The Export Marketing Imperative
The Export Marketing Imperative

Author: Michael R. Czinkota

Publisher: South Western Educational Publishing

Published: 2004

Total Pages: 292

ISBN-13:

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Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.

The Global Marketing Imperative
The Global Marketing Imperative

Author: Michael R. Czinkota

Publisher: McGraw Hill Professional

Published: 1996

Total Pages: 324

ISBN-13: 9780844230108

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Helps in bringing students quickly up to speed on the essentials of international marketing and teaches them how to strike back when global competitors move into a company's territory and shrink its markets.

Exporting
Exporting

Author: Laurel J. Delaney

Publisher: Apress

Published: 2013-12-05

Total Pages: 526

ISBN-13: 1430257911

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The Definitive Guide to Selling Abroad Profitably is for entrepreneurs and small business owners-the makers, movers, and shakers in our world-interested in taking their businesses to the next level of growth through exports.

Emerging Trends, Threats and Opportunities in International Marketing
Emerging Trends, Threats and Opportunities in International Marketing

Author: Michael R. Czinkota

Publisher: Business Expert Press

Published: 2009-11-01

Total Pages: 400

ISBN-13: 1606490362

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The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.

Export–Import Theory, Practices, and Procedures
Export–Import Theory, Practices, and Procedures

Author: Belay Seyoum

Publisher: Routledge

Published: 2021-07-29

Total Pages: 717

ISBN-13: 1000395987

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This book remains the sole export–import textbook aimed squarely at the academic audience. Discussing theoretical issues in depth, while maintaining a practical approach, it offers a comprehensive exploration of import procedures and export regulations. In addition to updated cases, this new edition includes: New major developments in bilateral and regional trade agreements Changes to INCOTERMS 2010 Coverage of the role of e-commerce Expanded updates on methods of payment, export pricing, and government export finance This clearly written and comprehensive textbook will ground students in theory and prepare them for the realities of a career in this fast-moving field. Suitable for upper-level undergraduates and postgraduates of international trade, the book stands alone in its blend of conceptual frameworks and cogent analysis. A related website, filled with export–import resources, opinion pieces, cases, and the latest news is located at: www.export-importtradecenter.com.

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference
Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

Author: Roger Gomes

Publisher: Springer

Published: 2015-01-23

Total Pages: 361

ISBN-13: 3319131478

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This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Sustainable Marketing
Sustainable Marketing

Author: Donald A. Fuller

Publisher: SAGE Publications

Published: 1999-02-02

Total Pages: 409

ISBN-13: 1452221324

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Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The book′s running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.

Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy
Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy

Author: Zakaria, Norhayati

Publisher: IGI Global

Published: 2016-01-19

Total Pages: 475

ISBN-13: 1466698071

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The growth of global commerce depends on many different factors and strategies in order for multinational corporations to efficiently compete and thrive in the international marketplace. In addition to business strategies, corporations must also be aware of political affairs that may impact their global economic status. The Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy features dual perspectives on the business and political viewpoints for nations striving to maintain their economic standing in the era of globalization. Providing insight into various economic factors impacting global businesses and international affairs, this publication is a critical reference source for students, policymakers, international diplomats, researchers, scholars, and practitioners interested in financial challenges in the era of globalization.