The Business of Belonging

The Business of Belonging

Author: David Spinks

Publisher: John Wiley & Sons

Published: 2021-03-23

Total Pages: 214

ISBN-13: 1119766125

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"A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing "This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building. This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.


Diversity, Inclusion & Belonging

Diversity, Inclusion & Belonging

Author: Leila McKenzie Delis

Publisher: Lulu.com

Published: 2019-10-21

Total Pages: 320

ISBN-13: 0244227691

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In DIVERSITY, INCLUSION & BELONGING, Leila McKenzie-Delis explores how D&I today is about more than race, gender, age or sexuality, but extends to how people think via cognitive and neurodiversity, and, crucially, how we make people feel. Statistical research has long proven diverse teams equate to better business. Now we also know that, combined with diversity, inclusion, purpose and belonging are also paramount to bolster employee engagement, profit, performance and growth, whilst enhancing innovation, brand equity, productivity and enabling talent attraction and retention. This book explores the innate human requirement of belonging and what people and organisations alike really need in order to thrive. The book is about getting the most out of every single individual who works with you whilst cultivating trust, empathy and inspiration. It provides a toolkit for existing leaders and those who aspire to lead and provides a framework for leading well in an ever-changing world.


All India Reporter

All India Reporter

Author:

Publisher:

Published: 1919

Total Pages: 298

ISBN-13:

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Vols. 1-36, 1914-1949, 1999- issued in separate parts, called sections, e.g. Journal section, Federal Court section, Privy Council section, Allahabad section, Bombay section, etc.


Human Development and Interaction in the Age of Ubiquitous Technology

Human Development and Interaction in the Age of Ubiquitous Technology

Author: Rahman, Hakikur

Publisher: IGI Global

Published: 2016-06-27

Total Pages: 405

ISBN-13: 1522505571

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The human condition is affected by numerous factors in modern society. In modern times, technology is so integrated into culture that it has become necessary to perform even daily functions. Human Development and Interaction in the Age of Ubiquitous Technology is an authoritative reference source for the latest scholarly research on the widespread integration of technological innovations around the globe and examines how human-computer interaction affects various aspects of people’s lives. Featuring emergent research from theoretical perspectives and case studies, this book is ideally designed for professionals, students, practitioners, and academicians.