Study Guide to accompany Introduction to Management in the Hospitality Industry, 10e
Study Guide to accompany Introduction to Management in the Hospitality Industry, 10e

Author: Clayton W. Barrows

Publisher: Wiley

Published: 2011-03-15

Total Pages: 0

ISBN-13: 9781118004609

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Gaining the knowledge and management skills needed for success in hospitality Those looking for management positions in hospitality will find challenges, exciting opportunities and rewards. This study guide is for the tenth edition of Introduction to Management in the Hospitality Industry. It is a companion guide to the book that helps students understand the unique challenges faced by management, such as terror threats, globalization, ecotourism, and consumer demands. The book itself discusses sector trends and industry history. It comprehensively covers foodservice, lodging, and travel and tourism so readers can gain valuable information on facets of the hospitality industry.

Marketing Management for the Hospitality Industry
Marketing Management for the Hospitality Industry

Author: Allen Z. Reich

Publisher: John Wiley & Sons

Published: 1997-04-07

Total Pages: 565

ISBN-13: 0471310123

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The only advanced marketing textbook specifically focused on thehospitality industry . . . The time when you could run a hospitality business with nothingbut a friendly smile and a strong work ethic has passed. Dining,lodging, and entertaining habits are changing rapidly as theinformation age revolutionizes the world economy. More than ever,businesses must focus their marketing efforts on specific segmentswithin the market. Success in the hospitality industry demands thatyou develop the cutting-edge decision-making skills necessary foreffective strategic market management. Marketing Management for the Hospitality Industry providescomprehensive coverage of marketing from both long- and short-termperspectives. Each chapter is an actual component of an overallstrategic marketing model, and the book's easy-to-read, hands-onapproach simplifies complex material and enables you to graspdifficult concepts quickly and completely. Inside you'll find: * How-to's for planning long- and short-term marketingstrategies * Examples of successful marketing strategies * Specific techniques for analyzing markets * Strategic development and administrative aspects ofmarketing * Sample strategic marketing plans that clearly demonstrate howmarketing strategies are applied in both the lodging andfoodservice segments of the industry * Tips on integrating marketing strategy with overall businessstrategy * Numerous charts and tables that support the text and clarifydifficult points Whether you are a marketing manager, general manager of a hotelor restaurant, corporate manager, or a student eager to make yourmark on the industry, with this indispensable guide you willsharpen your competitive edge, reach the customers you need, andmake the most of every opportunity to help your business grow.

The Cornell School of Hotel Administration on Hospitality
The Cornell School of Hotel Administration on Hospitality

Author: Michael C. Sturman

Publisher: John Wiley & Sons

Published: 2011-03-31

Total Pages: 519

ISBN-13: 1118016262

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This cutting edge and comprehensive book with contributions from the star faculty of Cornell University's School of Hotel Administration offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, and leases Understand and predict customer choices, and motivate your staff to provide outstanding service Manage hospitality businesses and the real estate underlying the businesses Control costs, coordinate branding strategy, and manage operations across multiple locations

Introduction to Management Science with Spreadsheets
Introduction to Management Science with Spreadsheets

Author: William J. Stevenson

Publisher: Irwin/McGraw-Hill

Published: 2007

Total Pages: 0

ISBN-13: 9780073252902

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This text combines the market leading writing and presentation skills of Bill Stevenson with integrated, thorough, Excel modeling from Ceyhun Ozgur. Professor Ozgur teaches Management Science, Operations, and Statistics using Excel, at the undergrad and MBA levels at Valparaiso University --and Ozgur developed and tested all examples, problems and cases with his students. The authors have written this text for students who have no significant mathematics training and only the most elementary experience with Excel.

Planning an Applied Research Project in Hospitality, Tourism, and Sports
Planning an Applied Research Project in Hospitality, Tourism, and Sports

Author: Frederic B. Mayo

Publisher: John Wiley & Sons

Published: 2013-10-28

Total Pages: 341

ISBN-13: 1118637224

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Planning an Applied Research Project in Hospitality, Tourism and Sports provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project. Instead of being a statistically oriented book, this text provides a conceptual and process-oriented approach to planning and conducting research. Written for both students and professionals, it is easy to read, short, and to the point, i.e., practical.

Principles of Management
Principles of Management

Author: David S. Bright

Publisher:

Published: 2023-05-16

Total Pages: 0

ISBN-13: 9781998109166

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Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.

Food and Beverage Management
Food and Beverage Management

Author: Bernard Davis

Publisher: Routledge

Published: 2013-01-11

Total Pages: 412

ISBN-13: 1136001220

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This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its five main sectors – fast food and popular catering, hotels and quality restaurants and functional, industrial, and welfare catering. New to this edition are case studies covering the latest industry developments, and coverage of contemporary environmental concerns, such as sourcing, sustainability and responsible farming. It is illustrated in full colour and contains end-of-chapter summaries and revision questions to test your knowledge as you progress. Written by authors with many years of industry practice and teaching experience, this book is the ideal guide to the subject for hospitality students and industry practitioners alike.

Management Information Systems
Management Information Systems

Author: Kenneth C. Laudon

Publisher: Pearson Educación

Published: 2004

Total Pages: 618

ISBN-13: 9789702605287

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Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

The Professional Housekeeper
The Professional Housekeeper

Author: Madelin Schneider

Publisher: John Wiley & Sons

Published: 1998-12-07

Total Pages: 328

ISBN-13:

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With the advent of new technology, new markets, and new products, the rapidly changing responsibilities of the professional housekeeper demand a resource manual for today’s lodging industry. In this Fourth Edition of The Professional Housekeeper, the authors address the evolving role of the professional housekeeper as a manager. No longer responsible only for cleaning duties and time schedules, today’s professional housekeeper must be knowledgeable about staff diversity issues, building relations with unions, and maximizing the uses of available technology while staying aware of the bottom line. The professional housekeeper must also be aware of growing health and safety concerns. This comprehensive text has been updated to include everything from the latest information on self-managed teams in cleaning, "green cleaning," and recycling, to technological advances in the industry. Students and teachers alike will find The Professional Housekeeper, Fourth Edition an invaluable reference for this ever-changing profession.