Start at the End

Start at the End

Author: Matt Wallaert

Publisher: Penguin

Published: 2019-06-11

Total Pages: 258

ISBN-13: 0525534423

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Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier. Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live. This is an essential roadmap for building products that matter--and changing behavior for the better.


The Start of the End of it All

The Start of the End of it All

Author: Carol Emshwiller

Publisher:

Published: 1991

Total Pages: 224

ISBN-13:

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Eighteen stories deal with alien worlds, extraterrestrial invaders, crossbreeds, animals, and lonely city-dwellers.


The End We Start From

The End We Start From

Author: Megan Hunter

Publisher: Penguin

Published: 2017-11-07

Total Pages: 89

ISBN-13: 0735235031

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**NOW A MAJOR MOTION PICTURE STARRING JODIE COMER, EXECUTIVE PRODUCED BY BENEDICT CUMBERBATCH, AND WRITTEN BY ALICE BIRCH (NORMAL PEOPLE)** “The End We Start From by Megan Hunter is a short, concentrated book—a shot of distilled story, like the pulp of a tale boiled to a thick spiced paste. . . . With passages from mythology interspersed with its imagined future, the book is engrossing, compelling and finally hopeful.” —Naomi Alderman, author of The Power “The End We Start From is a beautifully spare, haunting meditation on the persistence of life after catastrophe. I loved it.” —Emily St. John Mandel, author of Station Eleven Longlisted for the 2018 Aspen Words Literary Prize Finalist for the Barnes & Noble 2017 Discover Great New Writers Award An indelible and elemental debut—a lyrical vision of the strangeness and beauty of new motherhood, and a tale of endurance in the face of unimaginable change. In the midst of a mysterious environmental crisis, as London is submerged below flood waters, a woman gives birth to her first child, Z. Days later, the family is forced to leave their home in search of safety. As they move from place to place, shelter to shelter, their journey traces both fear and wonder as Z's small fists grasp at the things he sees, as he grows and stretches, thriving and content against all the odds. This is a story of new motherhood in a terrifying setting: a familiar world made dangerous and unstable, its people forced to become refugees. Startlingly beautiful, Megan Hunter's The End We Start From is a gripping novel that paints an imagined future as realistic as it is frightening. And yet, though the country is falling apart around them, this family's world—of new life and new hope—sings with love.


Last Lecture

Last Lecture

Author: Perfection Learning Corporation

Publisher: Turtleback

Published: 2019

Total Pages:

ISBN-13: 9781663608192

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The End of Our Story

The End of Our Story

Author: Meg Haston

Publisher: HarperCollins

Published: 2017-04-04

Total Pages: 193

ISBN-13: 0062335790

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Every love story has a breaking point... From the author of Paperweight comes the star-crossed romance of two high school friends in a tale rife with deeply buried secrets and shocking revelations. BEFORE: Bridge and Wil have been entangled in each other’s lives for years. Under the white-hot Florida sun, they went from kids daring each other to swim past the breakers to teenagers stealing kisses between classes. But when Bridge betrayed Wil during their junior year, she shattered his heart and their relationship along with it. AFTER: When Wil’s family suffers a violent loss, and Bridge rushes back to Wil’s side. As they struggle to heal old wounds and start falling for each other all over again, Bridge and Wil discover just how much has changed in the past year. Though they once knew each other’s every secret, they aren’t the same people they used to be. Bridge can’t imagine life without Wil, but sometimes love isn’t enough. Can they find their way back to each other, or will this be the end of their story?


