Principles of Advertising
Author: Daniel Starch
Publisher:
Published: 1923
Total Pages: 1016
ISBN-13:
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The Psychology of Advertising in Theory and Practice
Author: Walter Dill Scott
Publisher:
Published: 1921
Total Pages: 456
ISBN-13:
DOWNLOAD EBOOKHey, Whipple, Squeeze This
Author: Luke Sullivan
Publisher: John Wiley & Sons
Published: 2016-01-19
Total Pages: 451
ISBN-13: 1119164028
DOWNLOAD EBOOKThe classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Confessions of an Advertising Man
Author: David Ogilvy
Publisher:
Published: 2011
Total Pages: 0
ISBN-13: 9781904915379
DOWNLOAD EBOOKConfessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
Tested Advertising Methods
Author: John Caples
Publisher:
Published: 2024-08-19
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOKA legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
Business
Author: 布卢姆斯伯里出版公司
Publisher: 中信出版社
Published: 2003
Total Pages: 2176
ISBN-13: 9787800736599
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The Work and the Man (Classic Reprint)
Author: Agnes Rush Burr
Publisher: BEYOND BOOKS HUB
Published: 2018-01-12
Total Pages: 229
ISBN-13:
DOWNLOAD EBOOKThe Work and the Man (Classic Reprint) by Agnes Rush Burr offers a thought-provoking examination of the relationship between labor and character. This thought-provoking book argues that the work a person does can shape their character, and conversely, the character can influence their work. Through insightful commentary and vivid illustrations, Burr creates a compelling discourse on the importance of work in personal development. The Work and the Man is a timeless book that will inspire and challenge you to reflect on your own work and its impact on your character. Delve into the intriguing relationship between work and character with The Work and the Man by Agnes Rush Burr. Discover the profound insights within this classic reprint today!
Ogilvy on Advertising
Author: David Ogilvy
Publisher: Vintage
Published: 2013-09-11
Total Pages: 613
ISBN-13: 0804170053
DOWNLOAD EBOOKA candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
The Advertising Age Encyclopedia of Advertising
Author: John McDonough
Publisher: Routledge
Published: 2015-06-18
Total Pages: 4291
ISBN-13: 1135949131
DOWNLOAD EBOOKFor a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Reprinted Pieces by Charles Dickens - Delphi Classics (Illustrated)
Author: Charles Dickens
Publisher: Delphi Classics
Published: 2017-07-17
Total Pages: 344
ISBN-13: 1786567164
DOWNLOAD EBOOKThis eBook features the unabridged text of ‘Reprinted Pieces’ from the bestselling edition of ‘The Complete Works of Charles Dickens’. Having established their name as the leading publisher of classic literature and art, Delphi Classics produce publications that are individually crafted with superior formatting, while introducing many rare texts for the first time in digital print. The Delphi Classics edition of Dickens includes original annotations and illustrations relating to the life and works of the author, as well as individual tables of contents, allowing you to navigate eBooks quickly and easily. eBook features: * The complete unabridged text of ‘Reprinted Pieces’ * Beautifully illustrated with images related to Dickens’s works * Individual contents table, allowing easy navigation around the eBook * Excellent formatting of the textPlease visit www.delphiclassics.com to learn more about our wide range of titles
