The Tao of Twitter
The Tao of Twitter

Author: Mark W. Schaefer

Publisher:

Published: 2011

Total Pages: 104

ISBN-13: 9780615437323

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It's time to take the mystery out of Twitter. Twitter may be the most powerful business and personal networking platform ever created but it remains a frustrating, strange world for most people.The Tao of Twitter is a path, a majestic random synergy with the potential to change your business and your life forever -- if you know the way!This is a book designed for busy people who can't spend hours in experimentation and research trying to find success. In one hour you will know enough strategies, tactics, and time-savers to create an effective presence on Twitter that will result in meaningful and measurable benefits.Through colorful examples and easy-to-follow, non-technical language, college educator and renowned marketing expert Mark Schaefer teaches you:> Secrets to building influence on Twitter> The formula behind every Twitter success> Applying Twitter for competititve advantage> A daily Twitter regimen> Specific business and personal benefits> 15 Ways to attract targeted followers... plus hundreds of fresh ideas that will make Twitter fun and profitable. Jump-start your journey toward social media success by learning the Tao of Twitter!

The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time
The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time

Author: Mark Schaefer

Publisher: McGraw Hill Professional

Published: 2012-07-24

Total Pages: 179

ISBN-13: 0071802193

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It’s time to take the mystery out of Twitter You’re busy and don’t have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph, there is a well-defined success formula. This is The Tao of Twitter . . . a path, a majestic random synergy that holds the potential to impact your daily life . . . if you know that way! Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience that wants to connect to you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning, and following, The Tao of Twitter!

The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time
The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time

Author: Mark Schaefer

Publisher: McGraw-Hill Education

Published: 2014-08-14

Total Pages: 224

ISBN-13: 9780071841153

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The Definitive Guide to Twitter Success Fully Updated and Expanded FEATURING new statistics, strategies, and case studies You're busy and you don't have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer's bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph is a well-defined success formula. This is The Tao of Twitter: a path that holds the potential to improve your daily life at work and at home . . . if you know the way. Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience who wants to connect with you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning--and following--The Tao of Twitter!

The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time
The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time

Author: Mark Schaefer

Publisher: McGraw Hill Professional

Published: 2014-08-01

Total Pages: 225

ISBN-13: 0071839356

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The Definitive Guide to Twitter Success Fully Updated and Expanded FEATURING new statistics, strategies, and case studies You're busy and you don't have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer's bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph is a well-defined success formula. This is The Tao of Twitter: a path that holds the potential to improve your daily life at work and at home . . . if you know the way. Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience who wants to connect with you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning--and following--The Tao of Twitter!

All the Facts
All the Facts

Author: James W. Cortada

Publisher: Oxford University Press

Published: 2016-03-16

Total Pages: 657

ISBN-13: 0190460687

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All the Facts presents a history of the role of information in the United States since 1870, when the nation began a nearly 150-year period of economic prosperity and technological and scientific transformations. James Cortada argues that citizens and their institutions used information extensively as tools to augment their work and private lives and that they used facts to help shape how the nation evolved during these fourteen decades. He argues that information's role has long been a critical component of the work, play, culture, and values of this nation, and no more so than during the twentieth century when its function in society expanded dramatically. While elements of this story have been examined by thousands of scholars---such as the role of radio, newspapers, books, computers, and the Internet, about such institutions as education, big business, expanded roles of governments from town administration to the state house, from agriculture to the services and information industries---All the Facts looks at all of these elements holistically, providing a deeper insight into the way the United States evolved over time. An introduction and 11 chapters describe what this information ecosystem looked like, how it evolved, and how it was used. For another vast layer of information about this subject the reader is directed to the detailed bibliographic essay in the back of this book. It includes a narrative history, case studies in the form of sidebars, and stories illustrating key points. Readers will find, for example, the story of how the US postal system helped create today's information society, along with everything from books and newspapers to TV, computers, and the Internet. The build-up to what many today call the Information Age took a long time to achieve and continues to build momentum. The implications for the world, and not just for the United States, are as profound as any mega-trend one could identify in the history of humankind. All the Facts presents this development thoroughly in an easy-to-digest format that any lover of history, technology, or the history of information and business will enjoy.