The Dark Forest

The Dark Forest

Author: Cixin Liu

Publisher: Tor Books

Published: 2015-08-11

Total Pages: 513

ISBN-13: 1466853433

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The inspiration for the Netflix series 3 Body Problem! Over 1 million copies of the Three-Body Problem series sold in North America PRAISE FOR THE THREE-BODY PROBLEM SERIES: “A mind-bending epic.”—The New York Times • “War of the Worlds for the 21st century.”—The Wall Street Journal • “Fascinating.”—TIME • “Extraordinary.”—The New Yorker • “Wildly imaginative.”—Barack Obama • “Provocative.”—Slate • “A breakthrough book.”—George R. R. Martin • “Impossible to put down.”—GQ • “Absolutely mind-unfolding.”—NPR • “You should be reading Liu Cixin.”—The Washington Post The Dark Forest is the second novel in the groundbreaking, Hugo Award-winning series from China's most beloved science fiction author, Cixin Liu. In The Dark Forest, Earth is reeling from the revelation of a coming alien invasion-in just four centuries' time. The aliens' human collaborators may have been defeated, but the presence of the sophons, the subatomic particles that allow Trisolaris instant access to all human information, means that Earth's defense plans are totally exposed to the enemy. Only the human mind remains a secret. This is the motivation for the Wallfacer Project, a daring plan that grants four men enormous resources to design secret strategies, hidden through deceit and misdirection from Earth and Trisolaris alike. Three of the Wallfacers are influential statesmen and scientists, but the fourth is a total unknown. Luo Ji, an unambitious Chinese astronomer and sociologist, is baffled by his new status. All he knows is that he's the one Wallfacer that Trisolaris wants dead. The Three-Body Problem Series The Three-Body Problem The Dark Forest Death's End Other Books by Cixin Liu Ball Lightning Supernova Era To Hold Up the Sky The Wandering Earth A View from the Stars At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.


The Start of the End of it All

The Start of the End of it All

Author: Carol Emshwiller

Publisher:

Published: 1991

Total Pages: 228

ISBN-13:

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Eighteen stories deal with alien worlds, extraterrestrial invaders, crossbreeds, animals, and lonely city-dwellers.


Start at the End

Start at the End

Author: Dan Bigham

Publisher:

Published: 2022-03-31

Total Pages: 272

ISBN-13: 9781802790733

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Explains the power of applying reverse-engineering to all areas of your life, from a cycling champion who has proven its success.


It Starts with Us

It Starts with Us

Author: Colleen Hoover

Publisher: Simon and Schuster

Published: 2022-10-18

Total Pages: 336

ISBN-13: 1668001225

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PREVIOUS BOOK IN SERIES: IT ENDS WITH US, ISBN 9781501110368. Before 'It Ends with Us', it started with Atlas. Colleen Hoover tells fan favourite Atlass side of the story and shares what comes next in this long-anticipated sequel to the glorious and touching (USA TODAY) 'It Ends With Us'.


All Positive Action Starts with Criticism

All Positive Action Starts with Criticism

Author: Sacha la Bastide-van Gemert

Publisher: Springer

Published: 2015-01-16

Total Pages: 393

ISBN-13: 9401793344

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This study provides a historical analysis of Freudenthal’s didactic ideas and his didactic career. It is partly biographical, but also contributes to the historiography of mathematics education and addresses closely related questions such as: what is mathematics and where does it start? Which role does mathematics play in society and what influence does it have on the prevailing views concerning its accompanying didactics?. Hans Freudenthal (1905–1990), professor in mathematics, scientist, literator, but above all mathematics-educator, was inextricably linked to the changes which took place in mathematics education and didactics during the second half of the last century. His diversity as a scientist and his inexhaustible efforts to establish the didactics of mathematics as a seriously pursued science, made Freudenthal's influence in this area considerable. He foresaw an essential, practical role for mathematics in everyone’s life, encouraging students to discover and create mathematics themselves, instead of imposing a ready-made mathematical system. The theory of mathematics education thus developed in the Netherlands would gain world fame in the following decades. Today, in the light of the discussions about mathematics education, in which the call for `genuine’ mathematics instead of the so-called 'kindergarten'-mathematics can be heard, Freudenthal's approach seems to be passé. However, the outcome of this study (which is mainly based on documents from Freudenthal’s vast personal archive) shows a more refined picture. The direct identification of 'kindergarten'-mathematics with Freudenthal’s view on mathematics education is not justified. 'Realistic mathematics' as advocated by Freudenthal includes more than just a practical introductory and should, among other things, always aim at teaching 'genuine' mathematics in the end.