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Author: Kenneth Payne
Publisher: Oxford University Press
Published: 2015
Total Pages: 236
ISBN-13: 0190227230
DOWNLOAD EBOOK- Drawing on emotional, evolutionary and social psychology, Payne explores the strategic behaviour of key political and military actors in the Vietnam War.
Author: James W. Davis
Publisher: Routledge
Published: 2012
Total Pages: 266
ISBN-13: 0415622042
DOWNLOAD EBOOKThis volume examines the explanatory nesting approach in the analysis of international relations and its continuing relevance in the 21st century. International relations theory urgently needs strategies for coping with the growing complexity of the international system following the collapse of the US-Soviet bipolar stalemate, the multiple challenges to US unipolar hegemony, and the rise of powerful non-Western actors. Over the course of this book, leading scholars of international relations and diplomatic history return to an approach to explanation pioneered in the writings of the late Robert Jervis. The approach calls for nesting multiple layers of explanation--systemic, strategic, and perceptual--in an integrated causal account that is simultaneously parsimonious and nuanced. Highlighting the logic of strategic interactions under uncertainty, it also integrates the effects of psychological biases and the unintended consequences of acting in complex systems to provide explanations that are at once theoretically rigorous and rich in empirical detail. Analyzing the current state of Realist theory, signaling under conditions of uncertainty and anarchy, the role of nuclear weapons in international politics, the role of cognition and emotions in economic and foreign policy decision making, and questions of responsibility in international affairs, the authors provide a compelling guide for the future of international relations theory. This book will be of much interest to students of international relations, foreign policy, and security studies.
Author: Gerhard Raab
Publisher: CRC Press
Published: 2016-02-24
Total Pages: 412
ISBN-13: 1317018702
DOWNLOAD EBOOKThis comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.
Author: Sir Lawrence Freedman
Publisher: Oxford University Press
Published: 2013-09-02
Total Pages: 768
ISBN-13: 0199349908
DOWNLOAD EBOOKSelected as a Financial Times Best Book of 2013 In Strategy: A History, Sir Lawrence Freedman, one of the world's leading authorities on war and international politics, captures the vast history of strategic thinking, in a consistently engaging and insightful account of how strategy came to pervade every aspect of our lives. The range of Freedman's narrative is extraordinary, moving from the surprisingly advanced strategy practiced in primate groups, to the opposing strategies of Achilles and Odysseus in The Iliad, the strategic advice of Sun Tzu and Machiavelli, the great military innovations of Baron Henri de Jomini and Carl von Clausewitz, the grounding of revolutionary strategy in class struggles by Marx, the insights into corporate strategy found in Peter Drucker and Alfred Sloan, and the contributions of the leading social scientists working on strategy today. The core issue at the heart of strategy, the author notes, is whether it is possible to manipulate and shape our environment rather than simply become the victim of forces beyond one's control. Time and again, Freedman demonstrates that the inherent unpredictability of this environment-subject to chance events, the efforts of opponents, the missteps of friends-provides strategy with its challenge and its drama. Armies or corporations or nations rarely move from one predictable state of affairs to another, but instead feel their way through a series of states, each one not quite what was anticipated, requiring a reappraisal of the original strategy, including its ultimate objective. Thus the picture of strategy that emerges in this book is one that is fluid and flexible, governed by the starting point, not the end point. A brilliant overview of the most prominent strategic theories in history, from David's use of deception against Goliath, to the modern use of game theory in economics, this masterful volume sums up a lifetime of reflection on strategy.
Author: Chris Bradley
Publisher: John Wiley & Sons
Published: 2018-02-06
Total Pages: 256
ISBN-13: 1119487625
DOWNLOAD EBOOKBeat the odds with a bold strategy from McKinsey & Company "Every once in a while, a genuinely fresh approach to business strategy appears" —legendary business professor Richard Rumelt, UCLA McKinsey & Company's newest, most definitive, and most irreverent book on strategy—which thousands of executives are already using—is a must-read for all C-suite executives looking to create winning corporate strategies. Strategy Beyond the Hockey Stick is spearheading an empirical revolution in the field of strategy. Based on an extensive analysis of the key factors that drove the long-term performance of thousands of global companies, the book offers a ground-breaking formula that enables you to objectively assess your strategy's real odds of future success. "This book is fundamental. The principles laid out here, with compelling data, are a great way around the social pitfalls in strategy development." —Frans Van Houten, CEO, Royal Philips N.V. The authors have discovered that over a 10-year period, just 1 in 12 companies manage to jump from the middle tier of corporate performance—where 60% of companies reside, making very little economic profit—to the top quintile where 90% of global economic profit is made. This movement does not happen by magic—it depends on your company's current position, the trends it faces, and the big moves you make to give it the strongest chance of vaulting over the competition. This is not another strategy framework. Rather, Strategy Beyond the Hockey Stick shows, through empirical analysis and the experiences of dozens of companies that have successfully made multiple big moves, that to dramatically improve performance, you have to overcome incrementalism and corporate inertia. "A different kind of book—I couldn't put it down. Inspiring new insights on the facts of what it takes to move a company's performance, combined with practical advice on how to deal with real-life dynamics in management teams." —Jane Fraser, CEO, Citigroup Latin America
Author: Kenneth Payne
Publisher: Georgetown University Press
Published: 2018
Total Pages: 270
ISBN-13: 1626165807
DOWNLOAD EBOOKHumans have always made decisions about war, but now machines are close to changing things - with implications for international affairs. Payne explores the origins of human strategy, and makes the argument that Artificial Intelligence will radically transform the nature of war by changing the psychological basis of decision-making about violence.
Author: Richard Rumelt
Publisher: Crown Currency
Published: 2011-07-19
Total Pages: 338
ISBN-13: 0307886239
DOWNLOAD EBOOKGood Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
Author: Wilhelm Hofmann
Publisher: Guilford Publications
Published: 2016-06-29
Total Pages: 489
ISBN-13: 146252768X
DOWNLOAD EBOOKProviding a comprehensive perspective on human desire, this volume brings together leading experts from multiple psychological subdisciplines. It addresses such key questions as how desires of different kinds emerge, how they influence judgment and decision making, and how problematic desires can be effectively controlled. Current research on underlying brain mechanisms and regulatory processes is reviewed. Cutting-edge measurement tools are described, including practical recommendations for their use. The book also examines pathological forms of desire and the complex relationship between desire and happiness. The concluding section analyzes specific applied domains--eating, sex, aggression, substance use, shopping, and social media.
Author: Stanley Allen Renshon
Publisher: Routledge
Published: 2007
Total Pages: 358
ISBN-13: 0415955033
DOWNLOAD EBOOKExamines one of the controversial statements of national security policy in contemporary American history.
Author: David N. Dreman
Publisher: Random House (NY)
Published: 1982
Total Pages: 372
ISBN-13: 9780394523644
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