The Nonprofit Donor-Centric Culture Playbook is a essential resource for nonprofit organizations aiming to cultivate a donor-centric approach to fundraising and relationship-building. This comprehensive playbook delves into the principles and strategies of donor-centered fundraising, emphasizing the importance of building meaningful connections with donors based on trust, transparency, and impact. Through practical guidance, case studies, and actionable insights, nonprofit leaders are equipped to shift their organizational culture towards one that prioritizes donor relationships, ensuring that donors feel valued, appreciated, and engaged in the organization's mission.
If your nonprofit is like most, you have a big, bold vision for the difference you want to make, the lives you want to touch, and the impact you want to have. But for too many organizations, incremental, stagnant, or even negative revenue growth, stands in the way. We, the team at Barker & Scott, set out to change this. We believe nonprofits are uniquely positioned to do the work no commercial enterprises or governmental bodies can do. Nonprofits are the most willing, committed, and intentional about solving the world's greatest and most intractable problems-like hunger and food insecurity, debilitating diseases like Alzheimer's, cancer, and multiple sclerosis, the damaging effects of systemic racism, the physical abuse of people and animals, and climate change. These are some of the most defining issues of our time and we need solutions to solve them NOW. But it takes money to do that. In the Transformational Giving Playbook, we show you how your nonprofit can move from incremental growth to exponential growth to achieve its mission. The Transformational Giving Playbook is a powerful step-by-step guide that shows you how to transform your impact by raising six and seven-figure gifts. It is a new comprehensive approach to fundraising that: Rallies the entire organization around a common set of values, goals, and leadership principles. Pairs the best of what our clients know about the art of fundraising with what we know about the science of fundraising. Puts the donor's motivations and aspirations, and not just the organization's mission, front and center. Makes everyone a winner. If you've struggled to raise more money to achieve your mission, the ONLY reason is that one or more of the key components of The Transformational Giving Playbook are either missing or incomplete. Get these components in place, and it will not only transform your impact, but your organization, your team, and your donors as well.
If your nonprofit is like most, you have a big, bold vision for the difference you want to make, the lives you want to touch, and the impact you want to have. But for too many organizations, incremental, stagnant, or even negative revenue growth, stands in the way. We, at TGP Consulting, set out to change this. We believe nonprofits are uniquely positioned to do the work no commercial enterprises or governmental bodies can do. Nonprofits are the most willing, committed, and intentional about solving the world's greatest and most intractable problems-like hunger and food insecurity, debilitating diseases like Alzheimer's, cancer, and multiple sclerosis, the damaging effects of systemic racism, the abuse of people and animals, and climate change. These are some of the most defining issues of our time and we need solutions to solve them NOW. But it takes money to do that. In The Transformational Giving PlaybookTM, we show you how your nonprofit can move from incremental growth to exponential growth to achieve its mission. The Transformational Giving PlaybookTM is a powerful step-by-step guide that shows you how to transform your impact by raising six and seven-figure gifts. It is a new comprehensive approach to fundraising that: ● Rallies the entire organization around a common set of goals and fundraising principles. ● Pairs the best of what our clients know about the art of fundraising with what we know about the science of fundraising. ● Puts the donor's motivations and aspirations, and not just the organization's mission, front and center. ● Makes everyone a winner. If you've struggled to raise more money to achieve your mission, the ONLY reason is that one or more of the key components of The Transformational Giving PlaybookTM are either missing or incomplete. Get these components in place, and it will not only transform your impact, but your organization, your team, and your donors as well.
The Nonprofit Donor Stewardship Playbook is an essential guide for nonprofit organizations aiming to build and maintain strong relationships with their donors. This comprehensive playbook offers practical strategies, tools, and insights for effectively stewarding donors throughout their journey with the organization, from cultivation to solicitation and beyond. From expressing gratitude and recognition to providing meaningful engagement opportunities and impact updates, this playbook covers every aspect of donor stewardship, empowering nonprofit leaders to cultivate loyalty, inspire generosity, and maximize donor retention.