Social Media
Social Media

Author: K.M Shrivastava

Publisher: Sterling Publishers Pvt. Ltd

Published: 2013

Total Pages: 289

ISBN-13: 8120792092

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"Social media is everywhere you go and it is here to stay! But are you ready for it? Social media is a powerful means to achieve success in your businesses. But, like all communication mediums, social media has attributes that need to be tapped in specific and relevant situations. It can help you build a reputation and it is useful in crisis communication. But, at the same time, if you don’t know what you are doing it can be a waste of time and can create a crisis situation too. Businesses, news organisations and governments have started developing social-media policies and guidelines for its proper use. This book attempts to put together varied aspects of social media, focusing on its tremendous potential for the growth of a business and its appropriate and legal use. With real-world examples of guiding principles of big companies, and an in-depth coverage of the most-happening social networks, this is a great read for business leaders, policy makers and, of course, students of communication. "

How to Influence Your Audience with Blogs and Twitter EBOOK BUNDLE
How to Influence Your Audience with Blogs and Twitter EBOOK BUNDLE

Author: Mark Schaefer

Publisher: McGraw Hill Professional

Published: 2013-09-20

Total Pages: 596

ISBN-13: 0071808639

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THREE E-BOOKS IN ONE Return on Influence Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through: In-depth explanations of the sources of online influence—and how they can work for or against you Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn An insider’s look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone Practical, actionable tips to increase your own personal power and online influence More than a dozen original social influence marketing case studies “Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!” —Brian Solis, author of The End of Business as Usual The Tao of Twitter You’re busy and don’t have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience that wants to connect to you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Born to Blog Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch

Social Media
Social Media

Author: Kelli S. Burns

Publisher: Bloomsbury Publishing USA

Published: 2017-03-20

Total Pages: 420

ISBN-13: 1440843562

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Social media is arguably one of the most powerful technology-enabled innovations since the Internet itself. This single-volume book provides a broad and easily understandable discussion of the evolution of social media; related problems and controversies, especially for youth; key people and organizations; and useful social media data. Social media is an integral part of people's lives. More than half of the world's 2.4 billion Internet users sign in to a social network regularly—a figure that continues to grow. More than half of online adults now use two or more social media sites; 71 percent of Internet users are on Facebook. This book surveys the history of social media, addresses the power of social media for positive change, describes the problems and controversies social media have caused, and suggests potential solutions to these issues. Geared toward students and general readers, this accessibly written book covers such topics as the link between social media and body image, the psychological affects of social media use, online conversations about sexual assault, corporate use of social media data, political campaigning through social media, fan tweeting during television shows, and crisis communication through social media. Readers will also gain insights into the range of serious problems related to social media, including privacy concerns, social media addiction, social media hoaxes and scams, the pressure to project an ideal self, the curation of content presented on social media, cyberbullying, sexting, Facebook depression and envy, online shaming, and the impact of social media use on communication skills.

Engaging 21st Century Writers with Social Media
Engaging 21st Century Writers with Social Media

Author: Bryant, Kendra N.

Publisher: IGI Global

Published: 2016-08-23

Total Pages: 331

ISBN-13: 1522505636

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Basic composition courses have become a fundamental requirement for the major of university degrees available today. These classes allow students to enhance their critical thinking, writing, and reading skills; however, frequent use of technology and online activity can be detrimental to students’ comprehension. Engaging 21st Century Writers with Social Media is a pivotal reference source for the latest research on the integration of social media platforms into academic writing classes, focusing on how such technology encourages writing and enables students to grasp basic composition skills in classroom settings. Highlighting emerging theoretical foundations and pedagogical practices, this book is ideally designed for educators, upper-level students, researchers, and academic professionals.

Follow Me! Creating a Personal Brand with Twitter
Follow Me! Creating a Personal Brand with Twitter

Author: Sarah-Jayne Gratton

Publisher: John Wiley & Sons

Published: 2012-08-07

Total Pages: 290

ISBN-13: 1118336348

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Twitter boasts more than 100 million active users, making the social media site an indisputably powerful marketing platform. This book shows how you can make the most of Twitter as a tool for creating a personal brand.