With sage advice on adding some laughter to oral presentations, this master guide to using humor in speeches teaches the tact and timing necessary for dropping successful one-liners. All speaking occasions can benefit from a little levity, and the right quip at the right time can put both the speaker and his or her audience at ease. The book is organized alphabetically so the speaker can easily find the right joke or piece of speaking advice; the entries under "G," for example, include graduation speeches, dealing with glitches, and grabbing an audience. With the hundreds of jokes and expert advice in this collection, novices and more experienced speakers can add polish to their presentations and effectively open the ears of their listeners.
“Litt is a funny and skillful storyteller… While the first half of the book is enjoyable, the second half is masterly, rising to a crescendo that is as rousing as, well, a particularly inspiring campaign speech.” — New York Times Book Review “Graceful, instructive, wry speechwriter memoirs like Litt’s are the exception rather than the norm. . . . Thanks, Obama will join the ranks of lasting works about the texture of political life, and of coming-of-age accounts by staffers who grow up personally and politically at the same time.” — The Atlantic “His time [in the White House] was as ‘hopey changey’ as advertised—with a little bit of absurdity and humor added into the mix.” — Elle, Best of the Month “Serve[s] as a more devastating indictment of the current administration than a campaign-style book ever could . . . limber, funny and illuminating.” — New Republic “Highly entertaining . . . much more than a scrapbook of Beltway gossip and Obama idolatry.” — Pacific Standard “Irresistibly charming . . . Litt minted his star converting world affairs into jokes. The translation of satire back to sincerity is trickier to pull off, and lands with its own undeniable grace.” — Slate “Litt is a skilled storyteller with a keen sense of humor and unique experiences and insight to draw upon.” — Bustle “Litt also offers both humor and optimism, two things many of us sorely need these days.” — Bustle, Best of the Month “What Litt understands and what Thanks, Obama makes clear may very soon be forgotten: The finest presidential speeches can heal the nation.” — Paste Magazine “A thoughtful and funny account of life as a minnow surrounded by Washington’s self-important whales . . . ranks with other classics from former White House speechwriters, such as Peggy Noonan’s What I Saw at the Revolution.” — USA Today, *** 1/2 “Funny and unexpectedly moving . . . a powerful reminder that true fulfillment can come from wielding even the smallest bit of influence on behalf of those who have none.” — Washington Monthly “A fast, funny ride through the halls of power.” — Kirkus “Veering between tragedy and comedy, between self-doubt and hubris, Litt vividly recreates a period during which he saw his words sometimes become the words of a nation.” — Publishers Weekly “By turns moving and hilarious, David Litt’s rollicking account of his journey from campaign field grunt to presidential speechwriter is an irresistible read.” — David Axelrod, former Senior Advisor to Barack Obama and author of Believer: My Forty Years in Politics “David Litt has done the impossible: written a smart, insightful, and funny White House memoir you don’t have to be a political junkie to love. Even better, he takes us back to a saner more compassionate time when our president liked to read.” — Judd Apatow “Terrific—part first-hand story about being inspired by a cultural icon, part how-to manual for getting involved in politics and making change. Thanks, Obama is a hysterical, pithy, and heartfelt trip down memory lane. And boy, do we need it.” — Keegan-Michael Key “David Litt is brilliant. I’ve gotten to witness firsthand some of the work he did for President Obama at past White House Correspondents Dinners and it’s always intelligent, razor sharp and hilarious.” — Billy Eichner “An outstanding, hilarious, and precise memoir . . . I laughed again and again. This is an excellent account of what it felt like to work for the Second to Last President of The United States.” — John Mulaney, co-creator and star of Oh, Hello “Don’t be fooled by the self-deprecating narrator, this portrait of a young speechwriter is filled with wit, wisdom, and a loving touch. David’s labors remind of us a not-so-distant past when words mattered. If I was a simpleton and a book critic, I’d say thumbs up.” — Matt Walsh, HBO’s Veep “David Litt is a natural storyteller and an absolute joy.” — Tig Notaro, author of I’m Just a Person “Thanks, Obama is a wonderful book for the same reasons David Litt’s speeches for the White House were wonderful: it’s well-written, it’s funny, it tells us exactly what we’re curious about, and. . . it reminds us that a great president galvanizes not only his staff but his country.” — Anne Fadiman, author of Ex Libris “Funny and warm, David Litt knows how to make people laugh regardless of their political affiliation.” — Mike Birbiglia, author of Sleepwalk With Me: And Other Painfully True Stories “A magnificent memoir on the Obama presidency. You’ll walk away with another kind of hope that’s needed now more than ever: the belief that a government can actually do some good.” — Adam Grant, author of Originals and coauthor of Option B “A talented (and very funny) speechwriter, David will make you laugh. He’ll make you miss Obama more than you do already. Most of all, he’ll renew your faith in the politics of hope.” — Stephanie Cutter, former deputy campaign manager for Barack Obama
The Political Speechwriter's Companion: A Guide for Writers and Speakers guides students through a systematic “LAWS” approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember; anecdotes that make listeners laugh and cry; wit that pokes fun at opponents but also shows their own lighter side; and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.
This practical guide to the effective use of humor in public speeches and presentations includes step-by-step directions for telling jokes, working the audience, dealing with stage fright, and more. Also contains a special section on handling a host of surprising situations, from angry audiences to extreme temperatures, plus extensive coverage of roasts.
“A practical text for helping anyone develop the ability to speak and become more effective.” —Terrence J. McCann, Toastmasters International “A how-to classic.” —The Washington Post With more than 65,000 copies sold in two editions and recommended by Forbes and U.S. News & World Report,this newly updated and expanded guide offers sound advice on every aspect of researching, writing, and delivering an effective speech. Filled with meaningful anecdotes, compelling examples, and practical advice, this accessible guide will help you speak with confidence and authority. Speechwriter and coach Joan Detz covers everything from the basics to the finer points of speaking with passion, persuasion, and style. Topics include: Assessing your audience Researching your subject—and deciding what to leave out Keeping it simple Using imagery, quotations, repetition, and humor Special-occasion speeches Speaking to international audiences Using Power Point and other visual aids And many more Updated to include new examples and the latest technology, as well as a section on social media, this is a time-saving, success-boosting must-have for anyone who writes and delivers speeches, whether they are novices or experienced veterans at the podium.
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office. This comprehensive handbook reveals essentially everything the American public wants to know about political campaigns. The two-volume set begins with a historical overview, then goes on to investigate campaigns from a variety of perspectives that shed light on how they work and why. Readers will discover how campaigns are run, how they're covered by the media, how they influence government, and how various interest groups and demographics play a part in the system. The contributors—who include academics, elected officials, journalists, and campaign professionals—offer new data, interviews, and analysis in a style that will prove fresh, accessible, and engaging for everyone from college students to political junkies. They offer the inside scoop on types of campaign media—for example, TV spots, debates, and social media—and on message variables such as language, humor, and evidence. Groups of voters like women and youth are examined, and the work also discusses theories of campaigning such as agenda-setting, issue ownership, the Elaboration Likelihood Model, and the Theory of Reasoned Action. Scandal in American political campaigns, always a subject of interest, is addressed as well.
