When Merril Hoge talked about his dream of playing in the NFL, he was constantly told it was impossible and he'd never beat the odds, but he refused to be discouraged. As a twelve-year-old, inspired to overcome the challenges ahead, he wrote, 'Find a Way' and put it on the wall as a constant reminder of his goals. This mantra would become a life-long philosophy that helped him cope with the near loss of his hand as a you boy, the untimely death of his mother, being diagnosed with and defeating cancer, and ultimately achieve his dream of playing in the NFL. In this Second Edition of Find a Way, Hoge candidly discusses the obstacles he has faced and how he has consistently found a way to move forward. This updated edition includes three new chapters with information on where Hoge is now, and how he continues to 'Find a Way' a decade after the original release.
This is the first book to explore the full significance of sport fans and fandom from an international and interdisciplinary perspective, across different sports, communities and levels of engagement. It gives a comprehensive overview of the undeniable economic and cultural influence of sport industries for which fans are the driving force. The book examines different theoretical and methodological approaches to the study of fans, including typologies of fandom, and presents cutting-edge discussion across broad thematic areas such as performance and identity, the business of fandom, and fandom and media. It considers the experiences of diverse and marginalized fan groups, with an emphasis on intersectional analysis, and shines new light on key contemporary themes such as fan activism, violence and deviance, mobility and migration, and the transformative effects of digital and social media. This volume includes chapters by many of the leading scholars responsible for having laid the foundation for sport fan research as well as early-career scholars who examine the newest developments in media technologies, legalized betting, gaming, and fantasy sports. Including perspectives from disciplines such as philosophy, sociology, psychology, management, economics, and media studies, this book is essential reading for anybody interested in the study of sport and wider society or fans and subcultures more broadly.
The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns. The third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author Brad Geddes gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll: Discover how to craft winning ad copy, and explore advanced PPC campaign optimization techniques, including how to optimize for a good quality score Explore the intricacies of the Display Network and learn how to interpret reports Learn how to use the AdWords Editor to create thousands of keywords and ad copy configurations Understand advanced bidding strategies, and how to best organize and manage an AdWords account Learn how to best test everything from landing pages to ad copy The book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.
Drawn from personal interviews with the players themselves, a chronicle of the 1970s Pittsburgh Steelers, who won an unprecedented and unmatched four Super Bowls in six years.
Pittsburgh Steelers 101 is required reading for every Steelers fan! From the Immaculate Reception and Steely McBeam to the six Super Bowl Championships, you'll share all the memories with the next generation. Enjoy all the traditions of your favorite team, learn the basics about playing football and share the excitement of the NFL!
Do you think you're the ultimate Pittsburgh Steelers superfan?Do you have a buddy who bleeds black and gold for the Steelers?Do you want to learn about the history of your favorite six-time Super Bowl champion?Even if you couldn't answer yes to any of those questions, you will still enjoy The Ultimate Pittsburgh Steelers Trivia Book, the best book to learn about the historic Pittsburgh Steelers. This trivia book is packed with interesting facts about the Steelers from cover to cover, taking you from the tough football in western Pennsylvania to the hallowed halls of the Pro Football Hall of Fame in Canton, Ohio.In this book, you'll discover the answer to:?Which team combined with the Steelers during World War II to create a new team??How many Hall-of-Famers did the Steelers draft in 1974??Which Pittsburgh receiver was coached by Snoop Dogg in a youth football league??Which Pittsburgh draft pick won six collegiate national titles as a wrestler? ?Who was the youngest quarterback to start and win a Super Bowl?Whether you are a knowledgeable Steelers fanatic hungry for more information about your favorite team, an NFL superfan craving knowledge about the teams in the league, or just someone who enjoys learning new, interesting facts to learn new things, this book is right up your alley. You will not be disappointed when discovering the world of the Pittsburgh Steelers, so just crack open the book, sit back, relax, and enjoy the wave of knowledge.
From fighting for his life to pursuing a career in the NFL, ACC Player of the Year and star Pittsburgh Steelers running back James Conner has lived a story offering wisdom and advice for anyone who has faced adversity. During his first two years at the University of Pittsburgh, running back James Conner became one of the Panthers’ biggest stars, breaking records and winning the adoration of fans. Then, in the first game of his junior year, disaster struck in the form of a torn MCL. During rehab, James’s health continued to inexplicably deteriorate until a chest X-ray and biopsy confirmed the unthinkable: a diagnosis of Hodgkin’s lymphoma. Suddenly, it wasn’t just the dream of an NFL career that was in jeopardy; it was James’s life. Yet when he shared the news of his diagnosis publicly, James rallied family, friends, and fans, with his message of hope and courage: “Fear is a choice. I choose not to fear cancer.” In just ten words, James defined his own journey on his own terms and refused to back down from one of the most dreaded diseases known to man. Drawing strength from his faith in God and the support of his community and loved ones, James underwent treatment but continued to practice with his team despite the intense physical toll of chemotherapy. He was declared cancer-free within a year. Returning to the field in 2016, he finished his college career with a record-breaking 3,733 rushing yards and 56 touchdowns. Entering the NFL draft early, his success continued. Selected in the third round by the Pittsburgh Steelers, he quickly became one of the most beloved rookies in the league. In Fear is a Choice, James candidly shares his experiences during his battle with cancer and beyond, encouraging readers and illustrating the spiritual truths and personal principles that got him through his darkest days. James Conner is an inspiration for everyone who wants to learn how to tackle life’s problems with dignity, faith, and determination.
The author, a computer science professor diagnosed with terminal cancer, explores his life, the lessons that he has learned, how he has worked to achieve his childhood dreams, and the effect of his diagnosis on him and his family.
Even die-hard fans of the Pittsburgh Steelers can only imagine what it was like to play against the premier teams and players in the black and gold’s history. Just how hard did Jack Lambert hit? How did opponents plan for Franco Harris’s combination of speed and power? What was it like trying to block Joe Greene and Dwight White? What was the feeling seeing a Ben Roethlisberger pass soaring downfield toward Hines Ward, or Troy Polamalu taking a bead on a receiver cutting over the middle? In Facing the Pittsburgh Steelers, John McFarland takes Steelers fans inside the locker rooms, onto the sidelines, and out on the field with opposing players. McFarland interviews some of the biggest names in the game to get their perspectives on playing against the best teams in Steelers history. He covers the most dramatic moments, most intense rivalries, and most memorable games from Pittsburgh’s pro football lore—from the other side of the line of scrimmage. It’s been said that seeing is believing. With Facing the Pittsburgh Steelers, Pittsburgh fans can go beyond seeing to hear what it was like to play against the greatest Steelers teams, in the words of players who did just that. Skyhorse Publishing, as well as our Sports Publishing imprint, are proud to publish a broad range of books for readers interested in sports—books about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team. Whether you are a New York Yankees fan or hail from Red Sox nation; whether you are a die-hard Green Bay Packers or Dallas Cowboys fan; whether you root for the Kentucky Wildcats, Louisville Cardinals, UCLA Bruins, or Kansas Jayhawks; whether you route for the Boston Bruins, Toronto Maple Leafs, Montreal Canadiens, or Los Angeles Kings; we have a book for you. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.
The creators of the best-selling And the Crowd Goes Wild present an officially endorsed collection of key historical events that combines archival photography with coverage of such famed stories as the Immaculate Reception, the Ice Bowl and the Music City Miracle, in a volume complemented by a 10-part documentary by an Emmy Award-winning team.
