefore, this book provides an applied source of information for all that are willing to improve udder health.

Communication for Rural Innovation
Communication for Rural Innovation

Author: Cees Leeuwis

Publisher: John Wiley & Sons

Published: 2013-04-30

Total Pages: 376

ISBN-13: 1118688015

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This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.

Bovine Medicine
Bovine Medicine

Author: Peter Cockcroft

Publisher: John Wiley & Sons

Published: 2015-06-02

Total Pages: 676

ISBN-13: 1444336436

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Thoroughly updated to reflect recent changes in the industry, Bovine Medicine, 3rd Edition, offers practicing large animal veterinarians and veterinary students a comprehensive reference to core aspects of contemporary cattle health and husbandry. New edition of a classic text, featuring thoroughly rewritten text, with coverage shifted to the core aspects of everyday cattle practice Includes new focus on both applied skills and application of knowledge, along with many more full-colour illustrations than in previous editions Represents a toolkit of skills that will support the delivery of contemporary cattle practice Presents a seamless integration of information on husbandry, nutrition, and disease Written by a wide range of experts from around the world

Mastitis Control in Dairy Herds
Mastitis Control in Dairy Herds

Author: Roger William Blowey

Publisher: CABI

Published: 2010

Total Pages: 272

ISBN-13: 1845935500

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This is the second edition of the book, containing 16 chapters which focus on prevention and control of mastitis as well as on the different factors that lead to mastitis resulting in poor milk quality. The book contains two appendices, the first contains a liner line chart and the second contains parlour audit. An index is also provided.

Public Health Communication
Public Health Communication

Author: Claudia Parvanta

Publisher: Jones & Bartlett Learning

Published: 2017-03-22

Total Pages: 530

ISBN-13: 128414674X

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Designed for master’s level study, Public Health Communication: Critical Tools and Strategies will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined.

Mastitis in Dairy Cows, An Issue of Veterinary Clinics: Food Animal Practice
Mastitis in Dairy Cows, An Issue of Veterinary Clinics: Food Animal Practice

Author: Pamela L. Ruegg

Publisher: Elsevier Health Sciences

Published: 2012-07-28

Total Pages: 256

ISBN-13: 1455747963

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Current, important information on mastitis for all food animal practitioners! Topics will include new perspectives in mastitis control, treatment of clinical mastitis, antimicrobial resistance in mastitis pathogens, the role of diagnostic microbiology in mastitis control programs, update on control of Staph aureus and Strep ag, epidemiology and control of mycoplasma mastitis, managing environmental mastitis, mastitis vaccine strategies, using mastitis records and somatic cell count data, the role of the milking machine in mastitis control, stray voltage and milk quality, communicating and implementing udder health programs, and more!