What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
An instant Wall Street Journal Bestseller The definitive guide to communicating and connecting in a hybrid world. Email replies that show up a week later. Video chats full of “oops sorry no you go” and “can you hear me?!” Ambiguous text-messages. Weird punctuation you can’t make heads or tails of. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other? Humans rely on body language to connect and build trust, but with most of our communication happening from behind a screen, traditional body language signals are no longer visible -- or are they? In Digital Body Language, Erica Dhawan, a go-to thought leader on collaboration and a passionate communication junkie, combines cutting edge research with engaging storytelling to decode the new signals and cues that have replaced traditional body language across genders, generations, and culture. In real life, we lean in, uncross our arms, smile, nod and make eye contact to show we listen and care. Online, reading carefully is the new listening. Writing clearly is the new empathy. And a phone or video call is worth a thousand emails. Digital Body Language will turn your daily misunderstandings into a set of collectively understood laws that foster connection, no matter the distance. Dhawan investigates a wide array of exchanges—from large conferences and video meetings to daily emails, texts, IMs, and conference calls—and offers insights and solutions to build trust and clarity to anyone in our ever changing world.
In this "meticulously researched" account (New York Times Book Review), a Pulitzer Prize-winning author examines the dangers of a failing public health system unequipped to handle large-scale global risks like a coronavirus pandemic. The New York Times bestselling author of The Coming Plague, Laurie Garrett takes on perhaps the most crucial global issue of our time in this eye-opening book. She asks: is our collective health in a state of decline? If so, how dire is this crisis and has the public health system itself contributed to it? Using riveting detail and finely-honed storytelling, exploring outbreaks around the world, Garrett exposes the underbelly of the world's globalization to find out if it can still be assumed that government can and will protect the people's health, or if that trust has been irrevocably broken. "A frightening vision of the future and a deeply unsettling one . . . a sober, scary book that not only limns the dangers posed by emerging diseases but also raises serious questions about two centuries' worth of Enlightenment beliefs in science and technology and progress." -- Michiko Kakutani, The New York Times
Because of trust in leadership, in each other, and in the mission, a tiny company like John Deere grew into a worldwide leader. On the opposite spectrum, a lack of trust is what eventually sank the seemingly unsinkable corporation of Enron. A culture of trust for all companies large and small is invaluable. Trust turns deflection into transparency, suspicion into empowerment, and conflict into creativity. And what many have learned unfortunately is that no enterprise is too large or too successful to withstand a lack of trust within its walls.In The 10 Laws of Trust, JetBlue chairman and Stanford Graduate School of Business professor Joel Peterson explores how a culture of trust gives companies an edge. Consider this: What does it feel like to work for a firm where leaders and colleagues trust one another? Peterson has found that, when freed from micromanagement and rivalry, every employee contributes his or her best. Risk taking and innovation become the norm. In clear, engaging prose, highlighted by compelling examples, Peterson details how to establish and maintain a culture of trust, including:• Start with integrity• Invest in respect• Empower everyone• Require accountability• Keep everyone informed• And much more!As Peterson notes, “When a company has a reputation for fair dealing, its costs drop: Trust cuts the time spent second-guessing and lawyering.” With this indispensable resource for businesses large and small, you will learn how to plant the seeds of trust throughout your organization--and reap the rewards of reputation, profits, and success!
The essential, data-driven blueprint to build trust in your organization. Did you know that trusted companies outperform their peers by up to 400%? That customers who trust a brand are 88% more likely to buy again? And that 79% of employees who trust their employer are more motivated to work (and less likely to leave)? The importance of trust is at an all-time high—just as our inclination to trust is at an all-time low. Building trust is your single greatest opportunity to create competitive advantage. With new data at its core, The Four Factors of Trust gives you practical guidance to measure and build trust in the relationships that matter the most—with your customers, workforce, and partners. Trust ultimately comes down to just Four Factors: Humanity, Capability, Transparency, and Reliability. These Four Factors make up Deloitte's HX TrustIDTM, a groundbreaking measurement tool poised to become the gold standard for evaluating organizational performance. Ashley Reichheld and Amelia Dunlop show how your organization can use HX TrustIDTM to measure, predict, and build trust to earn lifelong loyalty—and elevate the human experience with your customers, workforce, and partners. The Four Factors of Trust lays it all out in do-able parts so you can: Create better business outcomes by understanding how trust affects human behaviors Measure your company's trust score—revealing strengths, deficits, and opportunities to (re)build trust with key stakeholders Design actionable strategies to improve trust with your customers, workforce, and partners Build trust and earn loyalty through every business function from marketing to operations to talent experience With compelling stories from leading organizations—and practical applications in Marketing & Experience, Cybersecurity, HR, Sustainability (ESG), and Operations & Technology—The Four Factors of Trust will enable you to create the relationships you want to build, the organizations you want to belong to, and the world you want to live in.
THE SUNDAY TIMES BESTSELLER WINNER OF THE 2023 PULITZER PRIZE FOR FICTION LONGLISTED FOR THE BOOKER PRIZE 2022 ONE OF BARACK OBAMA'S FAVOURITE BOOKS OF 2022 Trust is a sweeping puzzle of a novel about power, greed, love and a search for the truth that begins in 1920s New York. Can one person change the course of history? A Wall Street tycoon takes a young woman as his wife. Together, they rise to the top in an age of excess and speculation. Now a novelist is threatening to reveal the secrets behind their marriage. Who will have the final word in their story of greed, love and betrayal? Composed of four competing versions of this deliciously deceptive tale, Trust by Hernan Diaz brings us on a quest for truth while confronting the lies that often live buried in the human heart. 'One of the great puzzle-box novels . . . a page-turner' – The Telegraph 'Genius' – The Observer 'Radiant, profound and moving' – Lauren Groff, author of Matrix 'Metafiction at its best, unpredictable, clever and massively enjoyable' – The Sunday Times 'Enthralling' – Daily Mail
In The Book of Trust, 13-times author and founder of the Trust Building Institute Dr. Yoram Solomon shows you how to build the most important quality you can have: your trustworthiness. A trustworthy salesperson can sell the same product for 29.6% higher price. A trustworthy leader can increase productivity by 64%. Trustworthy CEOs generate 286% better shareholder returns. Yet, trust is deteriorating rapidly in our country. We have lost trust in the government, the media, major brands, our companies, and in each other. This book explains the seven laws of trust: Law #1: Trust is Continuous. Law #2: Trust is Contextual. Law #3: Trust is Personal. Law #4: Trust is Asymmetrical. Law #5: Trust is Transferable. Law #6: Trust is Reciprocal. Law #7: Trust is Two-sided. The model in this book demonstrates how to build your trustworthiness through six components: competence, shared values, fairness/symmetry, positivity, time, and intimacy. This model is based on more than a decade of research done by the author, decades of experience as an executive and board member of multiple organizations, from startups to multi-billion dollar entities, as an elected official, and as a member of the Israeli Defense Forces 35th Airborne Paratroopers brigade. This book is not theoretical. While based on research, it offers a strong action plan that helps you identify and build the habits that will make you trustworthy. It is accompanied by a series of mini-books that include specific, one-page habits that would address any trustworthiness issue you might have in any relationship, professional or personal.