Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; ... and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter
In this high-tech, instant-communication world, communication should be easy. Not so! In fact, messages can often become diluted because most people's writing and language skills aren't what they used to be. Studies suggest that many people today have a tougher time relating to each other, and in fact technology may be to blame. But the good news is that it's possible to recognize the situation, adapt to it, and learn the 'power words' and phrases that can push through today's communication clutter to set one's self apart from others-and have a much easier time getting their way. The Complete Idiot's Guide® to Power Wordsshows readers how to do just this. This book provides forceful-but not pushy-words and phrases that offer punch to a conversation, letter, e-mail, instant message, or text message. It supplies verbal expressions and replies that will help readers cut through today's muddle of words and misunderstandings to be more assertive, and to impress and inspire (but not intimidate) others. When necessary, these phrases will also help readers change direction correctly and confidently. There's more to effective communication than simply having a healthy vocabulary or the gift of gab. In this book, author Scott Snair provides- Words that clearly define how it's possible to fill an important need Phrases that get attention in a world saturated with attention-getters Statements that get to the point quickly and effectively Expressions that work to convince others Words that lower the opponent's defenses Rogerian phrases to gain support Thoughts that concede the point but set up the ultimate win Phrases that help keep arguments simple. Useful, hidden devices within words. Knowing how to use the right words-and use them well-has unlimited benefits, and not knowing how to use them keeps things out of your reach. In this world of insecurity, poor social skills, short attention spans, and high-paced, high-volume transmission of irrelevances, the gift of understanding these power words and phrases will give readers the advantage.
Birthdays and funerals, marriages and divorce, simple appreciation or heartfelt words of love and praise-each of these occasions requires a personal response, often in the form of a note. What should you say? How do you start? Even in these days of quick e-mails and text messages, we still need to find the appropriate phrase or sentiment to communicate our feelings-and it can be difficult. The Complete Idiot's Guide to the Right Words for Any Occasioncan help. With over 250 sample notes for nearly every personal occasion, dozens of tips, and simple inspiration direction, it's the perfect book to help you express your feelings to friends, relatives, and loved ones. Meant to be both a reference to look up actual samples to use and a book that helps you create personal notes of your own, this book is a must have for everyone's library.
What does it mean to 'chew the fat'? Why do we put things in 'apple-pie order'? And what on earth is a 'hat trick'? Readers will learn all this and more in this fun and engaging new addition to the Complete Idiot's Guide® series, The Complete Idiot's Guide to Weird Word Origins. This humorous book provides entertaining insight on the often metaphorical, always taken-for-granted phrases and expressions used every day. In it, language expert Paul McFedries takes readers through the sometimes surprising, always amusing world of weird words and expressions, and the fascinating stories that surround them. Presented in a fun, easy-to-read style, this book takes readers on a journey through the bizarre and eccentric origins that make up our everyday speech.
The language you need to sell and succeed, from America’s top copywriter. Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrases that can help you: Grab the reader’s attention. Convey a sense of urgency. Communicate what’s special, different, and unique about your product. Boost response with proven time-tested offers. Arouse the reader’s curiosity. Overcome buyer objections. Announce something new. Move the reader emotionally. Create a perception of superior product value. Give the reader news. And much more. The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to: Sell any product or service. Get connections, followers, and friends on social media. Write social media posts and ads that generate more clicks and conversions. Optimize web pages for Google and other search engines. Write e-mails that get higher open and click-through rates. Become a more powerful and persuasive copywriter. Increase web site traffic and conversion. Generate better return from your Call to Actions (CTA). The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product.
Copywriting refers to a copy written for advertising and publicity purposes and aims to convince or compel the target audience. Copywriting services are offered by marketing and advertising agencies and utilized by commercial organizations to promote their ideas, brand, product or services. The purpose of copywriting is to get across a message in such an effective way that it not only reaches to its target audience but helps shape a favorable opinion as well and eventually leads to a desirable action.
The ultimate word book for aspiring intellectuals! The most compendious collection of words for aspiring scholars, this book helps you hold your own in intellectual discourse. Featuring 2,400 sophisticated, obscure, and obtuse terms, each page provides you with the definitions you need to know to lock academic horns with the clerisy. From antebellum and eleemosynary to impasto and putative, you will quickly master hundreds of erudite phrases that will improve your conversational elegance. Complete with definitions and sample sentences for each entry, The Big Book of Words You Should Know to Sound Smart will elevate your lexicon as you impress the susurration out of the perfervid hoi polloi.
Writing Sales Copy But Just Don't Know What To Say? When competing for the consumer dollar your written sales material needs to be top notch to be victorious. Everyone in marketing and sales understands the urgency of writing high caliber sales material, but sometimes it's hard to know how to word your content for maximum results. That's where 'Thousands of Selling Words From A to Z' comes in. This book is jam packed with thousands and thousands of sales words & phrases that can kick your sales copy into overdrive. Great for new and veteran copywriters alike. Packed with 10,000+ words & phrases for success - you can sit in the control seat of your copywriting projects with the tools to combat writers block, or enhance your existing material to help optimize your sales conversions. This exhaustive 280 page resource comes complete with an extensive 86 page index within to ensure that you are never at a loss for specific selling words. If you are in sales or marketing you quickly realize that writing persuasively can be a powerful alley in sales combat - this guide can be an effective war arsenal of words & phrases at your disposal & command. Put the power of this guide to work for you now, and keep it within reaching distance to easily uncover, discover and identify sells words & phrases at the flip of a page! Benefits of this book include: - Thousands of sales words & phrases are included that you can use right now in your advertising content. - Sales words & phrases are listed in alphabetical chapters for greater organization. - This book contains an exhaustive index to ensure that you can find phrases which contain the specific word you are looking for with speed, accuracy & ease. - You can save valuable amounts of time by using this book that you would otherwise spend creating & digging through a swipe file to find phrases to use in your sales copy.
Ever wanted to learn how to write copy that pays fantastically? Are you a good writer but don't know how to earn a 6 figure salary doing what you like? Writing Copy is an art and for those people who do it well, they earn huge sums of money for very little work. Like anything in life, there's a formula and an approach to doing it well and in this book we teach you exactly how to get there. Lean how to write copy that sells Learn the basics of writing great copy Learn which words and phrases pay the most Learn exactly how to turn readers into buyers The tips and tricks that the rich writers use Secrets to converting leads into customers. Are you curious about the rest of the information and the other multitude of reasons mentioned in this book? Then click the "Buy with 1 click" button and get it for a low price now!
