The Influencers
The Influencers

Author: S. V. Leonard

Publisher: Canelo

Published: 2022-03-10

Total Pages: 324

ISBN-13: 1800323557

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A filter can hide all manner of secrets... When budding true crime blogger Maggie Shaw is invited to the Influencer of the Year awards, it feels like everything is finally falling into place. The party is held on a glamorous yacht and presents the perfect opportunity for Maggie to network – the first step towards achieving her dream of turning her hobby into a full-time job. But by the end of the night, there’s one question on everybody’s lips: who killed Stella Knight? Stella was beautiful and famous. Her life appeared to be perfect. But behind the façade, Stella had made a number of enemies – and all of them were on board. A page-turning crime thriller, perfect for fans of Catherine Cooper and Lucy Foley. Praise for The Influencers 'I sped through this book at lightning speed. I loved it.' NetGalley review ⭐⭐⭐⭐⭐ 'OMGGG I knew this book was going to be fabulous after reading Leonard's debut last year, but wow that ending was really something... I sailed through this glamorous, pacy and thrilling ride of a novel.' NetGalley review ⭐⭐⭐⭐⭐ 'I loved it!!!! I’ve always been invested in books with deal with rich people mystery, murder and suspense and SV delivered everything in this one!' NetGalley review ⭐⭐⭐⭐⭐ 'A thrilling, glossy, and super fun thriller. The pacing was spot on and it was very engaging. I loved all the different characters and the way the author integrates them. Definitely see this being a popular summer book. Also... THAT ENDING!!!!' NetGalley review ⭐⭐⭐⭐⭐ 'Glamorous and seductive, The Influencers is a classic whodunit with a brilliant twist. Pure escapism, I loved it.' NetGalley review ⭐⭐⭐⭐⭐ 'I loved this one. Very fast paced, had me turning pages as I tore through it – I had to see how it would end.' NetGalley review ⭐⭐⭐⭐⭐ 'An addictive, mysterious thriller which keeps you gripped right until the last page!' NetGalley review ⭐⭐⭐⭐⭐ 'I absolutely love this sundrenched thriller! A collection of social media stars go on a trip and one ends up dead. An updated classic whodunit! I spent the entire book trying to figure out the mystery and was highly entertained.' NetGalley review ⭐⭐⭐⭐⭐

Influencer: The New Science of Leading Change, Second Edition
Influencer: The New Science of Leading Change, Second Edition

Author: Joseph Grenny

Publisher: McGraw Hill Professional

Published: 2013-05-17

Total Pages: 320

ISBN-13: 0071808876

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CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process--including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author

The Influencer Economy
The Influencer Economy

Author: Ryan Williams

Publisher:

Published: 2016-06-16

Total Pages:

ISBN-13: 9780996077118

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We're in the midst of a revolution. A new economy has been born. Passionate, inspiring and creative people are launching their careers off content, social media, and digital platforms. Previously unheard voices are becoming mainstream media forces. This revolution has transformed global business across the entire media industry.The influencer economy is a movement, a culture, and a new way to launch businesses, products, and media soley from the internet. This movement has re-invented the art and science of launching any and all consumer products. Every one of us is a participant in this new world, whether as a producer or a consumer. This is economy has launched inspiring creators to global audiences, and traditional media companies have to adapt or die.

Influence
Influence

Author: Sara McCorquodale

Publisher: Bloomsbury Publishing

Published: 2019-09-05

Total Pages: 224

ISBN-13: 1472972007

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Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.

Winfluence
Winfluence

Author: Jason Falls

Publisher: Entrepreneur Press

Published: 2021-02-23

Total Pages: 163

ISBN-13: 1613084471

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Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.

The Regulation of Social Media Influencers
The Regulation of Social Media Influencers

Author: Catalina Goanta

Publisher: Edward Elgar Publishing

Published: 2020-05-29

Total Pages: 352

ISBN-13: 1788978285

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In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.

The Journey to the Inner Chamber
The Journey to the Inner Chamber

Author: Rocky Fleming

Publisher: Influencers

Published: 2006-07-14

Total Pages: 114

ISBN-13: 9780974238319

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"Who am I? What is my purpose? What is my life all about?" These are questions Christian men are asking all over the world. Why is this? It is because there is something stirring deep within their being, telling them that there is more that God wants to show them about Himself and there is more of Him that they desperately need in order to answer those questions. The Journey to the Inner Chamber is a creative novel that introduces a path of discovery that will lead the reader to the answer for many of those questions.

Global Perspectives on Social Media Influencers and Strategic Business Communication
Global Perspectives on Social Media Influencers and Strategic Business Communication

Author: Bi, Nicky Chang

Publisher: IGI Global

Published: 2024-05-22

Total Pages: 451

ISBN-13:

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In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.

The New Influencers
The New Influencers

Author: Paul Gillin

Publisher: Linden Publishing

Published: 2007-04-01

Total Pages: 258

ISBN-13: 161035110X

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Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.