Virtual reference-today's fastest-expanding library service-raises many complex policy and implementation questions. Unfortunately, this service is in an early stage and experiences are limited. This groundbreaking volume combines the most current thinking and theory from experts and relates it to real-world virtual reference projects, studies, and findings from libraries across the nation. The editors have arranged the contributions into four distinct parts-Patrons of Digital Reference Services, Digital Reference Librarians, Digital Reference Services and Policies, and The Broader Context of Digital Reference-to highlight the users, staff, services, as well as societal, legal, and political environments within which digital reference services exist. The 13 chapters are based on presentations at the Virtual Reference Desk Conference, the nation's premier event for digital reference practitioners, that have been developed, updated, and refined for inclusion here. They cover design, operation, and marketing of services; user perceptions; training; personal interaction; policies; best practices and guidelines; user surveillance and privacy; and much more. Reference librarians, administrators, and information professionals will find these innovative ideas and practical experiences from the cutting-edge of virtual reference invaluable.
'The Virtual Reference Desk' is based on the peer-reviewed lead papers from the November 2004 virtual reference conference in Ohio. Divided into sections - management, evaluation and standards, technology, resources, research and policy - the book features chapters written by recognized leaders in the reference information field.
“If you want to understand the most immersive new communications medium to come along since cinema… I’d suggest starting with Mr. Bailenson’s [book].” —Wall Street Journal Virtual reality is able to effectively blur the line between reality and illusion, granting us access to any experience imaginable. These experiences, ones that the brain is convinced are real, will soon be available everywhere. In Experience on Demand, Jeremy Bailenson draws upon two decades spent researching the psychological effects of VR to help readers understand its upsides and possible downsides. He offers expert guidelines for interacting with VR, and describes the profound ways this technology can be put to use to hone our performance, help us recover from trauma, improve our learning, and even enhance our empathic and imaginative capacities so that we treat others and ourselves better.
We live in a wired world where 24/7 digital connectivity is increasingly the norm. Christian megachurch communities often embrace this reality wholeheartedly while more traditional churches often seem hesitant and overwhelmed by the need for an interactive website, a Facebook page and a twitter feed. This book accepts digital connectivity as our reality, but presents a vision of how faith communities can utilize technology to better be the body of Christ to those who are hurting while also helping followers of Christ think critically about the limits of our digital attachments. This book begins with a conversion story of a non-cell phone owning, non-Facebook using religion professor judgmental of the ability of digital tools to enhance relationships. A stage IV cancer diagnosis later, in the midst of being held up by virtual communities of support, a conversion occurs: this religion professor benefits in embodied ways from virtual sources and wants to convert others to the reality that the body of Christ can and does exist virtually and makes embodied difference in the lives of those who are hurting. The book neither uncritically embraces nor rejects the constant digital connectivity present in our lives. Rather it calls on the church to a) recognize ways in which digital social networks already enact the virtual body of Christ; b) tap into and expand how Christ is being experienced virtually; c) embrace thoughtfully the material effects of our new augmented reality, and c) influence utilization of technology that minimizes distraction and maximizes attentiveness toward God and the world God loves.
In Life Online, Annette Markham adopts an ethnographic approach to understanding Internet users by immersing herself in online reality. She finds that to understand how people experience the Internet, she must learn how to be embodied there.
Social web technologies present an often confusing array of options for answering user reference questions. Applying 20 years’ experience as a reference librarian working through the development of virtual reference and the integration of new tools and technologies into the industry, Thomsett-Scott lays out how libraries are using vendor...
Reaching Diverse Audiences with Virtual Reference and Instruction: A Practical Guide for Librarians is designed to help new and experienced librarians with practical advice for teaching and serving diverse audiences using a mix of new technologies and old-school librarianship. Just as today’s library users come from different backgrounds and experiences, and range from the tech-averse to internet-savvy, there’s no one-size-fits all method for effectively teaching information literacy or providing reference and research assistance! The guidebook aims to provide a range of options that can be adapted for your community’s needs, and includes advice for reaching many kinds of learners with virtual technologies for reference and instruction. Topics covered include how to: Identify and assess the needs of diverse communities Make the most of online reference services Implement and incorporate online teaching tools into your practice Develop and evaluate goals, objectives, and outcomes for teaching & services Though this book is predominantly aimed at the academic librarian, other sections on identifying and assessing community needs, managing virtual reference, and evaluating the effectiveness of library services are applicable for librarians in public, school, academic, and all types of libraries! In short, this is a one-stop shop for librarians who are seriously considering how to leverage new technologies to meet their community’s needs—this guide walks through planning, implementing, managing, and evaluating teaching and reference services, and teaches the skills required to meet the needs of a diverse range of library users.
