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Author: Stephen Brown
Publisher: Routledge
Published: 2014-12-18
Total Pages: 402
ISBN-13: 1317453581
DOWNLOAD EBOOKA study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from various evaluative perspectives, both pro and con.
Author: Stephen Brown
Publisher: Routledge
Published: 2014-12-18
Total Pages: 362
ISBN-13: 131745359X
DOWNLOAD EBOOKA study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from various evaluative perspectives, both pro and con.
Author: Stella Tkatchova
Publisher: Springer
Published: 2017-09-19
Total Pages: 153
ISBN-13: 3662556693
DOWNLOAD EBOOKThis book analyzes the commercial space activities and commercialization processes of the last fifteen years and maps the future challenges that NewSpace companies will face developing commercial space markets. What is new and what has happened in these markets up till now? Is there a business case for private companies for commercial space? What are the targeted commercial space markets? Who are the future customers for commercial space transportation markets? How can NewSpace companies attract investors? Can we learn lessons from traditional space industries or other companies in other areas? In what way have the last fifteen years made a difference in the evolution of space markets? Is there a future for in-situ resource mining, space debris services, in-orbit satellite servicing and sub-orbital transportation? What are the lessons learned from ISS commercialization? In addition the reader will find a synopsis of several space transportation programs, commercial space markets, future Moon and Mars missions, in-situ resource exploitation concepts, space debris mitigation projects and sub-orbital commercial markets. Major lessons learned are identified, related to the attraction of first time customers and long term R&D funding, managing technological and market risks and developing new markets and applications.
Author: Bob Toben
Publisher: Bantam
Published: 1983
Total Pages: 188
ISBN-13: 9780553131291
DOWNLOAD EBOOKAuthor: Brian Burns
Publisher: McGraw Hill Professional
Published: 2009-12-18
Total Pages: 241
ISBN-13: 0071639683
DOWNLOAD EBOOKYour new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around—using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.
Author: Sean Carroll
Publisher: Penguin
Published: 2022-09-20
Total Pages: 305
ISBN-13: 0593186591
DOWNLOAD EBOOKINSTANT NEW YORK TIMES BESTSELLER “Most appealing... technical accuracy and lightness of tone... Impeccable.”—Wall Street Journal “A porthole into another world.”—Scientific American “Brings science dissemination to a new level.”—Science The most trusted explainer of the most mind-boggling concepts pulls back the veil of mystery that has too long cloaked the most valuable building blocks of modern science. Sean Carroll, with his genius for making complex notions entertaining, presents in his uniquely lucid voice the fundamental ideas informing the modern physics of reality. Physics offers deep insights into the workings of the universe but those insights come in the form of equations that often look like gobbledygook. Sean Carroll shows that they are really like meaningful poems that can help us fly over sierras to discover a miraculous multidimensional landscape alive with radiant giants, warped space-time, and bewilderingly powerful forces. High school calculus is itself a centuries-old marvel as worthy of our gaze as the Mona Lisa. And it may come as a surprise the extent to which all our most cutting-edge ideas about black holes are built on the math calculus enables. No one else could so smoothly guide readers toward grasping the very equation Einstein used to describe his theory of general relativity. In the tradition of the legendary Richard Feynman lectures presented sixty years ago, this book is an inspiring, dazzling introduction to a way of seeing that will resonate across cultural and generational boundaries for many years to come.
