The Emergence of Online Video
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation
Publisher:
Published: 2014
Total Pages: 68
ISBN-13:
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The Rise of the Algorithms
Author: John M. Jordan
Publisher: Penn State Press
Published: 2024-03-19
Total Pages: 229
ISBN-13: 0271098449
DOWNLOAD EBOOKThe meteoric rise of online video is reshaping the competition for human attention. The Rise of the Algorithms argues that this new technology has changed the way we interact with others, our relationships with public institutions, and our very own behaviors and psyches. In tracing the origins and evolution of online video, John M. Jordan examines the mechanics—and the ethical stakes—of online video platforms, especially YouTube and TikTok but also others, such as Twitch. Tracing the use of algorithms pioneered by Facebook and Google and so successfully exploited by TikTok’s corporate parent, ByteDance, Jordan shows how these platforms now engineer human behavior—with consequences for culture, politics, and identity. Jordan argues that we are at an inflection point. Until now we have proved, as a society, ill-prepared or unwilling to address such problems as the power of digital platforms, the personal cost of viral celebrity, the invasion of privacy, and the proliferation of disinformation. The Rise of the Algorithms combines this urgent assessment with a clear-eyed discussion of present challenges and recommendations for reclaiming our online futures. A valuable resource for understanding the transformations that have been and will be brought by YouTube, TikTok, and similar platforms, Jordan’s timely book is a vital work for anyone who uses the internet and especially for policy makers, technologists, communication and media specialists, and researchers who have a direct hand in determining the future of our online world.
Video Marketing Strategy
Author: Jon Mowat
Publisher: Kogan Page Publishers
Published: 2018-03-03
Total Pages: 305
ISBN-13: 0749481587
DOWNLOAD EBOOKHarness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer, Jon Mowat. Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully.
3D and HD Broadband Video Networking
Author: Benny Bing
Publisher: Artech House
Published: 2010
Total Pages: 319
ISBN-13: 1608070522
DOWNLOAD EBOOKRecent years have seen an exponential increase in video and multimedia traffic transported over the Internet and broadband access networks. This timely resource addresses the key challenge facing many service providers today: effective bandwidth management for supporting high-quality video delivery. Written by a recognized expert in the field, this practical book describes ways to optimize video transmission over emerging broadband networks. Moreover, the book explores new wireless access networks that can enable video connectivity both inside and outside the residential premise.
Broadband Growth and Policies in OECD Countries
Author: OECD
Publisher: OECD Publishing
Published: 2008-06-27
Total Pages: 150
ISBN-13: 9264046763
DOWNLOAD EBOOKExamines broadband developments and policies, and highlights challenges such as connecting users to fibre-based networks or coverage of rural areas.
Public Media Management for the Twenty-First Century
Author: Michał Głowacki
Publisher: Routledge
Published: 2013-10-15
Total Pages: 304
ISBN-13: 1135138478
DOWNLOAD EBOOKThis book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.
Annual Report on the Development of China's Special Economic Zones (2020)
Author: Yitao Tao
Publisher: Springer Nature
Published: 2023-05-02
Total Pages: 225
ISBN-13: 9811992355
DOWNLOAD EBOOKThis book is an overview of the development status of China's special economic zones in 2020, including the reform pilot zones and some new special zones over the past year. It analyzes the challenges during the transformation faced by special zones, the use of resources and sustainable development, economic and social development, social security, science and technology innovation, financial system reform, and cultural industry. Also it includes a record and review of the development status of the five traditional special economic zones and Shanghai Pudong New Area and Tianjin Binhai New Area over the past year, with emphasis on case studies of different special zones.
The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production
Author: Kalorth, Nithin
Publisher: IGI Global
Published: 2024-01-24
Total Pages: 318
ISBN-13:
DOWNLOAD EBOOKThe rapid increase in popularity of major streaming services is having a massive impact on more traditional media outlets. Over-the-Top (OTT) Media is the term given to these types of services, which bypass the traditional media sources through an internet connection. How will OTT media force traditional forms of media to adjust and adapt in order to remain relevant? The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production is a timely edited volume that delves into the transformative emergence of Over-the-Top (OTT) media, which is reshaping the landscape of media consumption and production. The book traces the historical roots of OTT media, establishing a contextual understanding of its rapid rise and impact on the industry. Analyzing the complex web of business models and revenue streams in the OTT industry, the publication sheds light on the competitive dynamics, the entry of new players, and the subsequent effects on traditional media companies. It offers a fresh perspective, recognizing OTT media as a distinct and transformative medium, different from conventional film and television studies. Navigating the myriad aspects of OTT media, the book examines market trends and dynamics, showcasing the intricate technological infrastructure of OTT services, encompassing platforms, devices, and delivery methods. Engaging with contemporary issues, the book investigates the intersections of OTT media with news, entertainment, advertising, marketing, and the global south, fostering a holistic understanding of its far-reaching impact. As an essential reference for scholars, researchers, and media professionals, this book not only helps unravel the complexities of this rapidly evolving medium but also equips its readers with valuable insights to navigate the dynamic digital media landscape.
The Internet Encyclopedia, Volume 3 (P - Z)
Author: Hossein Bidgoli
Publisher: John Wiley & Sons
Published: 2004-04-12
Total Pages: 979
ISBN-13: 0471689971
DOWNLOAD EBOOKThe Internet Encyclopedia in a 3-volume reference work on the internet as a business tool, IT platform, and communications and commerce medium.
