This book examines historic examples of US public diplomacy in order to understand how past uses and techniques of foreign public engagement evolved into modern public diplomacy as a tool of American statecraft. The study explores six historic cases where the United States’ government or private American citizens actively engaged with foreign publics, starting with the American Revolution in 1776 through the passage of the Smith-Mundt Bill of 1948. Each case looks specifically at the role foreign public engagement plays in American statecraft, while also identifying trends in American foreign public engagement and making connections between past practice of foreign public engagement and public diplomacy, and analyzing how trends and past practice or experience influenced modern American public diplomacy.
Public diplomacy is the art of cultivating public opinion to achieve foreign policy objectives. A vital tool in contemporary statecraft, public diplomacy is also one of the most poorly understood elements of a nation’s “soft power.” The United States and Public Diplomacy adds historical perspective to the ongoing global conversation about public diplomacy and its proper role in foreign affairs. It highlights the fact that the United States has not only been an important sponsor of public diplomacy, it also has been a frequent target of public diplomacy initiatives sponsored by others. Many of the essays in this collection look beyond Washington to explore the ways in which foreign states, non-governmental organizations, and private citizens have used public diplomacy to influence the government and people of the United States.
This magisterial work on American diplomacy by a veteran journalist and historian is the first complete history of the U.S. Foreign Service American Statecraft is a fascinating and comprehensive look at the unsung men and women of the U.S. Foreign Service whose dedication and sacrifices have been a crucial part of our history for over two centuries. Fifteen years in the making, veteran journalist and historian Moskin has traveled the globe conducting hundreds of interviews both in and out of the State Department to look behind the scenes at America's "militiamen of diplomacy." As the nation's eyes and ears, our envoys pledge a substantial part of their lives in foreign lands working for the benefit of their nation. Endeavoring to use dialogue and negotiation as their instruments of change, our diplomats tirelessly work to find markets for American business, rescue its citizens in trouble abroad, and act in general as "America's first line of defense" in policy negotiations, keeping America out of war. But it took generations to polish these skills, and Moskin traces America's full diplomatic history, back to its amateur years coming up against seasoned Europeans during the days of Ben Franklin, now considered the father of the U.S. Foreign Service, and up to the recent Benghazi attack. Along the way, its members included many devoted and courageous public servants, and also some political spoilsmen and outright rogues. An important contribution to the political canon, American Statecraft recounts the history of the United States through the lens of foreign diplomacy.
Throughout the twentieth century governments came to increasingly appreciate the value of soft power to help them achieve their foreign policy ambitions. Covering the crucial period between 1936 and 1953, this book examines the U.S. government’s adoption of diplomatic programs that were designed to persuade, inform, and attract global public opinion in support of American national interests. Cultural diplomacy and international information were deeply controversial to an American public that been bombarded with propaganda during the First World War. This book explains how new notions of propaganda as reciprocal exchange, cultural engagement, and enlightening information paved the way for innovations in U.S. diplomatic practice. Through a comparative analysis of the State Department’s Division of Cultural Relations, the government radio station Voice of America, and the multilateral cultural, educational and scientific diplomacy of Unesco, and drawing extensively on U.S. foreign policy archives, this book shows how America’s liberal traditions were reconciled with the task of influencing and attracting publics abroad.
Covering the period from 1936 to 1953, Empire of Ideas reveals how and why image first became a component of foreign policy, prompting policymakers to embrace such techniques as propaganda, educational exchanges, cultural exhibits, overseas libraries, and domestic public relations. Drawing upon exhaustive research in official government records and the private papers of top officials in the Roosevelt and Truman administrations, including newly declassified material, Justin Hart takes the reader back to the dawn of what Time-Life publisher Henry Luce would famously call the "American century," when U.S. policymakers first began to think of the nation's image as a foreign policy issue. Beginning with the Buenos Aires Conference in 1936--which grew out of FDR's Good Neighbor Policy toward Latin America--Hart traces the dramatic growth of public diplomacy in the war years and beyond. The book describes how the State Department established the position of Assistant Secretary of State for Public and Cultural Affairs in 1944, with Archibald MacLeish--the Pulitzer Prize-winning poet and Librarian of Congress--the first to fill the post. Hart shows that the ideas of MacLeish became central to the evolution of public diplomacy, and his influence would be felt long after his tenure in government service ended. The book examines a wide variety of propaganda programs, including the Voice of America, and concludes with the creation of the United States Information Agency in 1953, bringing an end to the first phase of U. S. public diplomacy. Empire of Ideas remains highly relevant today, when U. S. officials have launched full-scale propaganda to combat negative perceptions in the Arab world and elsewhere. Hart's study illuminates the similar efforts of a previous generation of policymakers, explaining why our ability to shape our image is, in the end, quite limited.
