Winning the Story Wars
Winning the Story Wars

Author: Jonah Sachs

Publisher: Harvard Business Press

Published: 2012-06-19

Total Pages: 276

ISBN-13: 1422143570

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Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.

Wojtek
Wojtek

Author: Alan Pollock Alan

Publisher:

Published: 2019-05

Total Pages: 32

ISBN-13: 9781910646410

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View more details of this book at www.walkerbooks.com.au

War Stories
War Stories

Author: Gordon Korman

Publisher: Scholastic Inc.

Published: 2020-07-21

Total Pages: 212

ISBN-13: 1338290215

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From the #1 New York Times bestselling author of Restart, a story of telling truth from lies -- and finding out what being a hero really means. There are two things Trevor loves more than anything else: playing war-based video games and his great-grandfather Jacob, who is a true-blue, bona fide war hero. At the height of the war, Jacob helped liberate a small French village, and was given a hero's welcome upon his return to America.Now it's decades later, and Jacob wants to retrace the steps he took during the war -- from training to invasion to the village he is said to have saved. Trevor thinks this is the coolest idea ever. But as they get to the village, Trevor discovers there's more to the story than what he's heard his whole life, causing him to wonder about his great-grandfather's heroism, the truth about the battle he fought, and importance of genuine valor.

When Books Went to War
When Books Went to War

Author: Molly Guptill Manning

Publisher: Houghton Mifflin Harcourt

Published: 2014-12-02

Total Pages: 315

ISBN-13: 0544535170

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This New York Times bestselling account of books parachuted to soldiers during WWII is a “cultural history that does much to explain modern America” (USA Today). When America entered World War II in 1941, we faced an enemy that had banned and burned 100 million books. Outraged librarians launched a campaign to send free books to American troops, gathering 20 million hardcover donations. Two years later, the War Department and the publishing industry stepped in with an extraordinary program: 120 million specially printed paperbacks designed for troops to carry in their pockets and rucksacks in every theater of war. These small, lightweight Armed Services Editions were beloved by the troops and are still fondly remembered today. Soldiers read them while waiting to land at Normandy, in hellish trenches in the midst of battles in the Pacific, in field hospitals, and on long bombing flights. This pioneering project not only listed soldiers’ spirits, but also helped rescue The Great Gatsby from obscurity and made Betty Smith, author of A Tree Grows in Brooklyn, into a national icon. “A thoroughly engaging, enlightening, and often uplifting account . . . I was enthralled and moved.” — Tim O’Brien, author of The Things They Carried “Whether or not you’re a book lover, you’ll be moved.” — Entertainment Weekly

Russia
Russia

Author: Gregory Carleton

Publisher: Harvard University Press

Published: 2017-04-24

Total Pages: 240

ISBN-13: 067497848X

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No nation is a stranger to war, but for Russians war is a central part of who they are. Their “motherland” has been the battlefield where some of the largest armies have clashed, the most savage battles have been fought, the highest death tolls paid. Having prevailed over Mongol hordes and vanquished Napoleon and Hitler, many Russians believe no other nation has sacrificed so much for the world. In Russia: The Story of War Gregory Carleton explores how this belief has produced a myth of exceptionalism that pervades Russian culture and politics and has helped forge a national identity rooted in war. While outsiders view Russia as an aggressor, Russians themselves see a country surrounded by enemies, poised in a permanent defensive crouch as it fights one invader after another. Time and again, history has called upon Russia to play the savior—of Europe, of Christianity, of civilization itself—and its victories, especially over the Nazis in World War II, have come at immense cost. In this telling, even defeats lose their sting. Isolation becomes a virtuous destiny and the whole of its bloody history a point of pride. War is the unifying thread of Russia’s national epic, one that transcends its wrenching ideological transformations from the archconservative empire to the radical-totalitarian Soviet Union to the resurgent nationalism of the country today. As Putin’s Russia asserts itself in ever bolder ways, knowing how the story of its war-torn past shapes the present is essential to understanding its self-image and worldview.

War Story
War Story

Author: Steven V. Elliott

Publisher: Tyndale Momentum, the nonfiction

Published: 2019

Total Pages: 321

ISBN-13: 1496429915

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"Everyone knows about Pat Tillman, the hero who didn't come home after a tragic encounter with friendly fire in Afghanistan. Aftermath is the untold story of what happened in the accident's wake--and the fall and unlikely redemption of Steven Elliot, a fellow soldier behind the bullets that killed Tillman. Though Elliott was only a young man in his first gunfight, following his superior officer's direction, the shame and regret over his actions wrecked his life. In the years that followed, he suffered from PTSD, depression, and alcohol addiction--and saw no way out beyond suicide. But then a supernatural encounter with God changed everything, restored his broken marriage, and set him on the path to a new mission of helping veterans through the trauma that too often comes in the aftermath of their service. A story of war and faith, love and tragedy, and ultimate healing"--

Ghosts of War
Ghosts of War

Author: Ryan Smithson

Publisher: Harper Collins

Published: 2009-04-09

Total Pages: 188

ISBN-13: 0061852155

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In this extraordinary and harrowing memoir, follow one GI’s tour of duty as Ryan Smithson brings readers inside a world that few understand. This is no ordinary teenager’s story. Instead of opting for college life, Ryan Smithson joined the Army Reserve when he was seventeen. Two years later, he was deployed to Iraq as an Army engineer. His story—and the stories of thousands of other soldiers—is nothing like what you see on CNN or read about in the New York Times. This unforgettable story about combat, friendship, fear, and a soldier’s commitment to his country peels back the curtain on the realities of war in a story all Americans should read.

The Word War
The Word War

Author: Thomas C. Sorensen

Publisher:

Published: 1968

Total Pages: 360

ISBN-13:

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Evaluation of the efforts of the U.S. Government to influence world opinion, based on the author's years of service with the U.S. Information Agency in the 1950's.

War of the Rats
War of the Rats

Author: David L. Robbins

Publisher: Bantam

Published: 2009-12-16

Total Pages: 514

ISBN-13: 0307575373

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For six months in 1942, Stalingrad is the center of a titanic struggle between the Russian and German armies—the bloodiest campaign in mankind's long history of warfare. The outcome is pivotal. If Hitler's forces are not stopped, Russia will fall. And with it, the world.... German soldiers call the battle Rattenkrieg, War of the Rats. The combat is horrific, as soldiers die in the smoking cellars and trenches of a ruined city. Through this twisted carnage stalk two men—one Russian, one German—each the top sniper in his respective army. These two marksmen are equally matched in both skill and tenacity. Each man has his own mission: to find his counterpart—and kill him. But an American woman trapped in Russia complicates this extraordinary duel. Joining the Russian sniper's cadre, she soon becomes one of his most talented assassins—and perhaps his greatest weakness. Based on a true story, this is the harrowing tale of two adversaries enmeshed in their own private war—and whose fortunes will help decide the fate of the world.

Notes for a War Story
Notes for a War Story

Author: Gipi

Publisher: Macmillan

Published: 2007-08-07

Total Pages: 180

ISBN-13: 9781596432611

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" ... an astonishing urban fable of life in a lawless, war-torn nation, heightened by the uncanny artwork of Italy's maestro graphic novel author."--Front inside flap.