The busy manager's guide to marketing
Author: Bill Donaldson
Publisher:
Published: 2009
Total Pages: 125
ISBN-13: 9781901085952
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The Busy Manager's Guide To Marketing
Author: Bill Donaldson
Publisher: Goodfellow Publishers Ltd
Published: 2009-11-01
Total Pages: 140
ISBN-13: 1906884951
DOWNLOAD EBOOKThe Busy Manager’s Guide to Marketing is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.
Managers Guide to Marketing, Advertising, and Publicity
Author: Barry Callen
Publisher: McGraw Hill Professional
Published: 2009-09-11
Total Pages: 273
ISBN-13: 0071713468
DOWNLOAD EBOOKProven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible. Manager’s Guide to Marketing, Advertising, and Publicity explains The 14 principles of marketing communications strategy Common marketing mistakes to avoid Techniques for creating powerful marketing messages The many choices for delivering your marketing message How to take full advantage of digital platforms Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century. Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms, concepts, and jargon Tactics and strategies for overseeing marketing initiatives Insider tips for getting the most out of marketing, advertising, and publicity Practical advice for creating effective campaigns Warning signs when preparing for and undertaking marketing initiatives Stories and insights from the experiences of others Specific marketing procedures, tactics, and hands-on techniques
The Busy Manager's Guide to Delegation
Author: Richard A. Luecke
Publisher: HarperChristian + ORM
Published: 2009-08-12
Total Pages: 114
ISBN-13: 0814414753
DOWNLOAD EBOOKDelegation amounts to a lot more than just passing work off onto subordinates, and when handled correctly, it gives managers a chance to lead more effectively. Authors Richard A. Luecke and Perry Mcintosh present leaders with a straightforward, five-step process for mastering delegation--and increasing their output. The Busy Manager’s Guide to Delegation teaches you to set the stage for excellent results, what to do if things go wrong, and ways to ensure that all their people benefit from the experience. In this book, you’ll discover: which tasks to delegate; how to identify the right people for the jobs; how to assign tasks; how to monitor progress and provide feedback; and how to evaluate performance. Filled with quick tips, exercises, self-assessments, and practical worksheets, The Busy Manager’s Guide to Delegation offers busy managers a way to strengthen their departments by focusing their newfound time and energy on developing the skills of their people.
Manager's Guide to Online Marketing
Author: Jason Weaver
Publisher: McGraw Hill Professional
Published: 2013-02-22
Total Pages: 221
ISBN-13: 007180188X
DOWNLOAD EBOOKA COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO) E-mail marketing Online Public Relations Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms and concepts Tactics and and strategies for effective online marketing Tips for executing the tactics in the book Practical advice for preventing errors Caution signs to avoid common and uncommon mistakes Examples of successful online marketing tactics Specific planning procedures, tactics, and hands-on techniques
Practical Business Ethics for the Busy Manager
Author: M. Neil Browne
Publisher: Prentice Hall
Published: 2004
Total Pages: 196
ISBN-13:
DOWNLOAD EBOOKFor courses in Business Ethics and business courses desiring a brief, readable supplement encouraging business ethics. Brief text shows students how to be ethical business people. Common sense, practical approach to doing good work--emphasizing the need to prepare in advance for ethical dilemmas. Helps improve behavior in the rushed, output-driven business environment.
Marketing in Manageable Bites
Author: Mike Meldrum
Publisher:
Published: 2000
Total Pages: 294
ISBN-13:
DOWNLOAD EBOOKThis resource and reference guide is written for those wishing to understand the essentials of marketing. It can be used as both a quick primer for those new to the subject or as an aid for practising managers and those on short courses. It offers coverage of all the fundamentals. PRICE INCLUDES GST.
Business Planner and Customer Service Guide for Busy Manager
Author: Ian Ford
Publisher:
Published: 2003-01-01
Total Pages: 35
ISBN-13: 9780975023792
DOWNLOAD EBOOKThis guide allows you to develop both simple and detailed Business and Marketing Plans. The e-book uses a simple question and answer format to lead you through the planning process, saving 40-80% of the time normally taken to prepare a business plan. And the customer service, and up-marketing concept will give you the power you need in your business. This e-book will helps you to: * Plan and control your business. * Improve business and marketing skills. * Increase sales and profitability. * Generate new business ideas and establish your business direction. * Serve your customers better (action steps included). * Up-Marketing concept. With this guide, literally anyone can prepare professional Business and Marketing Plans. It's simple question and answer format with examples and will save you hours of time and frustration whilst generating countless new ideas for your business. Already being used by thousands of businesses. The customer service chapter contains simple guidelines designed to assist you in strengthening the service you provide to your customers. Our wish for you is that you use this information and prosper. Open your mind, build your business and become wealthy by serving your clients in the most incredible way.
Quick Emotional Intelligence Activities for Busy Managers
Author: Adele B. Lynn
Publisher: HarperChristian + ORM
Published: 2007-01-29
Total Pages: 209
ISBN-13: 0814429947
DOWNLOAD EBOOKThis simple, easy-to-use book gives managers, supervisors, and team leaders activities to help their teams overcome emotional obstacles and become more effective. In a team situation, many issues -- like lack of trust and commitment, unresolved conflicts, and the inability of individuals to understand how their actions impact the rest of the team -- can stop even the most promising groups from delivering great results. In Quick Emotional Intelligence Activities for Busy Managers, you will find powerful, proven exercises they can use to help employees: identify individual and team mood deal with anger and emotional triggers avert, rather than avoid, conflict encourage communication overcome fear and other obstacles understand and manage competition honor differences assess team strengths and weaknesses pick up on cues from teammates control the emotional climate of the team Each activity is followed by a discussion of its purpose, how to use it, and a list of post-activity questions to help solidify each lesson. This practical, effective collection of proven exercises will elicit the best from any team.
The Busy IT Manager’s Guide to Data Recovery
Author: Preston de Guise
Publisher: CRC Press
Published: 2023-12-06
Total Pages: 128
ISBN-13: 1003809731
DOWNLOAD EBOOKNo IT manager or worker enjoys being woken up the middle of the night over a system fault. But arguably the worst way to be awakened is over a situation where data loss has occurred – and the recovery is going wrong. The Busy IT Manager’s Guide to Data Recovery takes a razor focus on the details IT managers (and their teams) responsible for data recovery and resiliency within their business need to be aware of in the design of robust data protection systems. This book covers key architectural requirements of a data resilient system and the types of technology a business can deploy for data protection that maximises the potential for a successful recovery. With cyber-attacks being a daily challenge for IT and business now, the book also takes an in-depth look at the special considerations companies need to take in order to guarantee the recoverability of data after a destructive cyber event. Regardless of whether your IT infrastructure runs on-premises or in the public cloud, this book gives you the information you need to plan and run a successful data recovery solution that meets your business needs. Preston de Guise has been working with data recovery products for his entire career – designing, implementing, and supporting solutions for governments, universities, and businesses ranging from SMEs to Fortune 500 companies. This broad exposure to industry verticals and business sizes has enabled Preston to understand not only the technical requirements of data protection and recovery, but the management and procedural aspects too.