Responsive Fundraising: The Donor-Centric Framework Helping Today's Leading Nonprofits Grow Giving provides a three-step solution for nonprofit fundraisers looking to overcome the growing generosity crisis. Since the 1950s, nonprofits have relied on impersonal outreach to inspire generosity from their donors. They leveraged direct mail, mass marketing and event fundraising to drive donations. In the early 2000s, with the introduction of social media, smartphones and a hyper-connected world, everything changed. The new normal for everyone became transparency, personalization, and a feeling of ever-present engagement. In addition, donors also had new levels of access to information to the causes they cared about. They could read curated news about issues they cared about, research program results and even collect information about nonprofit employees. Unfortunately, as expectations evolved, nonprofit fundraisers failed to keep up. The number of donors-to-nonprofits is falling year after year. Institutional trust is at an all time low. And burnout from fundraisers continues to climb. If nonprofits don't make a fundamental shift right now, they risk their own future, plus the future of their beneficiaries. Responsive Fundraising outlines the simple solution for nonprofit fundraisers everywhere. Using real-world examples from leading nonprofits, Responsive Fundraising explains how to take the personalized, donor-centric, connection-building practices most fundraisers reserve for major donors and scale them to work for all donors using The Responsive Framework. The Responsive Framework is an ever-evolving cycle where fundraisers listen, connect and suggest giving options to each individual donor based on what they care about most. When responsive fundraisers listen first, they are able to communicate in a way that prioritizes the donor experience. They remain open to feedback, stay curious about the motivations and values of donors and seek new ways to evolve with donors. Once they've learned about the passions of each donor, responsive nonprofits aim to connect with every donor in a way that honors their needs and preferences. Responsive fundraisers consider donor interests, preferred communication channels, and their individual donor journey to ensure that each outreach happens at the exact right time, with the exact right message so that the donor feels deeply connected to the cause. Finally, responsive fundraising empowers nonprofits to make personalized generosity suggestions based on what they've learned from each donor. Gift asks are driven by donor passions and intentional timing rather than arbitrary nonprofit campaign deadlines. Responsive fundraisers also know that modern donors need to be treated as more than an ATM. They have so much to offer than money. Modern donors want to be close to the cause and leverage their social capital, expertise and time to increase impact. When responsive nonprofits suggest, they are providing an opportunity for the donor to join the cause in a way that matters most to them. As the cycle repeats, nonprofits start to see better donor relationships with each individual donor, increased generosity, and, most importantly, a greater impact on the causes they care most about. Throughout Responsive Fundraising, readers will learn what the data tells us about the modern donor and their generosity habits. They will receive step-by-step responsive fundraising plays they can implement right away to improve their current fundraising tactics. Plus, they'll get a look into how responsive nonprofits are shifting their internal teams to create a more collaborative, successful organization. The time for change is now. Donors deserve it. Nonprofits want it. And beneficiaries need it. Responsive Fundraising: The Donor-Centric Framework Helping Today's Leading Nonprofits Grow Giving will give your nonprofit the best path forward.
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.
A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits A guide to better and more strategic fundraising, Donor Cultivation and the Donor Life Cycle Map presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters—cultivation and the lifecycle map—can lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifecycle, it can become a logical and focused activity for obtaining increasingly large gifts. Step-by-step guidance and practical tools for understanding and making the most of the donor lifecycle Coverage includes Introduction to Donor Cultivation, Defining Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle: How and Where They Intersect, and Impediments to the Implementation Process Features a companion website with a variety of online tools to help readers implement key concepts Part of the Wiley Nonprofit Authority Series Donor Cultivation and the Donor Life Cycle Map seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last—an endowment that keeps on giving even after death.
PRAISE FOR Yours, Mine & Ours: Creating a Compelling Donor Experience "Using the principles penned in this book, Barry McLeish has helped our nonprofit grow its customer base 400% with plans to double it yet again approved by our board. The creation of a compelling donor experience has increased gifts 1,000%." --Ron Ward Executive Director Camp Berea "Nonprofits face constant pressure from a public scrutinizing our every move, demanding more service for less cost. Into this perfect storm, Barry McLeish has cast a lifeline. He has given us the power to discern snake oil from salve and to craft custom strategies for our unique organizations. Those who survive the future shakeout and fragmentation of our industry will owe an eternal debt of gratitude to the likes of Barry McLeish and his tribe." --Tony Lee Associate Director of Development Habitat for Humanity "Becoming more donor-centric is not a choice--it's a strategic imperative. This timely book from a seasoned and very savvy practitioner sounds an urgently needed wake-up alarm for nonprofits that have yet to align their work with the hearts and minds of their donors. If you're an executive or board member of a nonprofit, after reading this book don't even dream of hitting the snooze button. In today's environment, it could well be your organization's last nap." --Larry F. Johnston, PhD President McConkey, Johnston International "Keeping up with the sea change in the business of philanthropy has become a full-time job for fundraisers and for managers of nonprofits. McLeish's book explores the expanded expectations of twenty-first-century donors and offers a road map to guide development professionals in building meaningful relationships that will insure years of engaged support. This book goes beyond conventional concepts of branding and marketing into the creation of authentic partnerships between donors and organizations." --Linda G. Steckley Vice President for Development and Executive Education The Brookings Institution "The words of Albert Szent-Gyorgyi, the biochemist, summarize Barry's latest thoughts: 'Discovery consists of seeing what everybody has seen and thinking what nobody has thought.' The reader who captures Barry's insights and personally adapts and applies them will benefit greatly." --Larry Fuhrer, Founder/President Presidential Services Ltd.
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.
"Working from research conducted over six years with hundreds of charities and donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving to charities they once supported, and what it will take to preserve their loyalty in the future. In clear language and backed by statistical evidence, Penelope Burk explores the pitfalls of our traditional approaches to donor communication and recognition and articulates what donors want but seldom get from the charities they support. The book features straightforward and accessible calculations that show how much money charities are failing to raise, and offers a step-by-step procedure for testing a donor-centered alternative and gaining its acceptance in any organization."--From publisher description.