Public diplomacy - the uncertain art of winning public support abroad for one's government and its foreign policies - constitutes a critical instrument of U.S. policy in the wake of the Bush administration's recent military interventions and its renunciation of widely accepted international accords. Wilson Dizard Jr. offers the first comprehensive account of public diplomacy's evolution within the U.S. foreign policy establishment, ranging from World War II to the present. Dizard focuses on the U.S. Information Agency and its precursor, the Office of War Information. Tracing the political ups and downs determining the agency's trajectory, he highlights its instrumental role in creating the policy and programs underpinning today's public diplomacy, as well as the people involved. The USIA was shut down in 1999, but it left an important legacy of what works and what doesn't in presenting U.S. policies and values to the rest of the world. Inventing Public Diplomacy is an unparalleled history of U.S. efforts at organized international propaganda.
Proponents of American public diplomacy sometimes find it difficult to be taken seriously. Everyone says nice things about relying less on military force and more on soft power. But it has been hard to break away from the longtime conventional wisdom that America owes its place in the world primarily to its muscle. Today, however, policy makers are recognizing that merely being a "superpower" - whatever that means now - does not ensure security or prosperity in a globalized society. Toward a New Public Diplomacy explains public diplomacy and makes the case for why it will be the crucial element in the much-needed reinvention of American foreign policy.
Leading scholars and policymakers explore how history influences foreign policy and offer insights on how the study of the past can more usefully serve the present. History, with its insights, analogies, and narratives, is central to the ways that the United States interacts with the world. Historians and policymakers, however, rarely engage one another as effectively or fruitfully as they might. This book bridges that divide, bringing together leading scholars and policymakers to address the essential questions surrounding the history-policy relationship including Mark Lawrence on the numerous, and often contradictory, historical lessons that American observers have drawn from the Vietnam War; H. W. Brands on the role of analogies in U.S. policy during the Persian Gulf crisis and war of 1990–91; and Jeremi Suri on Henry Kissinger's powerful use of history.
This book presents a comprehensive framework, six pathways of connection, which explains the impact of public diplomacy on achieving foreign policy goals. The comparative study of three important public diplomacy practitioners with distinctive challenges and approaches shows the necessity to move beyond soft power to appreciate the role of public diplomacy in global politics. Through theoretical discussions and case studies, six pathways of connection is presented as a framework to design new public diplomacy projects and measure their impact on foreign policy.
The National Association for the Advancement of Colored People (NAACP) is the nation's oldest civil rights organization, having dedicated itself to the fight for racial equality since 1909. While the group helped achieve substantial victories in the courtroom, the struggle for civil rights extended beyond gaining political support. It also required changing social attitudes. The NAACP thus worked to alter existing prejudices through the production of art that countered racist depictions of African Americans, focusing its efforts not only on changing the attitudes of the white middle class but also on encouraging racial pride and a sense of identity in the black community. Art for Equality explores an important and little-studied side of the NAACP's activism in the cultural realm. In openly supporting African American artists, writers, and musicians in their creative endeavors, the organization aimed to change the way the public viewed the black community. By overcoming stereotypes and the belief of the majority that African Americans were physically, intellectually, and morally inferior to whites, the NAACP believed it could begin to defeat racism. Illuminating important protests, from the fight against the 1915 film The Birth of a Nation to the production of anti-lynching art during the Harlem Renaissance, this insightful volume examines the successes and failures of the NAACP's cultural campaign from 1910 to the 1960s. Exploring the roles of gender and class in shaping the association's patronage of the arts, Art for Equality offers an in-depth analysis of the social and cultural climate during a time of radical change in America.