Author: Michael J. Sandel
Publisher: Farrar, Straus and Giroux
Published: 2012-04-24
Total Pages: 246
ISBN-13: 1429942584
DOWNLOAD EBOOKIn What Money Can't Buy, renowned political philosopher Michael J. Sandel rethinks the role that markets and money should play in our society. Should we pay children to read books or to get good grades? Should we put a price on human life to decide how much pollution to allow? Is it ethical to pay people to test risky new drugs or to donate their organs? What about hiring mercenaries to fight our wars, outsourcing inmates to for-profit prisons, auctioning admission to elite universities, or selling citizenship to immigrants willing to pay? In his New York Times bestseller What Money Can't Buy, Michael J. Sandel takes up one of the biggest ethical questions of our time: Isn't there something wrong with a world in which everything is for sale? If so, how can we prevent market values from reaching into spheres of life where they don't belong? What are the moral limits of markets? Over recent decades, market values have crowded out nonmarket norms in almost every aspect of life. Without quite realizing it, Sandel argues, we have drifted from having a market economy to being a market society. In Justice, an international bestseller, Sandel showed himself to be a master at illuminating, with clarity and verve, the hard moral questions we confront in our everyday lives. Now, in What Money Can't Buy, he provokes a debate that's been missing in our market-driven age: What is the proper role of markets in a democratic society, and how can we protect the moral and civic goods that markets do not honor and money cannot buy?
Author: Stuart Aitken
Publisher: Routledge
Published: 2013-09-13
Total Pages: 300
ISBN-13: 1317997409
DOWNLOAD EBOOKThis astute book initiates a broad discussion from a variety of different disciplines about how we place children nationally, globally and within development discourses. Unlike other books of its kind, it does not seek to dwell solely on the abiding complexities of local comparisons. Rather, it elaborates larger concerns about the changing nature of childhood, young people’s experiences, their citizenship and the embodiment of their political identities as they are embedded in the processes of national development and globalization. In particular, this book concentrates on three main issues: nation building and developing children, child participation and activism in the context of development, and globalization and children’s live in the context of what has been called "the end of development." These are relatively broad research perspectives that find focus in what the authors term "reproducing and developing children" as a key issue of national and global concern. They further argue that understanding children and reproduction is key to understanding globalization.
Author: Barbara Bigliardi
Publisher: Cambridge Scholars Publishing
Published: 2019-08-29
Total Pages: 244
ISBN-13: 1527539180
DOWNLOAD EBOOKThis volume deals with key issues of the space economy, defined as the full range of activities and the use of resources that create value and benefits for human beings in the course of exploring, researching, understanding, managing and utilizing space. These topics are treated from an economic perspective, with particular attention paid to the development of knowledge, as well as the set-up of technologies with high industrial impacts. The book, thus, provides a new and wider interpretation of the space economy, focusing on the (tangible) returns of the investments made in the space industry since the Space Race. It will particularly appeal to scholars, researchers and PhD students, as well as those in the space community.
Author: John Keel
Publisher:
Published: 2014-05-09
Total Pages: 288
ISBN-13: 9781499105506
DOWNLOAD EBOOKJohn Keel's "Strange Creatures From Time and Space," originally published in 1970 with artwork by Frank Frazetta, is a comprehensive encyclopedia of monsters from around the world, including: -Fantastic flying saucer occupants -True psychic phenomena -Phantom killers of people and livestock -The full story of West Virginia's man-bird, "Mothman" -The elusive "Bigfoot," Sasquatch, and Yeti -Giants of Minnesota and the Appalachians -Sea serpents and lake creatures -Vampires and werewolves -Angels and demons -The dangerous and enigmatic Men in Black (MIB) John A. Keel has been on the trail of weirdness for decades, investigating wild tales of alien abduction, hairy monsters, and mysterious entities that can terrify and even harm humans. He has become the top man in the field of the inexplicable. Keel actually has explanations for the unusual things he recounts - which have long left others baffled. In this mountain of way-out evidence, he sees a pattern and draws original, startling, and convincing conclusions. Keel was born in monster country - on a farm in Silver Lake, New York, home of one of America's native sea serpents. He began writing articles on UFOs in 1945, two years before the ufomania began. In 1952, he produced a Halloween broadcast from the Frankenstein Castle in Germany, and in 1954 he saw his first flying saucer while exploring the Upper Nile. For years, Keel wandered around Asia in search of the secrets of the occult. The last American to enter Tibet from the Indian side, Keel spent weeks tracking the Yeti. After having written many books and magazine articles, Keel remains an open-minded skeptic. There is no one better qualified to report on and interpret today's flood of "anti-rational" evidence than Keel.
