Google AdWords
Google AdWords

Author: Anastasia Holdren

Publisher: "O'Reilly Media, Inc."

Published: 2011-11-03

Total Pages: 221

ISBN-13: 1449321747

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Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns. Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don’t understand how AdWords works. This book gives you an edge. Learn the advantages of proper account structure based on tightly knit themes Understand AdWords auction and the importance of keyword Quality Score Determine your preferred bidding model and daily ad budget Evaluate campaign performance by timeframe, keyword, and other criteria Hone your keyword list whenever search queries trigger your ads Add negative keywords to filter out irrelevant queries Outperform competitors and organic search results with targeted ad copy Determine conversion goals, and use AdWords tools to track them

Readings in Database Systems
Readings in Database Systems

Author: Joseph M. Hellerstein

Publisher: MIT Press

Published: 2005

Total Pages: 884

ISBN-13: 9780262693141

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The latest edition of a popular text and reference on database research, with substantial new material and revision; covers classical literature and recent hot topics. Lessons from database research have been applied in academic fields ranging from bioinformatics to next-generation Internet architecture and in industrial uses including Web-based e-commerce and search engines. The core ideas in the field have become increasingly influential. This text provides both students and professionals with a grounding in database research and a technical context for understanding recent innovations in the field. The readings included treat the most important issues in the database area--the basic material for any DBMS professional. This fourth edition has been substantially updated and revised, with 21 of the 48 papers new to the edition, four of them published for the first time. Many of the sections have been newly organized, and each section includes a new or substantially revised introduction that discusses the context, motivation, and controversies in a particular area, placing it in the broader perspective of database research. Two introductory articles, never before published, provide an organized, current introduction to basic knowledge of the field; one discusses the history of data models and query languages and the other offers an architectural overview of a database system. The remaining articles range from the classical literature on database research to treatments of current hot topics, including a paper on search engine architecture and a paper on application servers, both written expressly for this edition. The result is a collection of papers that are seminal and also accessible to a reader who has a basic familiarity with database systems.

Datalog Reloaded
Datalog Reloaded

Author: Oege de Moor

Publisher: Springer Science & Business Media

Published: 2011-12-15

Total Pages: 407

ISBN-13: 3642242057

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This book constitutes the thoroughly refereed post-workshop proceedings of the First International Workshop on Datalog 2.0, held in Oxford, UK, in March 2010. The 22 revised full papers presented were carefully selected during two rounds of reviewing and improvements from numerous submissions. The papers showcase the state-of-the-art in theory and systems for datalog, divided in three sections: Properties, applications, and extensions of datalog.

2013 Writer's Market
2013 Writer's Market

Author: Robert Lee Brewer

Publisher: Penguin

Published: 2012-08-05

Total Pages: 1294

ISBN-13: 1599636395

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The Most Trusted Guide to Getting Published The 2013 Writer's Market details thousands of publishing opportunities for writers, including listings for book publishers, consumer and trade magazines, contests and awards, and literary agents. These listings include contact and submission information to help writers get their work published. Look inside and you'll find page after page of all-new editorial material devoted to the business of writing. It's the most information we've ever jammed into one edition! You'll find advice on pitching agents and editors, finding money for your writing in unexpected places, and promoting your writing. Plus, you'll learn how to navigate the social media landscape, negotiate contracts, and protect your work. And as usual, this edition includes the ever popular "How Much Should I Charge?" pay rate chart. You also gain access to: • Lists of professional writing organizations • Sample query letters • A free digital download of Writer's Yearbook featuring the 100 Best Markets Includes a self-publishing checklist, submission tracker, family tree of the major book publishers, and helpful charts. "Writer's Market can save you a lifetime of collecting, sorting, and updating industry info, and it's jam-packed with the things you need, including hard-earned advice from those in the field. As a result, Writer's Market gives you time--that most precious commodity for all writers--so you can turn your attention to the cultivation of your talent." --Julianna Baggott, author of Pure, Girl Talk and The Prince of Fenway Park PLEASE NOTE: Free subscriptions are NOT included with the e-book edition of this title.