Provides librarians with the resources needed to help their patrons use virtual reference sources, with hands-on learning activities, exercises, and assessment tools.
Design and deliver traditional reference services in new and innovative ways Librarians work in an environment of constant change created by new technology, budget restraints, inflationary costs, and rising user expectations. New Directions in Reference examines how they can use new and innovative methods to design and deliver traditional reference services in a wide range of settings. The book’s contributors relate first-hand experiences in libraries large and small, public and academic, and urban and rural dealing with a variety of changes, including virtual reference, music reference, self-service interlibrary loan, e-mail reference, and copyright law. Change isn’t new to libraries but the accelerated pace of change is. Traditional lines that have existed between library departments have been erased and traditional notions about general and specialized reference services have been reconsidered. New Directions in Reference documents how librarians are re-thinking their roles and responsibilities to keep pace with the ongoing process of evolution that borders on revolution. New Directions in Reference examines: the skills needed to manage and evaluate virtual reference services the basics of modern copyright law and the Digital Millennium Copyright Act (DMCA) the changes in users, sources, and modes of access in music reference services the use of interlibrary loan management software that allows patrons to request, track, and renew borrowed materials online the “Ask-A-Librarian” e-mail reference service the Government Printing Office and government information online and much more! New Directions in Reference also includes case studies involving the new Martin Luther King Jr. Library in San Jose, California, and the impact of Personal Digital Assistants (PDAs) in providing references services for medical libraries. This important book is an essential professional resource for public, academic, and special librarians, especially those providing reference services.
A state-of-the-art guide to virtual reference services! This essential book provides a snapshot of virtual reference (VR) services in all kinds of library settings and discusses the issues, trends, and practices involved in offering this kind of service. The chapters go beyond descriptions of services to offer practical advice and suggestions for product selection, policy setting, technical support, collaborative efforts, staffing, training, marketing, budgeting, evaluation, and administration. Case studies, relevant Web sites, and vendor information are included. An ample selection of tables, figures, and illustrations makes important information easy to access and understand. From the editors: “The purpose of this book is to describe the state of the art in virtual reference services, by which we mean real-time, interactive reference service with a librarian, offered online via chat or videoconferencing. Significant players in virtual reference services have prepared chapters for this book. Some of these address virtual reference as a service trend. Others describe services in a variety of settings, including public, academic, and special libraries. Some focus on one aspect of virtual reference, such as statistics/evaluation, policy setting, or the reference interaction. Our intent is to provide an opportunity for reflection on the impact of virtual reference services on librarians, clients, and libraries, as well as to offer a glimpse of the future.” Virtual Reference Services: Issues and Trends addresses topics that will help institutions and VR professionals provide more effective services. Chapters focus on: the principles and concepts of continuous quality improvement (CQI) for virtual reference, such as the Kano Model of user satisfaction—and how it can help libraries improve their VR services a case study of the adoption of VR service at the Suffolk Cooperative Library System in New York, with emphasis on the benefits of maintaining a user-centered perspective to help inform decisions about procedures and services staff selection, structuring the work environment, scheduling, and other VR issues at a large university library collaborative VR services in the state of New Jersey and the development of the “Q and A NJ” initiative and the experiences of two participating public libraries the development and testing of innnovative software developed through a partnership with a high tech company statewide and regional VR collaboration in Florida, with a comprehensive and detailed overview of that state's VR initiatives post-implementation issues such as high call volume, difficult users, training and quality assessment, and service improvement a report from a medical/dental library participating in a multitype library collaborative VR service—with insights on budgeting, training, administration/coordination, morale, marketing, user reaction, and how a health sciences library contributes to (and benefits from) this kind of initiative VR services at The Boeing Corporation a model and framework for collecting and making use of statistical data in a VR service, with AskERIC's implementation as an example the nature of the user-librarian VR interaction, with an insightful analysis of chat transcripts from Carnegie Mellon University how users interact with various services offered on library Web pages, with an illuminating comparison of the use of the library Web site search tool at Southern Illinois University-Carbondale vs. the use of the VR service available on that site
